Fresh, Inc.
| File:Fresh beauty logo.png | |
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Cosmetics |
| Founded 📆 | 1 January 1991[citation needed] |
| Founders 👔 | Lev Glazman Alina Roytberg[1] |
| Headquarters 🏙️ | , New York City, New York, US |
Number of locations | 164 stores (2024)[2] |
Area served 🗺️ | |
| Products 📟 | Skin care |
| Members | |
Number of employees | 251-500 |
| Parent | LVMH |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Fresh, Inc. (stylized as fresh) is an American cosmetics retailer which is headquartered in New York City, New York, United States of America. It was founded in 1991 by Alina Roytberg and Lev Glazman. Fresh has 2,771 locations, 225 products, 48 "Fresh" stores.[3]
History[edit]
In 1991, the first "fresh" was opened at a small apothecary store in Boston. Lev Glazman and Alina Roytberg, Russian immigrants residing in Boston, recognized the demand for beauty products that were not only effective but also luxurious and natural. Envisioning a store that would offer these natural products sourced globally, with a warm and inviting atmosphere reminiscent of European food bazaars, they laid the foundation for what would become "fresh." Faced with the challenge of not finding products that matched their standards in terms of appearance, scent, and efficacy, Lev and Alina decided to create their own. Initially, Fresh featured a modest selection of personal care items and has since evolved into a comprehensive lifestyle range encompassing skincare, lip care, body care, and fragrance.
Glazman And Roytberg are self-credited for pioneering Fresh's "natural beauty boom", which separated itself from standard retail models of using new technologies and moving away from natural.[4]
In 1998, inspired by their grandmothers' use of sugar as a gentle healing remedy, Alina and Lev launched the groundbreaking Sugar Collection, the first of its kind in the beauty world.[1]
In 2000, Fresh became the first company to utilize sake in skincare with their Sake Bath range. Also, the company introduced Umbrian Clay, now a bestselling ingredient, was originally discovered to help a friend with blemishes.[1]
In 1999, LVMH bought a majority stake in Fresh for an undisclosed sum, which allowed the company to “go to the next level with ingredients” and expand internationally.[1] The acquisition also allowed the brand to move into Sephora (also owned by LVMH) and other outlets.
In 2023, Fresh appointed, Ada Lien, who was the LVMH-owned US cosmetics brand’s chief brand and marketing officer, to the role of CEO.[5]
Lawsuits[edit]
In 2013, Angela Ebner filed a lawsuit against Fresh.[6] The suit alleges that Fresh engaged in false advertising with the packaging of their Sugar Lip Treatment product being deceptive and misleading. She claimed that the "vastly oversized tubes and boxes" created the impression that each unit contained more lip balm than it actually did. The district court granted Fresh Inc.'s motion to dismiss the case, finding that Ebner's claims failed to state a plausible claim for relief under the FAL or UCL. The Ninth Circuit Court of Appeals affirmed the district court's decision. Ebner's lawsuit was dismissed.
On 14 December 2018, Kharisma McNeil filed a lawsuit against her employer, Fresh Inc. and several individuals alleging she faced discrimination and retaliation throughout her employment. McNeil claimed she was passed over for promotions and salary increases granted to non-Black and non-disabled employees and experienced various discriminatory incidents. The defendants, including LVMH and Fresh, sought to compel arbitration based on an arbitration clause in McNeil's employment agreement. The court granted their motion, effectively staying the lawsuit and requiring McNeil to pursue her claims through arbitration.[7]
Social responsibility[edit]
In 2023, Fresh entered into a five-year commitment and partnership with a UNESCO Man and Biosphere (MAB) Programme in Mauritius. This was to source sustainable black tea for their Tea Elixir Serum. Fresh's commitment to sustainability extends beyond sourcing, encompassing initiatives like supporting local biodiversity, ethical sourcing and responsible business practices in the beauty industry.[8]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 Sams, Lauren (24 February 2021). "Original 'self-care' skincare company's 30-year journey to success". Australian Financial Review. Retrieved 24 January 2024.
- ↑ "Fresh Stores". fresh.
- ↑ "Fresh LVMH". LVMH. 13 March 2022.
- ↑ "Fresh Beauty co-founder Lev Glazman talks natural beauty boom". Vancouver Sun. 2 November 2019.
- ↑ "LVMH-owned cosmetics brand Fresh names Ada Lien as CEO". Fashion Network. 14 November 2023.
- ↑ Ebner v. Fresh Inc., 838 F.3d 958, 968 (9th Cir. 2016).
- ↑ McNeil v. LVMH Inc., No. 18 Civ. 11751 (PAE) (S.D. New York 2019).
- ↑ "How the Beauty Brand Fresh Carved a Sustainability-Minded Path to Mauritius". Vanity Fair. 5 June 2023.
External links[edit]
 |
Wikimedia Commons has media related to Fresh. |
This article "Fresh (company)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Fresh (company). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
