First Fate
Type of site | Social networking service |
|---|---|
| Available in | Multi-Lingual |
| Owner | Convas Verity Services Private Limited |
| Website | www |
| Registration | Required, to follow users and create posts |
| Users | 450,000 Users |
| Launched | March 19, 2016 |
| Current status | Active |
First Fate Social Network, or commonly known as First Fate, is an online social media and social network service that allows users to share pictures and videos either publicly or privately, with their friends and followers. It was created by Aman Gupta and launched in March 2016 as a mobile photo sharing application for Android Devices. An iOS version was released in April 2016 with a 3D Social Universe desktop website released in October 2016. It is developed by Convas Verity Services Private Limited, a company based out of New Delhi, India.
First Fate lets its registered users share photos and short 10 second videos (known as Video Nanotales) with their friends and followers. Initially, First Fate was launched as an app for getting instant honest opinions and feedback about the content being shared, with the users unable to view existing comments and post ratings unless they rated their opinion first[1], hence the name "First Fate" was coined by its founder and current MD & CEO, Aman Gupta[2]. In June 2016, First Fate introduced MapMyJourney feature, which enables users to share their favorite hangout and travel spots with their followers, directly on their First Fate profile[3].
Later, it was transformed into a social recommendation feature where users can post their recommendations and reviews about any place around the world spread across 50+ categories, which can be read by registered users on First Fate. In July 2016, First Fate launched First Fate Events, which enables users to create public and private events on First Fate. First Fate Events included a feature called Events RollCall, which enables users to check-in to the event by tapping the "I am Here" button, which used GPS tracking technology to register the RollCall if the user was within 500m radius of the event location. Later in July 2016, First Fate launched Real Time Virtual TattooCam, which used phone camera technology to help users click their photos with virtually based tattoo images, making it another app after Snapchat to allow use of tattoos to take fun and creative images. In October 2016, First Fate introduced a 3D Social Universe website for desktop and mobile browser users, which allowed users to view their social network in terms of planets, stars and galaxies[4]. To introduce this feature, First Fate rolled out its then tagline "It's not just a Social Network. It's a Social Universe." In March 2017, First Fate launched First Fate Discover, a Social Discovery Feature, which allows users to discover organic content, stories and moments shared by other users around the world, leading to its current tagline "A Place for Memories. Discover Social Media RealTime."
It currently has around 450,000 users and visitors.
History
First Fate's origin dates back to October 2015, when Aman Gupta thought of developing a technology that could help people get honest reactions and opinions. In December 2015, after hiring Android and iOS developers, he officially began development for First Fate Social App, after considering making it a mobile-based photo sharing application. The name "First Fate" was coined after the initial purpose of the app, which was knowing the first fate or first reaction of the shared post or video.
In March 2016, an Android Version was officially released on Google Play Store with the iOS version launched in late April 2016[5].
In June 2016, First Fate introduced MapMyJourney feature, which enables users to share their favorite hangout and travel spots with their followers, directly on their First Fate profile. Later, it was transformed into a complete social recommendation feature where users can post their recommendations and reviews about any place around the world spread across 50+ categories, which can be read by registered users on First Fate.
In July 2016, First Fate launched First Fate Events, which enables users to create public and private events on First Fate. First Fate Events included a feature called Events RollCall, which enables users to check-in to the event by tapping the "I am Here" button, which used GPS tracking technology to register the RollCall if the user was within 500m radius of the event location.
Later in July 2016, First Fate launched Real Time Virtual TattooCam, which used phone camera technology to help users click their photos with virtually based tattoo images, making it another app after Snapchat to allow use of tattoos to take fun and creative images. The app continues to support this feature.
In October 2016, First Fate introduced a 3D Social Universe website for desktop and mobile browser users, which allowed users to view their social network in terms of planets, stars and galaxies. To introduce this feature, First Fate rolled out its then tagline "It's not just a Social Network. It's a Social Universe." The users could scroll or browse through various neighboring galaxies, or users, and visit their posts which were visible as stars and planets, depending on the age of the post, with newer posts appearing brighter and more centered towards the center of the galaxy.
In March 2017, First Fate launched First Fate Discover, a Social Discovery Feature, which allows users to discover organic content, stories and moments shared by other users around the world, leading to its current tagline "A Place for Memories. Discover Social Media RealTime." It allowed the users to express their "Interest" by tapping the interest icon, after which the creator of the post can reach out to the concerned user. Citing privacy protection, the app allowed only one-message communication from the creator's side, with the full conversation mode activated only after receiving reply from the other user.
Features and Tools
Users can upload and share photos and short 10 second videos (known as Video nanotales) on their profile which is visible to their followers and other users, depending on their privacy settings. Users, while uploading the photos, can share them on their other social networking accounts as well, enabling them to share same content across all their social profiles. Following a series of updates and developments, the features of First Fate expanded from an honest reaction app to a more complete social network, with the latest update coming in June 2017.
"First Fate It"
First Fate was launched as an app for getting instant honest opinions and feedback about the content being shared, with the users unable to view existing comments and post ratings unless they rated their opinion first. This feature is dubbed by the First Fate users, as "FirstFateIt". The post ratings and comments become visible once the user rates their opinion. To protect the honest feedback process, the users cannot change their rating once they rate, but they can freely participate and change their opinion after reading the comments.
