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Tenor (website)

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Tenor, Inc.
Tenor logo.svg
Type of site
Search engine
HeadquartersSan Francisco, California, United States
No. of locations3 [2]
Area servedWorldwide
Founder(s)David McIntosh
Erick Hachenburg
Frank Nawabi[3]
CEODavid McIntosh
ProductsGIF Keyboard
Alexa rankIncrease 6,125 [5] (Global 02/2018)
Users300+ Million (Monthly)[6]
LaunchedFeb 1, 2014[7]
Current statusActive

Tenor formerly known as Riffsy[1] is an online GIF search engine and database. Its main product is GIF Keyboard, which is available in iOS, Android and macOS platforms. GIF search engine giant Giphy is one of the major competitors of Tenor.[8][9]

History[edit | edit source]

The company was founded by entrepreneurs David McIntosh, Erick Hachenburg and Frank Nawabi in February, 2014[3]. Tenor is funded by Redpoint Ventures, Menlo Ventures, Cowboy Ventures and Tenaya Capital.[3][10]

Partnerships[edit | edit source]

With the use of API, Tenor is available in numerous keyboards and messaging apps. This includes:

On April 25, 2017, Tenor introduced an app that makes GIFs available in MacBook Pro's Touch Bar.[18][19] Users can scroll through GIFs and just tap to copy it to the clipboard.[20]

On September 7, 2017, Tenor announced SDK for Unity and Apple's ARKit. It allows developers to integrate GIFs into augmented reality apps and games.[21][22][23][10]

On February 25, 2018, Tenor announced it's partnership with Samsung as an integrated GIF partner for the Samsung Messages app which is based on Samsung Experience UI. The feature will be made available to the users from Samsung's Galaxy S9 & S9+.[24]

Tenor has also entered into content partnerships with companies such as 20th Century Fox[25], 21st Century Fox, DreamWorks, Netflix, NBCUniversal, Paramount, Showtime, Sony, Warner Bros., Viacom, Vevo etc.[26][27][9]

Censorship in Indonesia[edit | edit source]

On November 6, 2017, Kemkominfo (Indonesia’s Ministry of Communication and Information Technology) announced that they will ban WhatsApp within 48 hours if obscene GIFs are not removed.[28] Following the announcement, WhatsApp users were unable to access Tenor GIFs on November 7, 2017. Samuel Abrijani Pangerapan, director general of Kemkominfo told Kompas that ministry had decided to block six DNS owned by Tenor (tenor.com, api.tenor.com, blog.tenor.com, qa.tenor.com, media.tenor.com and media1.tenor.com).[29][30]

WhatsApp responded that it's out of their control because of the messaging encryption.[31][32] However a Tenor spokeperson stated that they've implemented a fix for the issue. Later, the ministry decided to drop their block againt Tenor.[33]

References[edit | edit source]

  1. 1.0 1.1 "GIF Keyboard maker Riffsy gets a new name, Tenor, and opens up an SDK". TechCrunch. Aug 9, 2016. Retrieved 2018-02-09.
  2. "Tenor - About us". Retrieved 2018-02-09.
  3. 3.0 3.1 3.2 "How Tenor Aims To Get GIF-Sharing Onto Every Mobile Phone". Forbes. September 19, 2017. Retrieved 2018-02-09.
  4. "Tenor Inc". Retrieved 2018-02-09.
  5. "Alexa - Tenor". Retrieved 2018-02-09.
  6. "Trump Gifs Since The Election Show America's Feelings In The Last Year". Elite Daily. November 8, 2017. Retrieved 2018-02-21.
  7. "Tenor Inc". Retrieved 2018-02-09.
  8. "People love GIFs — but turning GIFs into ad dollars is taking some time". Recode. Feb 19, 2017. Retrieved 2018-02-18.
  9. 9.0 9.1 "GIF Search Co. Tenor Navigates Digital Media Sponsorships". MediaPost Communications. January 3, 2018. Retrieved 2018-02-21.
  10. 10.0 10.1 "Tenor Lets Developers Put GIFs Into Augmented Reality Apps And Games". UploadVR. September 10, 2017. Retrieved 2018-02-09.
  11. "Riffsy expands API to Google's Gboard". Tenor. 13 May 2016. Retrieved 2018-02-09.
  12. "Tenor GIF Bot in Facebook Messenger launches today". Tenor Blog. 18 April 2017. Retrieved 2018-02-09.
  13. "WhatsApp adds GIF support in iOS app". TechCrunch. Nov 7, 2016. Retrieved 2018-02-09.
  14. "Introducing GIF search on Twitter". Twitter. 17 February 2016. Retrieved 2018-02-09.
  15. "GIFs on kik". Kik Messenger. August 10, 2017. Retrieved 2018-02-09.
  16. "Tenor Brings Rich GIF Technology to Viber". Viber. 25 Jan 2018. Retrieved 2018-02-09.
  17. "Battle of the GIFs! Zynga Launches GIFs Against Friends on the App Store for iMessage". Zynga. Apr 20, 2017. Retrieved 2018-02-09.
  18. "Tenor for Mac App Introduces First Touch Bar Support for GIFs Amid Rebranding". MacRumors. April 25, 2017. Retrieved 2018-02-21.
  19. "Tenor Mac App Puts GIFs In The Touch Bar". Tenor Blog. April 25, 2017. Retrieved 2018-02-21.
  20. "Tenor for Mac puts GIFs on your MacBook Pro Touch Bar". iMore. May 3, 2017. Retrieved 2018-02-21.
  21. "Tenor lets developers put GIFs into augmented reality apps and games". VentureBeat. September 7, 2017. Retrieved 2018-02-21.
  22. "Tenor launches SDK to help devs use GIFs in augmented reality". The Next Web. September 7, 2017. Retrieved 2018-02-21.
  23. "Bringing the Magic of GIFs to AR". Tenor Blog. Sep 7, 2017. Retrieved 2018-02-21.
  24. "Samsung Galaxy S9 Messages App Uses Tenor GIF Search Engine – MWC 2018". Android Headlines. February 25, 2018. Retrieved 2018-02-27.
  25. "20th Century Fox Promotes "Taken 3" With Clever Social Campaigns". Marketing Land. December 15, 2014. Retrieved 2018-02-09.
  26. "Tenor drives mobile GIF sharing for top entertainment brands". Tenor. Retrieved 2018-02-09.
  27. "Tenor Lets Developers Put GIFs Into Augmented Reality Apps And Games". UploadVR. September 10, 2017. Retrieved 2018-02-09.
  28. "Indonesian government warns it will block WhatsApp if 'pornographic gifs' are not blocked immediately". Coconuts Media. Nov 6, 2017. Retrieved 2018-02-09.
  29. "Fitur GIF di WhatsApp Sudah Tidak Bisa Diakses di Indonesia". Kompas. Nov 7, 2017. Retrieved 2018-02-09.
  30. "Ministry blocks porn gif content on WhatsApp". ANTARA. November 6, 2017. Retrieved 2018-02-21.
  31. "GIFs no longer accessible on Whatsapp in Indonesia after government blocks Tenor due to 'pornographic' content". Coconuts Media. Nov 7, 2017. Retrieved 2018-02-09.
  32. "After WhatsApp threat, Indonesia steps up Internet obscenity purge". Reuters. November 6, 2017. Retrieved 2018-02-09.
  33. "Indonesia drops threat to block WhatsApp Messenger: official". Reuters. Nov 7, 2017. Retrieved 2018-02-09.

External links[edit | edit source]

This article "Tenor (website)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Tenor (website). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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