Entro
Entro is a Canadian graphic design firm specializing in environmental graphic design (EGD). It produces signage, wayfinding, placemaking, experiential branding; and user navigation systems within the built environment. The company is headquartered in Toronto, Canada, with offices in Calgary and New York City.
History[edit]
Entro Communications was founded in 1990 by partners Andrew Kuzyk and Wayne McCutcheon, in Toronto. The pair shared an interest in architectural spaces and product design, and initially their company focused on wayfinding, signage and experiential graphics.
In the 2000s, Entro worked on major projects in the Middle East, including the Avenues Mall in Kuwait and the Asian Games. To support this work, the firm opened a temporary office in Doha, Qatar in 2007.
In 2011, seeking a greater emphasis on branding and design, Entro acquired Gottschalk+Ash Toronto. Founded in 1966 by Stuart Ash and Fritz Gottschalk, Gottschalk+Ash was known as a proponent of the International Typographic Style, and for projects including the Canadian Centennial logo and wayfinding in Toronto's PATH Underground Walkway.
In September, 2018, Entro acquired CVEDesign(formally Calori & Vanden-Eynden) of New York City. Established in 1982 by Chris Calori and David Vanden-Eynden, CVEDesign's high-profile environmental graphic design (EGD) projects included branded signage for Amtrak's Acela train service, and the citywide pedestrian wayfinding system in Washington, D.C.[1][non-primary source needed]
Notable clients[edit]
Entro's portfolio includes signage and environmental graphic design projects in Canada, the US and Europe. The company's work has appeared in airports, healthcare and educational institutions; sports and entertainment facilities; and public transit.
Canadian projects include work in the National Gallery of Canada, Toronto's Sick Kids Hospital, Ryerson University, BC Transit, and Alberta's Enbridge Centre. The firm has designed several stamp series for Canada Post.
US projects include work in the Whitney Museum, MOMA, Minneapolis–Saint Paul International Airport, and the Ray and Maria Stata Center at MIT.
International projects include work in the Roland Garros Airport in Reunion, France, Singapore's Marina Bay Sands Resort, London's Canary Wharf and the Bahá'í Temple of South America in Chile.[2][non-primary source needed]
Awards[edit]
The firm has received multiple awards:[3][non-primary source needed]
- 2018: Applied Arts Award for Enbridge Centre Parkade
- 2017: Graphis Design Annual (Silver) for Deloitte
- 2016: Red Dot Communication Design Award for Whitney Museum of American Art
- 2011: Graphis Logo Design 8 for Miway Mississauga Transit 2009: Red Dot Design Award for University of Waterloo Pharmacy Building
See also[edit]
References[edit]
External links[edit]
- Official Website
- SEGD: Entro Communications
- Stuart Ash The Canadian Encyclopedia
- Entro Communications announces New York Expansion. Canadian Interiors, Sept. 7, 2018
- Long Standing Firm G+A bought by Entro Design Edge Canada.
- Interview with graphic designer Udo Schliemann | Canada 2017. Goethe-Institut Toronto
- Dick-Agnew, David. "How Architects are Designing Gender-Neutral Bathrooms."
- Azure, April 6, 2017 Entro Communications and Gottschalk+Ash. Cultivating a Design Legacy: The First 50 Years. 2016. (978-0995253605)
- Jen, Leslie. "Graphic Content" Canadian Architect, September 1, 2014.
- Schliemann, Udo. "5 Ways To Enhance Workplace Experience With Graphics" WorkDesign Magazine, March 15, 2017.
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