Fenty Beauty
| ISIN | 🆔 |
|---|---|
| Genre | Cosmetics |
| Founded 📆 | September 8, 2017 |
| Founder 👔 | |
Area served 🗺️ | |
Key people | Rihanna |
| Members | |
Number of employees | |
| Parent | Sephora LVMH |
| 🌐 Website | fentybeauty |
| 📇 Address | |
| 📞 telephone | |
Fenty Beauty by singer Rihanna is a cosmetics brand launched in September 2017. Popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation product produced in 40 different shades, Fenty Beauty was named one of Time magazine's best inventions of 2017.
Background[edit]
Singer Rihanna, born Robyn Rihanna Fenty, launched Fenty Beauty at 29 years old.[1] Previously she has collaborated with MAC Cosmetics,[2] as well as created fragrances,[3][4] but this was her first cosmetics line.
Fenty Beauty is produced by Kendo Holdings, Inc, a company that manufactures cosmetics for resale as white-label products.[5] The line's first products went on sale on September 8, 2017[6] in Sephora stores, on the Sephora website, and on Fenty Beauty's website. In the UK, Fenty Beauty is exclusive to Harvey Nichols.[7]
Fenty Beauty was created for the inclusion of all regardless of skin tone or gender.[8][9]
Products[edit]
Fenty Beauty products have drawn international praise for the range of shades offered,[10][11][12][13] in particular for including darker shades among the 40 different colors for its Pro Filt'R foundation, addressing a long-criticized gap in cosmetic industry offerings.[14][15] Subsequent launches of new products or new lines have been criticized for the failure to live up to the new standard set by Fenty Beauty, for instance Kim Kardashian West's line KKW Beauty,[16][17] Tarte's Tape Shape Foundation,[14] and Benefit's Hello Happy foundation.[18]
The line's Stunna Lip Paint, a red lipstick launched November 23, 2017 (Thanksgiving, just ahead of Black Friday sales),[19] also drew broad enthusiasm.[20][21][2][22][23]
On March 23, 2018, the line launched a limited-edition highlighter called Dirty Thirty for Rihanna's 30th birthday;[24] it is the line's popular Killawatt Freestyle Highlighter in Trophy Wife shade (metallic gold), packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo.[25]
Financial[edit]
In the brand's first month, Fenty Beauty recorded $72.0 million in earned media value (a measure of marketing success),[26] ahead of other high-profile brands like including Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty and NYX.[1]
Awards[edit]
Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017,[27] alongside products like Apple's iPhone X,[28] Nike's Pro Hijab,[29] and the Tesla Model 3.[30] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out.[31]
References[edit]
- ↑ 1.0 1.1 Gray, Yasmine (November 22, 2017). "5 Reasons Why Rihanna's Fenty Beauty Was Named One of TIME's Best Inventions of 2017". Billboard. Retrieved 2018-03-26.
- ↑ 2.0 2.1 Tarlayan, Gina (March 2, 2018). "Pourquoi on est toutes fans du Stunna Lip Paint de Fenty Beauty ?" ["Why everyone's a fan of Fenty Beauty's Stunna Lip Paint"]. Cosmopolitan.fr (in français). Retrieved 2018-03-26.
- ↑ "Rihanna Rogue perfume ad restricted due to 'sexually suggestive' image". The Guardian. 2014-06-04. Retrieved 2018-03-26.
- ↑ Bayley, Leanne (November 13, 2014). "Rihanna unveils her first ever men's scent: Rogue Man". Glamour UK. Retrieved 2018-03-26.
- ↑ "Home". Kendo. Retrieved 2018-03-14.
- ↑ Bach, Natasha (September 8, 2017). "Rihanna's New Fenty Beauty Line at Sephora Expands Her Business Empire". Fortune. Retrieved 2018-03-26.
- ↑ Scott, Ellen (2017-12-21). "Where to buy Rihanna's Fenty Beauty in time for Christmas". Metro (UK). Retrieved 2018-03-26.
- ↑ Muller, Marissa G. "Fenty Beauty's Latest Ad Celebrates Men Wearing Lipstick". W Magazine. Retrieved 2018-03-24.
- ↑ "I Was a Male Makeup Virgin Until Rihanna Came Into My Life". ELLE. 2018-03-15. Retrieved 2018-03-24.
- ↑ Turner, Krissy (2017-09-15). "I've been wearing Fenty Beauty by Rihanna for three months, and here's what I think". The Telegraph. ISSN 0307-1235. Retrieved 2018-03-26.