MapMyJourney
MapMyJourney, launched in June 2016, is a Social Recommendation Tool/ feature of First Fate app, which allows users to share their reviews and recommendations about any place, hangout spot or any business, located anywhere in the world. These recommendations are visible on their First Fate profile, by tapping the MapMyJourney icon. The recommendations are sorted by cities, and upon selecting a city, any user can see the recommendations by the reviewer. Currently, users can give their review in terms of stars (out of 5), What They Liked About the Place, Best Time to Visit and add images related to their experience. The app uses Google Maps technology to list and suggest places to review.
Profile Badges
In June 2016, First Fate launched Profile Badges, which are virtual trophies given to users every time they accomplish a goal in the app. These goals are added every month along with badges. These goals are based on using the various functions of the app, like recommending places in more than 10 countries, or participating in more than 50 events, or getting a total reputation score of more than 100,000. Users can compete and collect these profile badges which are visible on their profile, by tapping the Badges Icon.
Reputation Score
Reputation Score is a score which is calculated after adding all the post scores that users have received on his/her posts. Every user can rate a particular post in one of Five Ways – WOW, Heart, Laugh, Like, Sad, which are worth 4,3,2,1 and 1 points respectively. This post score is calculated by adding all the points received by the user for that post. e.g. If a Post has 5 WOWs, 2 Hearts, 1 Laugh and 1 Like, the post score becomes 5*4 + 2*3 + 1*2 + 1*1 = 29, for that post.
Reputation Score is the cumulative total of all the post scores of a user. It is used by users as an "Influence Check", with higher reputation score meaning more popularity or more influence, since the user cannot change their ratings for a post after rating it out of 5 ways, and cannot see the post score before rating it.
Video Profile Identity
First Fate launched its video profile picture of 5 seconds in its first release in March 2016[2]. The users can film a 5-second video and use it as their profile picture. Currently, the app only allows real time videos as profile pictures i.e. users cannot use existing saved videos as profile video. These videos are paused by default and the users can view anyone's video picture by tapping on the play icon which is visible on their profile picture.
First Fate Discover
In March 2017, First Fate launched First Fate Discover, a Social Discovery Feature, which allows users to discover organic content, stories and moments shared by other users around the world, leading to its current tagline "A Place for Memories. Discover Social Media Real Time." It allowed the users to express their "Interest" by tapping the interest icon, after which the creator of the post can reach out to the concerned user. Citing privacy protection, the app allowed only one-message communication from the creator's side, with the full conversation mode activated only after receiving reply from the other user.
Event RollCall
In July 2016, First Fate launched First Fate Events, which enables users to create public and private events on First Fate. First Fate Events included a feature called Events RollCall, which enables users to check-in to the event by tapping the "I am Here" button, which used GPS tracking technology to register the RollCall if the user was within 500m radius of the event location. Based on the RollCall, the event creator can find and choose "Event Winners" within the app itself by setting a secret key and number of winners. The app uses a random probability algorithm to find the winner(s) based on the key value out of the people who successfully registered their RollCall.
3D Social Universe Browser Site
In October 2016, First Fate introduced a 3D Social Universe website for desktop and mobile browser users, which allowed users to view their social network in terms of planets, stars and galaxies. The users can scroll or browse through various neighboring galaxies, or users, and visit their posts which were visible as stars and planets, depending on the age of the post, with newer posts appearing brighter and more centered towards the center of the galaxy. This feature is only accessible via browser site of First Fate.
Other Features
First Fate allows use to track trends in form of most used hashtags on the basis of hour, day and week. The users can check popular photos and videos shared by users on Explore tab. Users can also chat with their followers using a private message system within the app, which also allows sending photos and videos. In July 2016, First Fate launched Real Time Virtual TattooCam, which used phone camera technology to help users click their photos with virtually based tattoo images. The app continues to support this feature. In May 2017, support of emoji was also added in the private chat feature.
Revenue and Monetization
First Fate, being a free app, relies on advertising for generating revenue. Initially, supported by banner ads, after the launch of First Fate Discover, the company allowed the advertisers to post their advertisements in the Discover Feed. The company launched it with the option of Bid Per Day, spreading the message that advertisers are only paying a fixed amount per day, regardless of how many more users view their ad or express their interest. The Ads are scattered across the Discover Feed, which also consists of organic posts shared by the users.
The advertisers can track how many users expressed interest to their post, and have the option of the "First Message" i.e. sending an initial message to the users who expressed their interest. Upon receiving a reply, they can chat among themselves. It was considered a new way to get leads, than existing mechanisms of CPC and CPI, which limit the reach of the ads depending on the budget.
Additionally, advertisers have the option of a sponsored "Featured Post", which is visible on top of home page of the app, for 24 hours.
References
- ↑ "How First Fate App Works? – First Fate". First Fate. 2016-07-20. Retrieved 2017-07-04.
- ↑ 2.0 2.1 "Market | CEOWORLD magazine". CEOWORLD magazine. Retrieved 2017-07-04.
- ↑ Jamison, Dave. "Android App of the Day – First Fate". www.intellectuapp.com. Retrieved 2017-07-04.
- ↑ "Newly Launched Social Network 'First Fate' Assures REAL LIFE Social Experience With 3D Website – Press Release – Digital Journal". www.digitaljournal.com. Retrieved 2017-07-04.
- ↑ "Innovative New Social Media App Empowers People To Connect And Share In Exciting New Ways | International Business News | International Business Times". markets.financialcontent.com. Retrieved 2017-07-04.
External Links
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