Luscious Cosmetics
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Luscious Cosmetics is a Pakistani makeup and skincare company founded in 2007 by an entrepreneur, Mehrbano Sethi.
History[edit]
Luscious Cosmetics was founded online in 2007 by Mehrbano Sethi, an undergraduate university student. Born in Lahore, Pakistan, Sethi obtained a degree in International Relations in 2000 from Boston University. Then, she returned to Pakistan and continued to promote her newly launched brand.[1][2][3]
Products and marketing[edit]
Luscious Cosmetics manufactures lip products, eye makeup products, and skincare brands.[4][5]
Initially, the products of Luscious Cosmetics were sold only through Luxola, an online store in South Asia. Later, it succeeded in gaining a place at Sephora in 2015.[6][7][8] Currently, it has presence at Sephora, Luxola, and other retailers in Hong Kong, Malaysia, Philippines, Singapore, and Pakistan. In August 2017, it was finally launched in the United States too. Overall, the company sells beauty products in 11 countries around the globe. [4][9][10][11][12]
Presently, the company has offices in Los Angeles, Dubai, and Lahore, as well as a staff of 500 employees.[13]
Ingredients and ethics[edit]
Luscious Cosmetics claims to be an all-vegan and cruelty-free brand with no testing on animals.[1][10][14]
References[edit]
- ↑ 1.0 1.1 "Here's The Real Story Behind The Rise And Rise Of Luscious Cosmetics, Pakistan's Premier Beauty Brand". Mangobaaz. Retrieved 19 February 2022.
- ↑ Saeed, Mehek (2019). "Luscious Cosmetics rebrands to True + Luscious". The News.
- ↑ Aamir, Samra (February 26, 2013). "Designer wear and nail polish go hand in hand". The Express Tribune.
- ↑ 4.0 4.1 Bateman, Kristen. "Dubai's Cult Favorite Makeup Brand Luscious Cosmetics Is Coming to the U.S." Allure. Retrieved 19 February 2022.
- ↑ "THE BUSINESS OF BEAUTY". The News. Retrieved 19 February 2022.
- ↑ "Sephora takes Pakistan's 'Luscious Cosmetics' global after witnessing Luxola success". Cosmetics Design - Asia. December 2, 2015.
- ↑ Shapouri, Beth (December 1, 2015). "Meet Luscious, the Newest Cosmetics Line Set to Hit Sephora Stores". Glamour.
- ↑ Sibtain, Momina (December 11, 2015). "Mehrbano Sethi's Luscious Cosmetics goes global with a presence at Sephora". Dawn.
- ↑ Levinson, Lauren (August 9, 2017). "Dubai's Hottest Vegan Makeup Line Just Launched in the US — Here's What to Buy!". Popsugar.
- ↑ 10.0 10.1 "Let's make-up". The News. Retrieved 19 February 2022.
- ↑ Pevreall, Katie. "Dubai's Favourite Vegan Make Up Brand Arrives In The USA". livekindly. Retrieved 20 February 2022.
- ↑ Therese Batt, Marie (August 18, 2017). "Vegan makeup brands in the U.S. can now include Luscious Cosmetics". blasting news.
- ↑ "Luscious Cosmetics Creates Makeup Shades for All Women". Bostonia. Retrieved 19 February 2022.
- ↑ "15 Best Pakistani Makeup & Cosmetic Brands". Desiblitz. Retrieved 20 February 2022.
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