Guzema Fine Jewelry
| Guzema Fine Jewelry.jpg | |
 | |
| Guzema | |
| Private | |
| ISIN | 🆔 |
| Industry | Jewellery |
| Founded 📆 | 2016 |
| Founder 👔 | Valeriya Guzema |
| Headquarters 🏙️ | , , |
Area served 🗺️ | Worldwide |
Key people | Valeriya Guzema (Founder) |
| Products 📟 | Handcrafted fine jewelry |
| Members | |
Number of employees | |
| 🌐 Website | guzema |
| 📇 Address | |
| 📞 telephone | |
Guzema Fine Jewelry (commonly known as Guzema) is a brand of handcrafted fine jewelry from Ukraine. Among celebrities who wore Guzema Fine Jewelry are the First Lady of Ukraine – Olena Zelenska,[1][2][3] President of the European Parliament – Roberta Metsola, actresses Katheryn Winnick, Hannah Waddingham, Kim Catrall, Milla Jovovich and others.[4]
History[edit]
Guzema Fine Jewelry was officially launched in 2016.[5][6][7]
In 2017 the first Guzema Fine Jewelry flagship boutique was opened in Kyiv.[8]
Following this year, the brand introduced its first charitable piece – Charity Chain, proceeds from sales of which were transferred to the ’Tvoya Opora’ foundation to help the needs of children suffering from heart conditions.[9]
In November 2017, the Guzema Fine Jewelry team was honored with the Best Startup award at Elle Style Awards.[10]
In the summer of 2018, the brand was presented at Los Angeles Fashion Week.
In 2019, the team presented the second charitable drop – the Inspirement Chain necklace, created in collaboration with the ‘I Can!’ project of the Olena Pinchuk Foundation. All funds raised from the sales contributed to the development and support of business projects created by women.[11][12]
In the same year, the Love It Rhythm jewelry capsule collection, created in collaboration with Ukrainian artist Monatik, won the Elle Style Awards in the ‘Fashion Collaboration’ category. Guzema also collaborated with Kateryna Kukhar – prima ballerina of the National Academic Opera and Ballet Theater of Ukraine on the Prima collection.[13]
In 2021, Valeriya Guzema established Guzema Foundation – a charitable organization that assists children receiving treatment at the Chernihiv Regional Children's Hospital.[14][15][16]
To mark Ukraine's Independence Day in 2021, together with Gunia Project Guzema launched a collaborative collection titled Nezalezhna (Independent).[17]
With the start of the full scale Russian invasion in 2022, the brand suspended its operations and directed all its resources to volunteer activities. During the first three months, all of Guzema Fine Jewelry's profits were fully donated to charity and humanitarian aid. Guzema Foundation expanded its efforts to support the Ukrainian army and civilians affected by the occupation.[18] In May 2022, the boutique and production were reopened.[19]
In June 2022, the brand designed two collections dedicated to liberty and Ukrainian heritage – Freedom and Spadok.[20][21][22] All proceeds from the sales of Freedom collection items are continuously being donated to Guzema Foundation as the line was designed for charitable purposes.[23][24]
During the Eurovision song contest held in May 2023 the brand was worn by host Hannah Waddingham.[25]
In April 2024, Guzema Fine Jewelry opened a third boutique in Lviv.[26]
References[edit]
- ↑ Friedman, Vanessa (2022-07-21). "In Washington, Olena Zelenska Dressed for Ukraine". The New York Times. ISSN 0362-4331. Retrieved 2024-05-16.
- ↑ Satenstein, Liana (2022-07-20). "The First Lady of Ukraine Dressed With Pride to Meet President Biden". Vogue. Retrieved 2024-05-16.
- ↑ Lazazzera, Milena (2023-01-27). "Ukraine pins hopes on symbols of resistance". Financial Times. Retrieved 2024-05-16.
- ↑ Fedorova, Violett (2022-07-30). "Jej biżuterię noszą Ołena Zełenska i Milla Jovovich. Valeria Guzema, projektantka z Ukrainy, opowiada o pracy w nowej rzeczywistości". glamour.pl. Retrieved 16 May 2024.
- ↑ "JVC Announces Luncheon Speakers". nationaljeweler.com. Retrieved 2024-05-16.
