Sigma Beauty
| Private | |
| ISIN | 🆔 |
| Industry | Personal care and Beauty salon |
| Founded 📆 | 2009[1] |
| Founder 👔 | Simone Xavier Rene Xavier Filho |
| Headquarters 🏙️ | Mendota Heights, Minnesota, United States |
Number of locations | 300 retailers[2] |
Areas served 🗺️ | Worldwide |
| Products 📟 | Beauty & Wellness |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Sigma Beauty (/ˈsɪɡməˈbjuti/) is an American cosmetics company headquartered in Mendota Heights, Minnesota.[3] It primarily focuses on the manufacturing of cruelty-free makeup brushes, and brush care accessories.[4][5]
History[edit]
The company was founded in 2009 as an online store [6][7] by Brazilian-American couple Simone Xavier and Rene Xavier Filho in 2009.[8][9][10] In December 2012, Sigma Beauty opened its first brick-and-mortar store in Minnesota’s Mall of America.[11][12] By early 2015, the company bought a 58,000 square-foot warehouse space close to the Mall of America in Mendota Heights and shifted its headquarters.[9] In 2015, the company entered into a multi-year deal with Pennsylvania-based Radial, Inc. The latter is managing its fulfillment operations from Louisville and Shepherdsville.[13][14] In 2018, the company revealed its news eCommerce website built on Magento.[15][16][17]
The company is often considered as one of the home grown Hispanic brands catering vast diaspora of Hispanic Americans.[18][19][20]
Currently, the company's manufacturing facility is based out of China.[21]
Collaborations[edit]
In 2016, Sigma Beauty entered the Indonesian market by collaborating with Southeast Asia-based online retailer Zalora.[22]
In 2019, the Indian multi-brand beauty retailer Nykaa launched Sigma Beauty's product in the country via its e-commerce store. The launch initially covered the beauty brushes, beauty blenders, and makeup brush cleaning tools.[23] Sigma Beauty and YouTuber Jackie Aina launched a collaboration in 2020.[24][25]
Philanthropy[edit]
The company often works for the LGBT community along with the It Gets Better Project, through which a part of its earnings from the proceeds or sales goes for the community's development projects.[26][27]
In support of BLM movement, Sigma Beauty is one of the 26 companies that has extended monetary support "to organizations working to end racial injustice."[28]
Awards and nominations[edit]
- Nominated for Shorty Awards in 2017.[29]
References[edit]
- ↑ "Our Story | Sigma Beauty". www.sigmabeauty.com.
- ↑ says, Melanie (July 30, 2013). "Local Makeup Company Exploding Across The Country".
- ↑ "These Are 2016's Hottest Summer Makeup Trends, According To Sigma Beauty's Creative Director". Bustle (magazine). Retrieved 2020-07-15. Unknown parameter
|url-status=ignored (help) - ↑ Lodi, Marie; ELLE.com (2019-08-19). "14 Professional Makeup Artists Pick the Best Brushes of All Time". Elle (magazine). Retrieved 2020-09-11. Unknown parameter
|url-status=ignored (help) - ↑ "Refresh Your Beauty Bag With These 16 Cruelty-Free Makeup Brands". HuffPost India. 2017-09-05. Retrieved 2020-07-15.
- ↑ Laham, Martha (2020-10-20). Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards. Rowman & Littlefield. p. 23. ISBN 978-1-5381-3805-2. Search this book on
- ↑ Smith, Rochelle. "Must-Have Brushes for Your Makeup Routine – FBI STYLE". Retrieved 2020-07-15.
- ↑ Shatzman, Celia; Shatzman, Celia (2020-09-02). "The Best Latinx-Owned Beauty Lines". Variety (magazine). Retrieved 2020-09-11. Unknown parameter
|url-status=ignored (help) - ↑ 9.0 9.1 "The beauty behind Sigma products? Solid engineering". Twin Cities. 2014-11-15. Retrieved 2020-07-15.
- ↑ "Meet the Latina entrepreneurs making history in beauty". Hola.com. 2020-03-09. Retrieved 2020-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "Ph.D. In Engineering Leads To MOA Cosmetics Store". 2013-11-18. Retrieved 2020-07-15.
- ↑ "Role reversal: Online retailers seek physical stores". Star Tribune. Retrieved 2020-07-15.
- ↑ "Louisville-area employer raising this year's seasonal hires to 6,500". www.bizjournals.com. Retrieved 2020-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "Radial Enables Sigma Beauty to Improve Efficiency and Expand Globally". Radial. 2015-09-23. Retrieved 2020-07-15.
- ↑ "Sigma Beauty unveils new website and look for 2018". www.cosmeticsbusiness.com. Retrieved 2020-07-15.
- ↑ "The Case Study of Sigma Beauty". Magento. Retrieved 2020-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "Sigma Beauty: The World's First Magento 2.2 B2B and B2C Site is Now Live". Corra. 2018-02-13. Retrieved 2020-07-15.
- ↑ "The Best Latinx-Owned Beauty Lines". www.yahoo.com. Retrieved 2020-09-11.
- ↑ Thorne, Gabi. "9 Latinx-Owned Beauty Brands That Should Be in Your Makeup Bag". Allure (magazine). Retrieved 2020-09-11. Unknown parameter
|url-status=ignored (help) - ↑ Fern, Celia; ez (2020-07-28). "10 Makeup Brands Founded by Latinas, for Latinas". O, The Oprah Magazine. Retrieved 2020-09-11. Unknown parameter
|url-status=ignored (help) - ↑ "Where are your products made?". Sigma Beauty. Retrieved 2020-07-15.
- ↑ Post, The Jakarta. "Sigma Beauty eyes market expansion, partners with Zalora". The Jakarta Post. Retrieved 2020-07-15. Unknown parameter
|url-status=ignored (help) - ↑ IN, FashionNetwork com. "Nykaa brings U.S. brand Sigma Beauty to India". FashionNetwork.com. Retrieved 2020-07-15.
- ↑ "Sigma Beauty teamed up with blogger Jackie Aina with a brush set that you're going to need to add to your kit ASAP". www.yahoo.com. Retrieved 2020-07-15.
- ↑ "Meet The Beauty Influencer Who Isn't Afraid To Say What She Thinks". BuzzFeed News. Retrieved 2020-09-11.
- ↑ Carrollo, Carrie (2020-06-05). "Sigma Beauty". PopSugar Beauty Australia. Retrieved 2020-09-11. Unknown parameter
|url-status=ignored (help) - ↑ Ford, Jennifer (June 5, 2020). "6 Beautiful Ways To Support The LGBTQ+ Community During Pride Month". Essence (magazine). Retrieved 2020-09-11. Unknown parameter
|url-status=ignored (help) - ↑ Rearick, Lauren. "27 Beauty Brands Opening Their Wallets To Support Black-Owned Organizations". Nylon. Retrieved 2020-07-15.
- ↑ "Sigma Beauty Reaches 3 Million Follower Milestone - The Shorty Awards". shortyawards.com. Retrieved 2020-07-15.
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