Forte Communication Style Profile
The Forté Profile is a communication-style profiling instrument designed to identify a person's natural communication style preferences and strengths, how they adapt to specific individuals, teams, and environments, and how they are likely perceived by others.[citation needed] It also measures an individual's current logic style, stamina level, and feelings about goal attainment.[citation needed]
Background[edit]
Established by CD Morgan III in 1978,[citation needed] the Forté Profile is grounded in the lexical hypothesis,[citation needed] suggesting personality traits are reflected in language. This theory, initially explored by Francis Galton in 1884[full citation needed], eventually led to the development of various personality assessment instruments, including Cattel's 16PF Questionaire and the Big Five personality traits. Morgan's creation of the Forté Profile was motivated by the absence of a strengths-based survey in the mid-1970s,[citation needed] leading to the development of an instrument based on descriptors reflective of communication styles such as dominance, extroversion, patience, and conformity. The Forté Profile builds on the work of Thurstone (1934)[1], Cattell (1950)[2], Guilford (1954)[3], Daniels (1973)[4], and Horst (1968) [5], utilizing a 5-point Likert scale to measure responses to adjectives under "basic self" and "self as others expect me to be."Template:Uncited quote
In Morgan's early experimental administrations of the list, the respondents, as they are today, were asked to respond to each adjective based on the 5-point Likert scale under two separate perceptions – “basic self” and “self as others expect me to be”. The 185 descriptors were reduced 30. Using this process provided the position to allocate equivalents with equal loadings to each environment – primary and adapting.[citation needed]
Communication style analysis determines, independently, the isolated reactive value of an adjective or descriptor. The next step was to identify a grouping of like-reactive value adjectives or descriptors #i.e. called primary trait loading) and determining what they signify. From the studies of L.L. Thurstone, R.B. Cattell, J.P. and R.B. Guilford,[6] D.W. Fiske,[7] P. Horst (1968) [5], C.D. Morgan III (1978–1983)[full citation needed]) and Morgan's research accomplished in the decade of the 1970s a grouping of reactive-value adjectives or descriptors were identified as all evidencing high style loadings for each of the primary styles of the tool or instrument. The system of measuring styles obtained from three points of view (i.e. self, adapting environment, and how the individual is perceived by others) was further improved by developing a multiple complexity communication style analysis.
This is, simply, the cluster-sample technique. A sample is taken from identified strength clusters, which allows the computer to project the actual communication/behaviour profile. The Forté survey card is a simulated environment of the real world. The individual taking the survey does not need to understand all the words, as the words are stimuli, to trigger reaction. A sampling, then, has meaning when properly computed.
The field case studies helped describe the behaviour of individuals with similar responses to trait clusters.[citation needed] The system determined the type of and degree of behaviour. Trait intensity was measured. Variance was determined.The Forté processes and software are updated every six months, reflecting enhancements from both self-perception and observed behaviour validations. Forté is unique in its mathematical weighing of each descriptor, then further intensifying each trait with specific, individual reaction values for the corresponding Likert Scale (1 to 5).
Systematic tracking of self-descriptive data from large groups of people reveals certain consistencies in response patterns. These consistencies can be considered dimensions along which persons array themselves at defined positions. Such dimensions can be defined as “Introversion-Extroversion,” as presented in the independent research of Cattell #1950#[8] and Eysenck (1947).[9] This communication style was originally described in the theories of the Swiss physician and psychologist C.G. Jung.[10]Forté has refined such dimensions to communication style versus “personality” traits.
Communication style dimensions can be used to locate a communication style space within which individuals locate themselves at particular points. Both Cattell and Eysenck found evidence of a two-dimensional space. Cattell even employs as many as 16 “factor” or style dimensions.Forté identifies over 250,000 profile dimensions via the primary, current adapting and perceiver profiles. Current logic, stamina and goals index data is also provided.[citation needed]
See also[edit]
References[edit]
- ↑ Thurstone, L.L. (1934). "The Vectors of the Mind" (PDF). Psychological Review. 41 (1): 1–32. doi:10.1037/h0075959.
- ↑ Cattell, R.B. "The Principal Trait Clusters For Describing Personality."#New York: Psychological Bulletin. 42, #3#, 126-139. 1945
- ↑ Guilford, J.P. and Guilford, R.B. "A Trait Analysis of Personality."#Psychological Monographs, 69 #4#, 1954#.
- ↑ Daniels, A.S. "The Predictive Index." #Wesley Hills, Massachusetts: Praendex Incorporated. 1973
- ↑ 5.0 5.1 Horst, P. "Personality: Measurements of Dimensions." #California: Jossey-Bass. 1968
- ↑ Guilford, J.P. and Guilford, R.B. "A Trait Analysis of Personality." #Psychological Monographs, 69 (4#, 1954#
- ↑ Fiske, D.W. "Consistency of the Factorial Structures of Personality Ratings From Different Sources." (The Journal of Abnormal and Social Psychology. 1970.
- ↑ Cattell, R.B., Saunders, D.R., and Stice, G.F. "The 16 Personality Trait Questionnaire." #Champaign, Illinois: The Institute For Personality And Ability Testing. 1950.
- ↑ Eysenck, H.J. "Dimensions of Personality." (New York: Routledge and Kegan Paul. 1947.
- ↑ Jung, Carl G. "The Integration of Personality." #New York: Farrar and Rinehart, Inc. 1939#.
External links[edit]
- Houston, S.R. and Solomon, D. "Human Resources Index Occupational Survey." #Greeley, Colorado: The University of Northern Colorado, Research Monograph #1. 1977a#.
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