Explica Inc.
| Explica logo | |
| Private | |
| ISIN | 🆔 |
| Industry |
|
| Founded 📆 | May 28, 2016 in Tucson, Arizona[1] |
| Founders 👔 | Viputheshwar Sitaraman |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Worldwide |
Key people |
|
| Members | |
Number of employees | 1 - 10 |
| 🌐 Website | explica |
| 📇 Address | |
| 📞 telephone | |
| {{#set:Twitter= }} | |
Explica is an American digital media startup company based out of Austin, TX. With a focus on millennials and Gen Zers, the company broadly defines itself as a "visual media/entertainment site"[2] covering sports, entertainment and tech.
Explica is best known for the use of infographics as the site's primary medium, with the slogan, "Less words, more pictures." The company has a higher composition of 18- to 34-year-old readers than any other news sites: Explica's audience is over 80% millennials, comparing to between 40 - 50% for Mic, BuzzFeed, and Upworthy.[3] The site received early attention for its unique formula to attracting younger readers with visual content; Entrepreneur remarked, "If you're trying to get young people to read your content, use visuals."[4]
History[edit]
Explica originally started in July 2014, as a science communication blog, founded by Viputheshwar Sitaraman, an incoming freshman at the University of Arizona at the time. The blog was then-named Draw Science[5] and featured weekly infographics on science news. In the next year, it garnered over two million views, syndication on Business Insider, and featured at ARCSCon in Philadelphia and the Lindau-Nobel Laureate Meetings in Germany.
In August 2015, a successful crowdfunding campaign[6] helped scale Draw Science into an infographic consulting business for academic publishers. After launching the company in September, Sitaraman rapidly closed deals & partnerships with prominent scientific organizations including PeerJ, the USDA, and Elsevier. Later on, the business diversified from specializing science communication & outreach to offering a range of services for content marketing with infographics.
Funding[edit]
In May 2016, the company raised a round of funding from Seed Sumo,[7] a startup accelerator based out of Austin, Texas. During the accelerator, the company went through a heavy-testing pivot phase during which Sitaraman launched Explica.[2] The site brought in nearly half-a-million native views and another 1 million off-site in its first month, July 2016.[4]
In October 2016, Draw Science was closed & moved under the new brand, Explica Labs,[8] as the company focused on its pivot to the media site. The following month, the company raised $450,000 at an undisclosed valuation in a seed round led by MVII8, a private equity firm in Austin.[9]
Labs[edit]
Explica's revenue is split between advertising and content partnerships. The latter range of services are offered through the branch known as Explica Labs,[8] which houses the old Draw Science team. This division collaborates with a variety of companies and brands, including Hillary Clinton, American Scientist, and Soylent, under different content creation & marketing partnerships.[10]
Reception[edit]
Graphics created by Explica have been featured in Newsweek,[11] Daily Mail,[12] VICE,[13] and Gizmodo.[14] The company has made several press appearances including Forbes,[15] Entrepreneur,[4] Inc.,[10] NPR/Public Media,[16] Times Highered Education,[17] as well as several other publications.
Explica Inc. is a privately-held, Delaware C Corporation.
References[edit]
- ↑ "UA Graduate Already on the Fast Track". UANews. Retrieved January 16, 2016.
- ↑ 2.0 2.1 "Visual News". Explica™. Explica Inc. Retrieved 2016-11-01.
- ↑ Moses, Lucia (2014-09-11). "How well are millennial news sites reaching their target demo?". Digiday. Retrieved 2016-11-01.
- ↑ 4.0 4.1 4.2 Sarkhedi, Bhavik (2016-08-01). "This Is What You Need To Know About The News Media Revolution". Entrepreneur. Retrieved 2016-11-01.
- ↑ "Draw Science". Internet Archive. Wayback Machine. April 3, 2015. Archived from the original on April 3, 2015. Retrieved 2016-11-01.CS1 maint: BOT: original-url status unknown (link)
- ↑ "Draw Science: Open Access Infographic Journal". Experiment - Moving Science Forward. Retrieved 2016-11-01.
- ↑ "Seed Sumo Health & Fitness Fund". Seed Sumo. Retrieved 2016-11-01.
- ↑ 8.0 8.1 "We know visual content". Explica Labs. Explica Inc. Retrieved 2016-11-01.
- ↑ "MVII8 - Private Venture Capital Firm | Austin, TX". MVII8. Retrieved 2016-11-01.
- ↑ 10.0 10.1 "Go Viral Now: Why You Need Infographics". Inc.com. 2016-09-06. Retrieved 2016-11-01.
- ↑ AM, Zoë Schlanger On 9/22/15 at 9:35 (2015-09-22). "Auras Are Real, and Yours Looks Like Pig-Pen's". Newsweek. Retrieved 2016-11-01.
- ↑ "Scientists create software that they claim can measure beauty". Mail Online. Retrieved 2016-11-01.
- ↑ "Your 'Microbial Cloud' Is Like a Floating, Invisible Fingerprint". Motherboard. Retrieved 2016-11-01.
- ↑ Stone, Maddie. "We're all Surrounded by a Personal Cloud of Bacteria". Gizmodo. Retrieved 2016-11-01.
- ↑ Farrell, John. "Young Entrepreneur Hopes To Improve Science Communication Through Better Graphics". Forbes. Retrieved 2016-11-01.
- ↑ "18-Year-Old UA Grad: 'Always Been Trying to Be Ahead'". www.azpm.org. Retrieved 2016-11-01.
- ↑ "How science is distilling its message". Times Higher Education (THE). 2015-09-10. Retrieved 2016-11-01.
{{#set:Technical tag=Article from Wikipedia}}{{#set:priority= }} {{#set:PageName=Explica }}
This article "Explica" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.{{#set:Article=true}}
