GIVA Jewellery
| Private | |
| ISIN | 🆔 |
| Industry | Jewellery |
| Founded 📆 | 2019 |
| Founders 👔 | Ishendra Agarwal, Nikita Prasad, Sachin Shetty (former) & Aditya Labroo |
| Headquarters 🏙️ | Bangalore, Karnataka, India |
Area served 🗺️ | India, Sri Lanka |
Key people | Ishendra Agarwal (Co-founder & CEO) |
| Products 📟 | Silver Jewellery, Gold Jewellery, Lab Grown Diamond Jewellery |
| Members | |
Number of employees | |
| 🌐 Website | www.giva.co |
| 📇 Address | |
| 📞 telephone | |
GIVA Jewellery (stylized as GIVA.co) is an Indian direct-to-consumer (D2C) jewellery brand that offers a range of silver, gold, and lab-grown diamond jewellery. Founded in 2019, the company is headquartered in Bengaluru, Karnataka, India.
History
GIVA was established in 2019 to address the gap in India’s jewellery market, where traditional gold-focused brands dominated. The founders—Ishendra Agarwal (an engineer), Nikita Prasad (a NIFT graduate and jewellery designer), and Sachin Shetty (a former investment associate)—aimed to make affordable silver jewellery more accessible.
Operations
GIVA operates primarily through E-commerce, but has expanded into brick-and-mortar retail with over 200 stores across India as of 2024.[1] In 2024, GIVA expanded internationally by opening its first store in Sri Lanka.[2]
Brand ambassador
In 2021, GIVA appointed Bollywood actress Anushka Sharma as its brand ambassador.[3]
Funding
In January 2022, GIVA raised ₹83.5 crore in a Series A round led by Sixth Sense Ventures and A91 Partners.[4]
In July 2023, the company raised ₹200 crore in a Series B round led by Premji Invest, with participation from Aditya Birla Ventures, Alteria Capital, and A91 Partners.[5]
In October 2024, GIVA closed an extended Series B round, raising ₹255 crore. Premji Invest led the round, with participation from Epiq Capital and Edelweiss Discover Fund.[6]
In March 2025, the company raised ₹102 crore in a Series B2 round. This included ₹52 crore in equity from Alteria Capital and ₹50 crore in debt from Northern Arc Capital.[7]
Name
The name "GIVA" is derived from the Sanskrit word Jīva (जीव), meaning life or soul. In Sanskrit, Jīva represents the essence of life and the journey of the soul.[8]
Controversies
No Bindi No Business Backlash: In October 2023, GIVA faced criticism for an advertisement featuring Anushka Sharma, where the model appeared without a traditional bindi during a Hindu festival. The ad led to backlash on social media under the hashtag #NoBindiNoBusiness, with critics accusing the brand of disregarding cultural symbols.[9]
References
- ↑ "Jewellery brand GIVA opens 200th store in Bengaluru". Retrieved 30 May 2025.
- ↑ "The Game Changer Of Fine Jewellery: Ishendra Agarwal". 9 June 2024. Retrieved 30 May 2025.
- ↑ "Giva ropes in Anushka Sharma as brand ambassador". ET Brand Equity. Retrieved 30 May 2025.
- ↑ "Silver jewellery startup Giva raises $10 million from Sixth Sense Ventures, others". The Economic Times. 20 January 2022. Retrieved 30 May 2025.
- ↑ "GIVA Raised $32.9 Million In Series B Led By Premji Invest". 5 July 2023. Retrieved 30 May 2025.
- ↑ "Jewellery brand GIVA closes Series B round with Rs 225 crore". The Economic Times. 14 October 2024. Retrieved 30 May 2025.
- ↑ "Exclusive: GIVA Funding – D2C Jewellery Brand Raises INR 102 Cr To Open New Stores". 10 March 2025. Retrieved 30 May 2025.
- ↑ "What's In A Name? How GIVA Built A Stylish Brand". Retrieved 30 May 2025.
- ↑ "No Bindi No Business: Nalli Silks, GIVA among brands criticised for skipping bindi from ad campaigns". 26 October 2023. Retrieved 30 May 2025.
External links
This article "GIVA Jewellery" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:GIVA Jewellery. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
