Haktan Suren
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Early life and education[edit]
Haktan Suren is a distinguished data scientist, serial entrepreneur, and influential figure in the area of online digital advertising. Known for his significant contributions to lead tracking and attribution, he has been active in this field for over 15 years [1].
Suren holds a PhD degree in Data Science from Virginia Tech [2]. His academic pursuits have resulted in the publication of more than 20 peer-reviewed articles, including a piece in the highly regarded journal, Science. His research has been widely cited, with over 500 citations to date, and he holds an h-index of 10 [3].
Beyond academia, Suren is well-known in the digital advertising community for his innovative tracking solutions. He is the original developer of HandL UTM Grabber [4], a software dedicated to lead tracking and data analytics. This has led to him being affectionately referred to as 'Dr. UTM' within the industry.
His entrepreneurial endeavors include the development of several Software as a Service (SaaS) products such as utmgrabber and utmsimple, both focused on UTM tracking. Utmgrabber has been downloaded more than 100,000 times on WordPress, reflecting its widespread use and effectiveness.
Suren began his programming journey in high school and has since developed numerous applications for marketers. A staunch supporter of the open-source movement, he frequently contributes to the community by sharing valuable insights on his blog and developing applications [5]. He is also an author on The Comprehensive Perl Archive Network (CPAN) [6].
Before becoming an entrepreneur, Suren spent over five years in the industry, honing his skills and gaining practical experience. As an accomplished speaker, he has been invited to talk about lead tracking and attribution at Wordcamps and other events worldwide [7] [8].
Suren’s work has significantly shaped the digital advertising industry, and his commitment to sharing knowledge and promoting open-source solutions has made him a respected figure in the tech community. His ongoing contributions and innovative approach to data analytics continue to have a profound impact on lead tracking and attribution.
References[edit]
- ↑ https://drutm.com/about-us1654919960501
- ↑ https://vtechworks.lib.vt.edu/handle/10919/86383
- ↑ https://scholar.google.com/citations?user=UQDfJq8AAAAJ&hl=en
- ↑ https://wordpress.org/plugins/handl-utm-grabber/
- ↑ https://www.haktansuren.com/
- ↑ https://metacpan.org/author/HSUREN
- ↑ https://vienna.wordcamp.org/2023/speaker/haktan-suren/
- ↑ https://birmingham.wordcamp.org/2023/speaker/haktan-suren/
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