Gamezop
 | |
| ISIN | 🆔 |
|---|---|
| Industry |
|
| Founded 📆 | 27 July, 2015 |
| Founder 👔 |
|
| Headquarters 🏙️ | New Delhi, India |
Area served 🗺️ | |
| Members | |
Number of employees | 75-150 |
| Parent | Advergame Technologies Private Limited |
| 🌐 Website | gamezop.com |
| 📇 Address | |
| 📞 telephone | |
Gamezop is a plug-and-play gaming platform that enables apps and websites to integrate casual games directly, eliminating the need for users to download separate gaming apps. Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in New Delhi, India and reaches over 1 billion players through its 5,000+ global distribution partners.[1]
History
Gamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal. The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming. Gamezop addresses this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.[1]
Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.
The platform gained early recognition through accelerator programs like GSF Accelerator, and in 2020, it secured ₹32 crore in Series A funding led by BITKRAFT Ventures, Velo Partners, and FJ Labs.[2] This investment bolstered Gamezop’s presence in over 70 countries.
Business Model
Gamezop licenses games from global HTML5 developers, aggregates them into its platform, and embeds these games into apps and websites. Partners, such as Amazon, Paytm, Samsung, and OYO, use the platform to enhance user engagement and generate additional advertising revenue. Gamezop generates revenue through advertisements and shares this revenue with its distribution partners.[2]
Market Positioning
Gamezop primarily targets casual gamers aged 10 to 25, capitalizing on India’s burgeoning mobile gaming market. The platform leverages the growing popularity of HTML5 games, differentiating itself through its offline capabilities and simplified user experience.[3] As of 2020, Gamezop boasts over 34 million monthly active users. While the platform faces global competition, it holds a niche position in India with limited direct competitors.[4]
International Expansion
In July 2025, Gamezop invested US $4 million to open a regional headquarters in Manama, Bahrain. The move was intended to integrate its HTML5 gaming platform into over 1,000 partner applications and generate approximately US $6 million in extra annual revenue.[5][6][7][8]
References
- ↑ 1.0 1.1 "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2025-06-27.
- ↑ 2.0 2.1 "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2025-06-27.
- ↑ "How Casual Gaming Became Serious Business in India - BusinessToday". Business Today. 2022-08-02. Retrieved 2025-06-27.
- ↑ "As viewers demand more games on OTTs, gaming firms see a chance to grow - BusinessToday". Business Today. 2022-01-25. Retrieved 2025-06-27.
- ↑ Kawale, Ajinkya (2025-07-03). "Gamezop expands to Bahrain, targets $6 million additional revenue". Business Standard.
- ↑ "Gamezop enters Middle East with $4 million investment, sets up Bahrain HQ". The Economic Times. 2025-07-03. ISSN 0013-0389. Retrieved 2025-07-08.
- ↑ Muhammad, Isa (2025-07-04). "Gamezop commits $4m to expand in the Middle East with a new office in Bahrain". www.pocketgamer.biz. Retrieved 2025-07-08.
- ↑ Haneef, Mahir (2025-07-04). "India-Bahrain digital bridge | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN". DT News. Retrieved 2025-07-08.
External Links
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