Healthy Living Market
| Family business | |
| ISIN | 🆔 |
| Industry | Retail (Grocery) |
| Founded 📆 | 1986 (37 years ago) in South Burlington, Vermont, U.S. |
| Founder 👔 | Katy Lesser |
| Headquarters 🏙️ | 222 Dorset St, South Burlington, Vermont, 05403, United States |
Number of locations | 3 |
Area served 🗺️ | |
Key people | Katy Lesser, Co-owner and Founder
Eli Lesser-Goldsmith, Co-owner and CEO Nina Lesser-Goldsmith, Co-owner and COO |
| Products 📟 | Groceries |
| Services | Bulk Foods, Produce, Frozen Foods, Meat, Seafood, Bakery, Dairy, Cafe, Smoothies, Vitamins, Supplements, Personal Care, Prepared Foods, Catering |
| Members | |
Number of employees | |
| 🌐 Website | healthylivingmarket.com |
| 📇 Address | |
| 📞 telephone | |
Healthy Living Market is a family-owned, specialty grocery store. The company offers organic food, natural, and locally sourced products.
History
Founding and Expansion
Healthy Living Market was established in 1986 by Katy Lesser, a teacher, therapist, and mother.[1] The first store was opened in the Blue Mall on Dorset Street in South Burlington, Vermont.[2]
In 2013,[3] a second location was opened in Saratoga Springs, New York.[4] In October 2020, a third location was opened in Williston, Vermont.[5]
Currently, Healthy Living is co-owned by Katy Lesser and her children, Eli and Nina Lesser-Goldsmith.[1]
Products/Food Standards
As of 2019, Healthy Living products are free from added hormones, antibiotics, artificial and trans fats, high-fructose corn syrup, bleached or bromated flour, and artificial colors, flavors, sweeteners, and preservatives.[6] Most notably, it removed Huy Fong sriracha from its shelves, replacing it with an alternative made without potassium sorbate and sodium bisulfite.[7] Products in its stores are selected by category managers. The company requires documentation from the brands it carries affirming they meet these standards.[6]
Awards and Recognition
Healthy Living Market received Winsight Grocery Business' Remarkable Independent award,[8] Progressive Grocer's Outstanding Independent award, [9] and University of Vermont Grossman School of Business’ Family Business Institute's Multi-Gen Enterprise Award.[1] The company has also won awards from regional publications, including Vermont Business Magazine[10] and Seven Days.[11]
Store Locations
Winsight Grocery Business reports the company plans to open another location in Shelburne, Vermont, an up-and-coming community in Vermont.[12]
Comparisons to Trader Joe’s
In 2014, specialty grocery store Trader Joe’s opened in South Burlington, Vermont across the street from Healthy Living’s main location.[13] The company's chief executive officer Eli Lesser-Goldsmith acknowledged the distinct business models of the two stores and expressed optimism about the opening, stating that it would ultimately benefit both businesses.[13] Customers say Healthy Living offers locally sourced and bulk items that are not available at Trader Joe's.[13]
References
- ↑ 1.0 1.1 1.2 "Healthy Living Garners Multi-Gen Enterprise Award". Progressive Grocer. Retrieved 2023-05-19.
- ↑ "Mission, Vision, Values - Healthy Living and Cafe". Healthy Living | South Burlington, Saratoga, Williston. Retrieved 2023-05-19.
- ↑ "It's a different world down there: How Burlington businesses changed for Saratoga success". Burlington Free Press. Retrieved 2023-05-19.
- ↑ "Healthy Living Market and Cafe Offers a Glimpse At New Wilton Location". saratogatodaynewspaper.com. Retrieved 2023-05-19.
- ↑ "Look inside the new third location for Healthy Living Market and Café". New Hope Network. 2020-10-29. Retrieved 2023-05-19.
- ↑ 6.0 6.1 Pollak, Sally. "With a New Policy, Healthy Living Reads the Fine Print for You". Seven Days. Retrieved 2023-05-19.
- ↑ Allen, Anne Wallace (2018-11-23). "Stores like Healthy Living take on role of setting food standards". VTDigger. Retrieved 2023-05-19.
- ↑ "Healthy Living Market & Cafe". Winsight Grocery Business. Retrieved 2023-05-19.
- ↑ "Progressive Grocer Honors 25 Outstanding Independents". Progressive Grocer. Retrieved 2023-05-19.
- ↑ "VBM recognizes Vermont's Rising Stars Class of 2017 | Vermont Business Magazine". vermontbiz.com. Retrieved 2023-05-19.
- ↑ "Seven Days releases Daysies winners | Vermont Business Magazine". vermontbiz.com. Retrieved 2023-05-19.
- ↑ Strailey, Jennifer (November 10, 2020). "Healthy Living Market's 'Sustainable but Aggressive' Expansion". Winsight Grocery Business. Retrieved May 19, 2023.
- ↑ 13.0 13.1 13.2 "Healthy Living weathers the Trader Joe's era". Burlington Free Press. Retrieved 2023-05-19.
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