Google Searchology
Searchology 2009 was an event hosted by Google announcing several novel changes in the Google search options. In previous years, Google has used this platform to showcase two significant improvements in its search: Universal Search and Personalized Search. Searchology 2009 focused on the users' intent.
Wonder Wheel
Wonder Wheel provides the user with a Flash-based interface having the searched query in the middle and the related queries at its branches. The text-based results are still available but shifted rightwards. As the user clicks on the related query, the Wonder Wheel expands and the results at the right-hand side of the page change. The main aim of the Wonder Wheel is to guide the user to reach the relevant resource in an intuitive manner.
Google Squared
When a search is made via Google Squared, the results are presented in the form of rows and columns. Further, these results can be exported to an online spreadsheet program whereby they can be stored in a database.
Although it was presented to a group of media and people from the search industry on May 12, 2009, it was not made public as Google's Associate Product Manager Alex Komoroske admitted that owing to the search flaws in Google Squared, it was later launched in Google Labs on June 3, 2009.
Rich Snippet
Rich Snippet[1] displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa, and JSON-LD in their web pages. Google does not guarantee that the use of these open standards will result in rich snippets.
Rich Card
On May 17, 2016, Google announced a new search result format builder called "Rich Card". Rich cards[2] are similar to Rich Snippets, using schema.org structured markup to showcase the content in a new visual format. Rich cards are for four content categories: Recipes, Events, Product, and Reviews.
Notes and references
- ↑ "Rich Snippets". Google Developers. Retrieved 2015-09-14.
- ↑ "Rich Card". SEO Leap.
- Google Searchology Webcast
- Google Official Blog
- Search Engine Land
- Microformats or RDFa
- Los Angeles Times
Speakers
1. Udi Manber, VP, Engineering (Core Search)
2. Patrick Riley, Software Engineer
3. Scott Huffman, Engineering Director
4. Marissa Mayer, VP, Search Products and User Experience
5. Nandu Jankiram, Associate Product Manager
6. Alex Komoroske, Associate Product Manager
7. Kavi Goel, Product Manager
8. John Taylor, Software Engineer
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