FirstImpression.io
FirstImpression.io (originally AppendAd) is a privately held technology company.[1] It creates and customizes display advertising placements for publisher websites[2] without technical work or hard coding.[3]
As of January 2017, it had 20 employees.[4]
History[edit]
In 2013 FirstImpression.io was founded by Roy Peleg, the company’s CEO.[5] Omer Muller joined as co-founder and CTO. In August 2014, the company received an undisclosed amount of investment[6] and took part in the UpWest Labs accelerator in Silicon Valley.[7]
In 2015 it shifted focus from small publishers to mid-tier and large publishers, and increased the number of ad formats it offers.[8]
FirstImpression.io is now headquartered in Tel Aviv. In 2015, it was named by Inc.com as one of the “hottest startups in Israel.”[9] In 2017, it featured on an industry map of Israel-based advertising technology companies who operate globally.[10][11]
Product[edit]
FirstImpression.io’s technology is used to complement a publisher’s existing advertising setup.[12] It creates tailored ad placements for specific page layouts, users, and editorial requirements.[13][14] These include a range of display, video, and native formats on desktop and mobile.[15]
The technology requires a one-time integration with the publisher's website.[16] There is no other hard coding or technical work.[17] Placements are monetized either by the publisher or by FirstImpression.io.
References[edit]
- ↑ Elliott, Christopher. "Yes, There Are Too Many Ads Online. Yes, You Can Stop Them. Here’s How.", "The Huffington Post", 8 February 2017. Retrieved on 20 February 2017.
- ↑ "Startup National Central company profile". Retrieved on 20 February 2017.
- ↑ "The Ad Ops Podcast", "AdPipes". Retrieved 12 April 2017.
- ↑ "LinkedIn Company Page", "LinkedIn", 30 January 2017. Retrieved 20 February 2017.
- ↑ Mitra, Sramana. "Learning from Mistakes: Roy Peleg, CEO of FirstImpression.io (part 5)", 11 February 2017. Retrieved 20 February 2017.
- ↑ "Crunchbase company profile. Retrieved 20 February 2017.
- ↑ "UpWest Labs Accelerator company profile". Retrieved 20 February 2017.
- ↑ Mitra, Sramana. "Learning from Mistakes: Roy Peleg, CEO of FirstImpression.io (part 6)", 12 February 2017. Retrieved 12 April 2017.
- ↑ Rampton, John. "How Israel's Hot Startup Scene Is Fostering Several Unicorns", "Inc.com", 27 July 2015. Retrieved 20 February 2017.
- ↑ Brightcom team. "Israel Ad Tech Map", "Brightcom blog", 10 January 2017. Retrieved 20 February 2017.
- ↑ "Glossary of most active ad tech companies in Israel", "GeekTime", 10 January 2017. Retrieved 20 February 2017.
- ↑ Peleg, Roy. "How to monetize your mobile site without driving traffic away", "MarketingTechNews.net", 10 April 2017. Retrieved 12 April 2017,
- ↑ "Mapped in Israel company profile". Retrieved 12 April 2017.
- ↑ "Demexco 2016 Conference", "Factory TV", 19 September 2017. Retrieved 12 April 2017.
- ↑ "UpWest Labs Accelerator company profile". Retrieved 20 February 2017.
- ↑ "Wordpress plugin", "Wordpress". Retrieved 12 April 2017.
- ↑ Rampton, John. "How Israel's Hot Startup Scene Is Fostering Several Unicorns", "Inc.com", 27 July 2015. Retrieved 20 February 2017.
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