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Healthy Living Market

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Healthy Living Market
Family business
ISIN🆔
IndustryRetail (Grocery)
Founded 📆1986 (37 years ago) in South Burlington, Vermont, U.S.
Founder 👔Katy Lesser
Headquarters 🏙️222 Dorset St, South Burlington, Vermont, 05403, United States
Number of locations
3
Area served 🗺️
Key people
Katy Lesser, Co-owner and Founder

Eli Lesser-Goldsmith, Co-owner and CEO

Nina Lesser-Goldsmith, Co-owner and COO
Products 📟 Groceries
ServicesBulk Foods, Produce, Frozen Foods, Meat, Seafood, Bakery, Dairy, Cafe, Smoothies, Vitamins, Supplements, Personal Care, Prepared Foods, Catering
Members
Number of employees
🌐 Websitehealthylivingmarket.com
📇 Address
📞 telephone

Healthy Living Market is a family-owned, specialty grocery store. The company offers organic food, natural, and locally sourced products.

History[edit]

Founding and Expansion[edit]

Healthy Living Market was established in 1986 by Katy Lesser, a teacher, therapist, and mother.[1] The first store was opened in the Blue Mall on Dorset Street in South Burlington, Vermont.[2]

In 2013,[3] a second location was opened in Saratoga Springs, New York.[4] In October 2020, a third location was opened in Williston, Vermont.[5]

Currently, Healthy Living is co-owned by Katy Lesser and her children, Eli and Nina Lesser-Goldsmith.[1]

Products/Food Standards[edit]

As of 2019, Healthy Living products are free from added hormones, antibiotics, artificial and trans fats, high-fructose corn syrup, bleached or bromated flour, and artificial colors, flavors, sweeteners, and preservatives.[6] Most notably, it removed Hung Foy sriracha from its shelves, replacing it with an alternative made without potassium sorbate and sodium bisulfite.[7] Products in its stores are selected by a category managers. The company requires documentation from the brands it carries affirming they meet these standards.[6]

Awards and Recognition[edit]

Healthy Living Market received Winsight Grocery Business' Remarkable Independent award,[8] Progressive Grocer's Outstanding Independent award, [9] and University of Vermont Grossman School of Business’ Family Business Institute's Multi-Gen Enterprise Award.[1] The company has also won awards from regional publications, including Vermont Business Magazine[10] and Seven Days.[11]

Store Locations[edit]

Winsight Grocery Business reports the company plans to open another location in Shelburne, Vermont, an up-and-coming community in Vermont.[12]

Comparisons to Trader Joe’s[edit]

In 2014, specialty grocery store Trader Joe’s opened in South Burlington, Vermont across the street from Healthy Living’s main location.[13] The company's chief executive office Eli Lesser-Goldsmith acknowledged the distinct business models of the two stores and expressed optimism about the opening, stating that it would ultimately benefit both businesses.[13] Customers say Healthy Living offers locally sourced and bulk items that are not available at Trader Joe's.[13]

References[edit]

  1. 1.0 1.1 1.2 "Healthy Living Garners Multi-Gen Enterprise Award". Progressive Grocer. Retrieved 2023-05-19.
  2. "Mission, Vision, Values - Healthy Living and Cafe". Healthy Living | South Burlington, Saratoga, Williston. Retrieved 2023-05-19.
  3. "It's a different world down there: How Burlington businesses changed for Saratoga success". Burlington Free Press. Retrieved 2023-05-19.
  4. "Healthy Living Market and Cafe Offers a Glimpse At New Wilton Location". saratogatodaynewspaper.com. Retrieved 2023-05-19.
  5. "Look inside the new third location for Healthy Living Market and Café". New Hope Network. 2020-10-29. Retrieved 2023-05-19.
  6. 6.0 6.1 Pollak, Sally. "With a New Policy, Healthy Living Reads the Fine Print for You". Seven Days. Retrieved 2023-05-19.
  7. Allen, Anne Wallace (2018-11-23). "Stores like Healthy Living take on role of setting food standards". VTDigger. Retrieved 2023-05-19.
  8. "Healthy Living Market & Cafe". Winsight Grocery Business. Retrieved 2023-05-19.
  9. "Progressive Grocer Honors 25 Outstanding Independents". Progressive Grocer. Retrieved 2023-05-19.
  10. "VBM recognizes Vermont's Rising Stars Class of 2017 | Vermont Business Magazine". vermontbiz.com. Retrieved 2023-05-19.
  11. "Seven Days releases Daysies winners | Vermont Business Magazine". vermontbiz.com. Retrieved 2023-05-19.
  12. Strailey, Jennifer (November 10, 2020). "Healthy Living Market's 'Sustainable but Aggressive' Expansion". Winsight Grocery Business. Retrieved May 19, 2023.
  13. 13.0 13.1 13.2 "Healthy Living weathers the Trader Joe's era". Burlington Free Press. Retrieved 2023-05-19.


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