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Flex Multimedia Group

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Flex Multimedia Group
File:Flexmultimediagroup.png
Private
ISIN🆔
IndustryInternet
Founded 📆Geneva, Switzerland (November 7, 2007 (2007-11-07))
Founder 👔
Headquarters 🏙️, ,
Area served 🗺️
ServicesAudience monetization
Members
Number of employees
🌐 Websitewww.flex-multimedia.com
📇 Address
📞 telephone

Flex Multimedia is a European software company specialized in tools for online marketing. Its activities extend to all areas of marketing in new information and communication technologies.

Introduction[edit]

Flex Multimedia Group was founded in 2007. The group’s headquarters are located in Geneva, Switzerland with offices in both Dublin, Luxembourg, Singapore and a logistical services office in Annecy (France).

The group offers its services to two different types of clients: professional clients (B2B) and the end clients (B2C). In 2009 and 2010, the Médiamétrie-eStat and CybereStat visits index put Flex Multimedia Group as the 11th[1][2] digital group the most visited from phones with iPhone OS and Android.

Identity history[edit]

The company's logo has undergone various changes since its creation.

Proprietary technologies[edit]

AdFlex[edit]

AdFlex is an AdServer technology developed by the group which analyses navigation data for online marketing purposes. This type of technology - mainly used by advertising networks - promotes behavioral targeting and retargeting.[citation needed]

AtFlex[edit]

AtFlex is an email marketing platform based on an automated campaign management tool.[citation needed]

Affiliation software[edit]

Flex Multimedia Group offers white label affiliate programs and marketing analytics software to its affiliates.[citation needed]

PayFlex[edit]

Payflex is an international e-commerce business allowing secured payments and money transfers to be made through the Internet.[citation needed] Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as cheques and money orders.

References[edit]

External links[edit]


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