Gauk [Pronounced gawk] is the trading name of GAUK Media a developer and marketer of software products based in New Zealand producing aggregation services SaaS. It was founded by Paul Tranter in 2000.
The company provides products and services that aim to provide search tools for general auction, auto auction sectors.
GAUK Gen4 is a propitiatory software designed to handle, categorise and manage vehicles for sale from multiple auctioneers, classifieds and dealer websites.
GAUK is an acronym of Government Auctions UK.
The first venture into publishing was in 1999 with a series of wholesale related directories known as Sourcebook UK. These detailed trade sources worldwide.
Government Auctions UK was described as an experiment. Originally, it could be bought as a printed document or downloaded as an ebook. Due to the limitations of the web in those days it was pretty basic and gave people a place from where they could find details of upcoming government auctions and police auctions.
The book sold well and over the following couple of years the website was created. The first Government Auctions UK GovernmentAuctionsuk.co.uk. website was published in 2001 as an online directory with a search feature and membership management application.
Over the following years a data input team was developed out of India to collate auction catalogues and auction lots. Encountering issues with speed and reliability GAUK Gen4 aggregation software was developed to automate the process of data collation.
Government Auctions UK was re branded and relaunched as GAUK. gaukmotors.co.uk. was launched in 2018 and aggregates all UK car auctions. GAUK Auctions is in the process of being upgraded to GAUK Gen 4 software.
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