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From EverybodyWiki Bios & Wiki

IndustrySearch Engine Optimization
Founded 📆2010
Founder 👔Dmitry Gerasimenko
Headquarters 🏙️Singapore
Area served 🗺️
Number of employees
📇 Address
📞 telephone

Ahrefs is a Software as a Service company based in Singapore that offers an all-in-one SEO toolset.[1][2] It was founded by Dmitry Gerasimenko in 2010. The company operates web crawler AhrefsBot[3] and provides data to analyze both organic and paid results in search engines.[4]

Ahrefs' main tool, Site Explorer, is used to analyze backlinks and search traffic of any website or URL.[5] It allows users to uncover new link building and keyword opportunities and reverse-engineer SEO tactics that work for their competitors.[6]


In 2010, the founding team started working on a web crawling and indexing system. It was developed into the paid service focused on link analysis in 2011.[7]

During the first years of service, Ahrefs got traction in the marketing community by having a competitive edge on unique SEO data.[7] Ahrefs still has product-led growth, with no sales team.[8]

In 2017, Ahrefs launched Site Audit, a tool that crawls websites and generates reports on SEO issues.[9]

As of 2018, the company reported $40M of annual recurring revenue with 60% annual growth rate, a team of less than 50 people and no external capital.[10]

Search engine development[edit]

In 2019, Gerasimenko announced Ahrefs would be building a search engine to compete with Google. The main differentiator would be a focus on privacy similar to DuckDuckGo and profit sharing, with 90% of profits would go to publishers of the indexed content.[11]Reactions to the announcement were generally positive. Some search marketers expressed skepticism due to the focus on the search engine's publishers rather than users.[12]


  1. Enge, Eric. The Art of SEO : Mastering Search Engine Optimization. Spencer, Stephan M., Stricchiola, Jessie (Third ed.). Sebastopol, CA. ISBN 978-1-4919-0365-0. OCLC 918941284. Search this book on
  2. Marvin, Rob. "Ahrefs Review". PCMAG. Retrieved 2020-05-22. Unknown parameter |url-status= ignored (help)
  3. "A Closer Look at the Most Active Good Bots | Imperva". Blog. 2017-02-08. Retrieved 2020-05-14.
  4. Young, Will. "TurboTax Is Still Tricking Customers With Tax Prep Ads That Misuse the Word "Free"". ProPublica. Retrieved 2020-07-24.
  5. Wright, Matt D. (2017-07-12). "5 essentials to help beat your competitors at SEO". The Telegraph. ISSN 0307-1235. Retrieved 2020-05-22.
  6. Rigg, Christian (2020-03-11). "Ahrefs SEO platform review". TechRadar. Retrieved 2020-07-23. Unknown parameter |url-status= ignored (help)
  7. 7.0 7.1 "Ukrainian Dmitry Gerasimenko created Ahrefs service: now it earns millions and competes with Google". AIN.UA. 2019-05-30. Retrieved 2020-05-14.
  8. Virtanen, Pinja (2020-07-23). "How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing". Supermetrics. Retrieved 2020-07-23. Unknown parameter |url-status= ignored (help)
  9. McGovern, Scott (2019-02-13). "7 Best SEO Tools to Help You Rank Higher in Google". Entrepreneur. Retrieved 2020-05-14.
  10. "Inside Ahrefs: one of the world's most efficient companies". Nathan Barry. 2019-05-06. Retrieved 2020-05-14.
  11. "Ahrefs, SEO toolset provider, to build their own search engine to compete with Google". Search Engine Land. 2019-03-27. Retrieved 2020-05-14.
  12. Montti, Roger (2019-03-27). "Ahrefs Announces Plan for New Search Engine". Search Engine Journal. Retrieved 2020-05-14. Unknown parameter |url-status= ignored (help)

This article "Ahrefs" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Ahrefs. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.