- ↑ Moreau, Camille (2017-09-06). "Pourquoi la ligne de maquillage Fenty Beauty de Rihanna fait-elle l'unanimité?" ["Why there's unanimity for Rihanna's makeup line Fenty Beauty"]. L'Express (in français). Retrieved 2018-03-26.
- ↑ Toussay, Jade (2017-09-08). "La marque de cosmétiques de Rihanna saluée pour avoir pensé à toutes les carnations" ["Rihanna's cosmetics line hailed for having thought of all skin tones"]. Le Huffington Post (in français). Retrieved 2018-03-26.
- ↑ Thévenot, Juliette (September 21, 2017). "Fenty Beauty : voici pourquoi la marque de Rihanna cartonne" ["Fenty Beauty: here's why Rihanna's line is a hit"]. O (in français). Le Nouvel Observatoire. Retrieved 2018-03-26.
- ↑ 14.0 14.1 Cruel, Jessica (March 21, 2018). "'Nude' Is No Longer One Shade Fits All". Glamour. Retrieved 2018-03-25.
- ↑ "Fenty Beauty by Rihanna llega a España" ["Fenty Beauty by Rihanna arrives in Spain"]. Elle (Es) (in español). 2017-09-08. Retrieved 2018-03-26.
- ↑ Stiegman, Kelsey (2018-03-19). "Kim Kardashian is being dragged online for her new concealer shade range". Cosmopolitan. Retrieved 2018-03-25.
- ↑ "Look Familiar? Twitter Is Roasting KKW Beauty Over Their Latest Fenty Beauty-Inspired Campaign". BET.com. March 14, 2018. Retrieved 2018-03-25.
- ↑ Capon, Laura (2018-03-23). "Benefit is launching a new 'Hello Happy' foundation". Cosmopolitan. Retrieved 2018-03-25.
- ↑ Weiss, Angela (2017-11-22). "How to get your hands on Fenty Beauty's new lipstick on Thanksgiving". Newsweek. Retrieved 2018-03-26.
- ↑ Avila Uribe, Lourdes (November 9, 2017). "Red lipstick lovers are going to *need* Fenty Beauty's new lip paint, so make room in your collection". HelloGiggles. Retrieved 2018-03-25.
- ↑ Brucculieri, Julia (2018-03-13). "13 Women-Run Beauty Brands You Need To Know About". Huffington Post. Retrieved 2018-03-25.
- ↑ Fasanella, Kaleigh (November 9, 2017). "Fenty Beauty Just Revealed Its New Stunna Lip Paint and We're SHOOK". Allure. Retrieved 2018-03-26.
- ↑ Schallon, Lindsay (November 22, 2017). "We Tried Fenty Beauty's Universal Red Lipstick on 7 Different Women". Glamour. Retrieved 2018-03-26.
- ↑ "Fenty Beauty launches limited edition product for Rihanna's birthday". The Jakarta Post. February 27, 2018. Retrieved 2018-03-26.
- ↑ Weiner, Zoë (February 21, 2018). "Fenty Beauty Wished Rihanna a Happy Birthday With a New Product For You". Teen Vogue. Retrieved 2018-03-26.
- ↑ Ilchi, Layla (2017-10-24). "Fenty Beauty Earns Third Spot in Earned Media Value". Women's Wear Daily. Retrieved 2018-03-26.
- ↑ Mandell, Janna (November 20, 2017). "Rihanna's Fenty Beauty Named One Of Time Magazine's Best Inventions Of 2017". Forbes. Retrieved 2018-03-26.
- ↑ Demopoulos, Alaina (December 7, 2017). "Fenty Beauty Was Just Named 1 of Time's Best Inventions of 2017". POPSUGAR Beauty. Retrieved 2018-03-26.
- ↑ Dirshe, Siraad (November 17, 2017). "Fenty Beauty Was Named One of TIME's 25 Best Inventions of 2017". Essence. Retrieved 2018-03-26.
- ↑ Darville, Jordan (November 16, 2017). "Rihanna's Fenty Beauty is one of Time's best inventions of 2017". The Fader. Retrieved 2018-03-26.
- ↑ "The 25 Best Inventions of 2017". Time. November 16, 2017. Retrieved 2018-03-26.
External links[edit]
This article "Fenty Beauty" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Fenty Beauty. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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