Funnel
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| Private | |
| ISIN | 🆔 |
| Industry | |
| Founded 📆 | 2014 in Stockholm, Sweden |
| Founders 👔 |
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| Headquarters 🏙️ | , , |
Number of locations | 4 (2022) |
Area served 🗺️ | Worldwide |
| Services | Marketing data hub |
| Members | |
Number of employees | 320 (2022) |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
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Funnel is a software-as-a-service company headquartered in Stockholm, Sweden[1]. It was founded in 2014 and has additional offices in Dublin, London and Boston, MA. Funnel's software aims to help marketing professionals automate data collection for reporting and analysis.
History[edit]
Funnel was founded in 2014 by Per Made and Fredrik Skantze, who were also behind the Facebook advertising tool Qwaya[2]. With their main office in Stockholm, Sweden, the company opened a second location in Boston, Massachussets in 2016[3].
In 2017, Funnel raised €8.3 million ($10 million) Series A funding in a funding round led by Balderton Capital[4]. Suranga Chandratillake also joined the board of the Stockholm-based business as part of that fundraising.
In January 2020, the company raised €42.6 million ($47 million) in Series B funding[5][6] to continue product development and customer growth[7]. One year later, the company announced it closed a new, €57.1 million ($66 million) pre-IPO funding round[8][9].
As of 2023, the company has over 300 employees.
Partnerships[edit]
Media and marketing agencies like IndieAd and Havas work with Funnel[10][11]. Funnel also collaborates with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud[12].
Acknowledgements[edit]
- Winner of TechCrunch’s The Europas Award 2020 Hottest SaaS/B2B[13]
- Financial Times and Statista FT1000 Fastest Growing Companies 2021[14] and 2022[15]
- Listed as one of 100 'Next Unicorns' by VivaTech and GP Bullhound in 2023[16]
References[edit]
- ↑ "Funnel Operations AB". www.bloomberg.com. Retrieved 2022-10-05.
- ↑ "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. Retrieved 22 September 2022.
- ↑ "Stockholm-based martech startup Funnel raises €7 million". EU-startups.com. Retrieved 22 September 2022.
- ↑ O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend". TechCrunch. Retrieved 2022-09-27.
- ↑ Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready". EU-Startups. Retrieved 2022-09-22.
- ↑ "Swedish marketing platform Funnel raises $47 million Series B to expand into US". Tech.eu. 2020-01-17. Retrieved 2022-09-23.
- ↑ Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard". Dagens industri (in svenska). Retrieved 2022-11-05.
- ↑ "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals". 2021-10-13. Retrieved 2022-09-23.
- ↑ Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round". TechCrunch. Retrieved 2022-09-22.
- ↑ "IndieAd x Funnel Partnership Announcement".
- ↑ "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide". Havas Media. 2020-08-14. Retrieved 2022-09-22.
- ↑ "Funnel, The better way to work with marketing data from over 500 connectors".
- ↑ Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups". TechCrunch. Retrieved 2022-09-27.
- ↑ Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies". www.ft.com. Retrieved 2022-09-27.
- ↑ "FT 1000: the sixth annual list of Europe's fastest-growing companies". 2022-03-01. Retrieved 2022-09-27.
- ↑ Albrecht, Olivia (2023). "2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech".
External links[edit]
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