Feedbackly
| File:Feedbackly product.jpg | |
| Type of business | Private |
|---|---|
| Founded | 2012 |
| No. of locations | Helsinki |
| Area served | Worldwide |
| Founder(s) | Jaakko Männistö, Joonas Hamunen, Joonatan Voltti |
| CEO | Jaakko Männistö |
| Industry | Online survey services |
| Products | Online survey tools |
https://www.feedbackly.com/ Feedbackly (TapIn Solutions ltd.) is a Finnish technology company specializing in providing a SaaS (Software as a service) platform for customer experience (CX) measurement, analytics, sales and marketing optimization. [1] The company was founded in Turku in 2012. [2] by Jaakko Männistö, Joonatan Voltti and Joonas Hamunen.
The company's headquarters are in Helsinki, Finland. The company's CEO, Jaakko Männistö, is also the vice chairman at Suomen Yrittäjät and involved with other companies such as Profea ltd and Statiivi ltd. The founders were educated at the Turku School of Economics.
https://www.feedbackly.com/ Feedbackly and its founders have participated in multiple business incubators during its formative years. The company has been involved with Creve, Boost and Tekes. [3] Feedbackly started by developing software for feedback measurement kiosks for retail stores. More recently, they have created and developed a variety of multichannel analytics tools for marketing and sales optimization. [4] Their main target customers are in Retail, FMCG, Services and eCommerce. [5]
In recent years, they have expanded their business and established operations in Mexico, among other locations. For example, the company has provided information about retail store opening hours and analytics on the impact to businesses in Finland. [6] [7][8] In 2016, the company expanded by acquiring its competitors' customer base to strengthen its market position. [9] Following the deal, they planned to expand into Sweden, the UK and Mexico. The company already has notable Finnish clients such as Kesko, XXL Sport & Villmark, Hesburger, and Finavia. [10]
Software
Currently operating with a SaaS business model, Feedbackly offers CX measurement software with a freemium strategy comprising three tiers, including a custom service for larger companies. This software is designed to work in conjunction with an iPad app, [11] which serves as a feedback collection device at customer touch points. [12] While the Feedback kiosks focus on a single sales channel, Feedbackly offers a variety of options for both online and offline feedback collection. For offline feedback collection, integration with feedback collection is possible. [13] Payment processor integration
More information
Feedbackly has offices in Helsinki, Turku, and Mexico City. [14]
References
- ↑ "Turkulaistaustainen Feedbackly keräsi 500 000 euron rahoituksen". ts.fi (in suomi). Retrieved 2017-05-08.
- ↑ "TapIn Solutions Oy | Osakeyhtiö | Kauppalehti.fi". www.kauppalehti.fi. Retrieved 2017-05-08.
- ↑ "Humak Crevestä kansainvälisille markkinoille". Creve (in suomi). Retrieved 2017-05-08.
- ↑ "International Dealmakers: 45 Sales Tech Startups Outside The US In One Infographic". CB Insights - Blog. 2017-02-24. Retrieved 2017-05-08.
- ↑ "Puoli miljoonaa ei tuo onnea, vaan jättimäisen kasan vastuuta". y-studio.fi. Retrieved 2017-05-08.
- ↑ "Aukiolojen vapautuminen lisännyt kilpailua ja helpottanut kuluttajien arkea". Kauppa.fi (in suomi). Retrieved 2017-05-08.
- ↑ "Kaupat: aukiolojen vapautuminen kiristänyt kilpailua". Ilta-Sanomat (in suomi). 2016-10-11. Retrieved 2017-05-08.
- ↑ "Kauppiailta yllättävä vastalause aukiolojen vapautukseen". Markkinointi & Mainonta. Retrieved 2017-05-08.
- ↑ "Feedbackly acquires Gizlo's customer base, strengthens position in Scandinavia and internationally". StartUp Beat. 2016-12-15. Retrieved 2017-05-08.
- ↑ "Feedbackly Raises €500K in Funding". FinSMEs. 2016-04-14. Retrieved 2017-05-08.
- ↑ "Feedbackly acquires Gizlo's customer base, strengthens position in Scandinavia and internationally". StartUp Beat. 2016-12-15. Retrieved 2017-05-08.
- ↑ Ohr, Thomas. "Feedbackly secures €500K in funding to launch the ultimate tool for improving customer experiences | EU-Startups". www.eu-startups.com. Retrieved 2017-05-08.
- ↑ "Feedbackly; An All in One Multichannel Customer Feedback & Analytics Tool". StartupGuys.net. Retrieved 2017-05-08.
- ↑ "Feedbackly | Contact us". www.feedbackly.com. Retrieved 2017-05-08.
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