- ↑ "How I Got Here: Valeriya Guzema Finds Inspiration In Her Ukrainian Roots - JCK". Retrieved 2024-05-16.
- ↑ Mobley, Grant (2023-07-19). "Meet Valeriya Guzema, a Ukrainian Gem in the Fine Jewelry World". Only Natural Diamonds. Retrieved 2024-05-16.
- ↑ "Guzema Fine Jewelry (Гузема Файн Джеверли) — история украинской дизайнерской ювелирной компании, выпускающей утонченные украшения для мужчин и женщин. Где купить, адреса магазинов в Украине | Ves4i.com.ua - официальный сайт в Украине". ves4i.com. 2021-11-29. Archived from the original on 2021-11-29. Retrieved 2024-05-16.
- ↑ "Ukrainian fashion brands explain what you can do to help right now". Harper's BAZAAR. 2023-02-24. Retrieved 2024-05-16.
- ↑ "Elle Style Awards 2017: победители и вечеринка - cosmo.com.ua". cosmo.com.ua. 2021-11-29. Archived from the original on 2021-11-29. Retrieved 2024-05-16.
- ↑ "Inspirement chain. Кольє, що надихає на зміни | Я зможу!". ican.org.ua. 2021-12-07. Archived from the original on 2021-12-07. Retrieved 2024-05-16.
- ↑ "Фонд Олени Пінчук та "GUZEMA Fine Jewelry" представили благодійне кольє Inspiment chain в рамках проекту "Я зможу!"". alwaysbusymama.com. 2021-12-07. Archived from the original on 2021-12-07. Retrieved 2024-05-16.
- ↑ "СВЯЗАНЫ ОДНОЙ НИТЬЮ: MONATIK И GUZEMA JEWELRY ВЫПУСТИЛИ КОЛЛЕКЦИЮ ЮВЕЛИРНЫХ УКРАШЕНИЙ". elle.ua. 21 May 2019. Archived from the original on 2021-12-01.
- ↑ "Traditional and Contemporary Guzema-Fine Jewelry from Ukraine". hypeandhyper.com. Retrieved 16 May 2024.
- ↑ Salonga, Bianca. "Ukrainian Jewelry Brands Empower Love And Compassion Even At A Time Of War". Forbes. Retrieved 2024-05-16.
- ↑ Fedorova, Violetta (2022-05-28). "Anastasia, Anna e Valeria: le storie di coraggio di tre stiliste ucraine diventate volontarie". Vanity Fair Italia (in italiano). Retrieved 2024-05-16.
- ↑ "Ukrainian First Lady Olena Zelenska's Jewelry Had a Hidden Meaning". Town & Country. 2022-07-20. Retrieved 2024-05-16.
- ↑ Cernansky, Rachel (2022-03-14). "Open letter to jewellery industry: Your gold could be funding Russia's war". Vogue Business. Retrieved 2024-05-17.
- ↑ Matthams, Kate. ""I Have No Right To Give Up": Valeriya Guzema On Running A Jewelry Business During The War In Ukraine". Forbes. Retrieved 2024-05-16.
- ↑ "Spadok, una colección de arte y resiliencia". L'OFFICIEL MÉXICO (in español). Retrieved 2024-05-16.
- ↑ Postolache, Mira (2022-10-20). "GUZEMA FINE JEWELRY PRESENTS SPADOK". KREEP. Retrieved 2024-05-16.
- ↑ "Meet The Famous Ukrainian Fashion Designers Working Through The War: Valeriya Guzema". ELLE. 2023-02-26. Retrieved 2024-05-16.
- ↑ "Supplier News: Week of March 11 - JCK". Retrieved 2024-05-16.
- ↑ "Piece of the Week: Guzema's 'Freedom' for Ukraine Pendant". nationaljeweler.com. Retrieved 2024-05-16.
- ↑ Malach, Hannah (2023-05-14). "Hannah Waddingham's Stylist James Yardley Explains the Inspiration Behind Her Vibrant Eurovision Looks". WWD. Retrieved 2024-05-16.
- ↑ "Guzema Fine Jewelry відкрили бутик в історичному центрі Львова". vogue.ua (in українська). 2024-04-10. Retrieved 2024-05-17.
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