Hafnia (food company)

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Hafnia Konserves A/S was a Danish food company specializing in potted meat and known for its canned ham and bacon which were exported at least as far back as the 1920s when the New Yorker did a write up of them. Hafnia is Latin for Copenhagen. The brand was acquired by Tyson Foods and is now owned by Polean Foods which is relaunchung the brand and sponsorship deals.[1]

Due to the large base of English football fans in Scandinavia, Hafnia chose to sponsor Everton F.C. in 1979, thus becoming the club's first ever shirt sponsor. The sponsorship deal ended in 1985, and the company was soon after dissolved with the name being passed onto Tyson Foods.[2]


  1. https://www.liverpoolecho.co.uk/sport/football/football-news/famous-everton-1980s-presence-set-12606508
  2. "From Hafnia to SportPesa the story of Everton's shirt sponsors". Liverpool Echo. Retrieved February 25, 2018.

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