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Hean Tat Keh

From EverybodyWiki Bios & Wiki





Hean Tat Keh
Born
💼 Occupation
Known forServices Marketing
Consumer Behavior
Brand Management
Marketing Strategy
TitleProfessor of Marketing
🌐 Websitehttps://research.monash.edu/en/persons/hean-tat-keh
The native form of this personal name is Keh Hean Tat. This article uses Western name order when mentioning individuals.
In this article, the family name is Keh.

Hean Tat Keh (simplified Chinese: 郭贤达; traditional Chinese: 郭賢達; pinyin: Guō Xiándá) is a Professor of Marketing (Distinguished Academic) and Director of Research (Marketing) at the Faculty of Business and Economics, Monash University.[1] He is known for his work on Services Marketing, Consumer Behavior, Brand Management and Marketing Strategy. At the time of his appointment at Monash University, the Head of Department Professor H. Oppewal noted that Professor Keh was "an internationally renowned marketing academic [who] brought a formidable wealth of research knowledge to the department."[2]

He is currently an Associate Editor (Service Research) of the Journal of Business Research[3] and is also on the editorial review board of the Australasian Marketing Journal[4]. He is an academic advisory board member of the CMO Council.[5]

Prior to joining the faculty at Monash University, Professor Keh taught at the UQ Business School, the University of Queensland, the Guanghua School of Management, Peking University and the NUS Business School, National University of Singapore. Earlier in his career, he gained corporate experience at The Wharf (Holdings) Limited, Hong Kong.[2] He received his PhD in marketing from the University of Washington, his MBA from the Hong Kong University of Science and Technology, and his BBA (Honours) from the University of East Asia, Macau.

Major awards[edit]

  • ANZMAC Distinguished Marketing Researcher award 2019[6]
  • ANZMAC Distinguished Marketing Educator award 2018[7][8]

Selected publications[edit]

Services Marketing

  • Liu, Maggie Wenjing, Lijun Zhang, and Hean Tat Keh (2019), “Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination,” Journal of International Marketing, 27 (1), 56-73.[9][10]
  • Keh, Hean Tat and Jin Sun (2018), “The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence,” Journal of Service Research, 21 (4), 474-489.[11][12]
  • Ding, Ying and Hean Tat Keh (2017), “Consumer Reliance on Intangible versus Tangible Attributes in Service Evaluation: The Role of Construal Level,” Journal of the Academy of Marketing Science, 45 (6), 848-865.[13] FT50
  • Sun, Jin, Hean Tat Keh, and Angela Y. Lee (2012), “The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty,” Journal of Consumer Research, 39 (4), 831-847.[14][15] FT50
  • Keh, Hean Tat and Jun Pang (2010), “Customer Reactions to Service Separation,” Journal of Marketing, 74 (2), 55-70.[16][17] FT50
  • Keh, Hean Tat and Yih Hwai Lee (2006), “Do Reward Programs Build Loyalty for Services? The Moderating Effect of Satisfaction on Type and Timing of Rewards,” Journal of Retailing, 82 (2), 127-136.[18]
  • Keh, Hean Tat, Singfat Chu, and Jiye Xu (2006), “Efficiency, Effectiveness and Productivity of Marketing in Services,” European Journal of Operational Research, 170 (1), 265-276.[19]

Consumer Behavior

  • Yan, Li, Hean Tat Keh, and Jiemiao Chen (2021), “Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption,” Journal of Consumer Research, 47 (6), 914-936.[20] FT50
  • Yan, Li, Hean Tat Keh, and Xiaoyu Wang (2021), “Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief,” Journal of Business Ethics, 169 (3), 499-516.[21] FT50
  • Sun, Jin, Hean Tat Keh, and Angela Y. Lee (2019), “Shaping Consumer Preference Using Alignable Attributes: The Roles of Regulatory Orientation and Construal Level,” International Journal of Research in Marketing, 36 (1), 151-168.[22]
  • Pang, Jun, Hean Tat Keh, Xiuping Li, and Durairaj Maheswaran (2017), “‘Every Coin Has Two Sides’: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,” Journal of Consumer Psychology, 27 (2), 218-230.[23] FT50
  • Palmeira, Mauricio, Gerri Spassova, and Hean Tat Keh (2015), “Other-Serving Bias in Advice-Taking: When Advisors Receive More Credit than Blame,” Organizational Behavior and Human Decision Processes, 130 (September), 13-25.[24] FT50
  • Wang, Xia, Luping Sun, and Hean Tat Keh (2013), “Consumer Preference for Variety in Product Bundles: The Moderating Role of Evaluation Mode,” International Journal of Research in Marketing, 30 (4), 335-342.[25]
  • Wang, Wenbo, Hean Tat Keh, and Lisa E. Bolton (2010), “Lay Theories of Medicine and a Healthy Lifestyle,” Journal of Consumer Research, 37 (1), 80-97.[26] FT50
  • Bolton, Lisa E., Hean Tat Keh, and Joseph W. Alba (2010), “How Do Price Fairness Perceptions Differ Across Culture?” Journal of Marketing Research, 47 (3), 564-576.[27] FT50

Brand Management

  • Liu, Lei, Jin Zhang, and Hean Tat Keh (2018), “Event-Marketing and Advertising Expenditures: The Differential Effects on Brand Value and Company Revenue,” Journal of Advertising Research, 58 (4) 464-475.[28][29]
  • Torelli, Carlos J., Aysegul Ozsomer, Sergio W. Carvalho, Hean Tat Keh, and Natalia Maehle (2012), “Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?” Journal of Marketing, 76 (4), 92-108.[30] FT50
  • Eng, Li Li and Hean Tat Keh (2007), “The Effects of Advertising and Brand Value on Future Operating and Market Performance,” Journal of Advertising, 36 (4), 91-100.[31]
  • Chu, Singfat and Hean Tat Keh (2006), “Brand Value Creation: Analysis of the Interbrand-Business Week Brand Value Rankings,” Marketing Letters, 17 (Dec), 323-331.[32]

Marketing Strategy

  • Keh, Hean Tat, Di Wang, and Li Yan (2021), “Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior,” Journal of Marketing, forthcoming.[33] FT50
  • Xie, Yi and Hean Tat Keh (2016), “Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises,” Journal of Advertising, 45 (2), 211-226.[34]
  • Zhang, Jianjun and Hean Tat Keh (2010), “Interorganizational Exchanges in China: Organizational Forms and Governance Mechanisms,” Management and Organization Review, 6 (1), 123-147.[35]
  • Keh, Hean Tat and Yi Xie (2009), “Corporate Reputation and Customer Behavioral Intentions: The Roles of Trust, Identification and Commitment,” Industrial Marketing Management, 38 (7), 732-742.[36]
  • Keh, Hean Tat, Thi Tuyet Mai Nguyen, and Hwei Ping Ng (2007), “The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs,” Journal of Business Venturing, 22 (4), 592-611.[37] FT50
  • Keh, Hean Tat, Maw Der Foo, and Boon Chong Lim (2002), “Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs,” Entrepreneurship Theory and Practice, 27 (2), 125-148.[38] FT50

Books[edit]

  • Lovelock, C.; Wirtz, J.; 郭贤达; 陆雄文 (2007). 服务营销（亚洲版·第2 版） (2 ed.). 中国人民大学出版社. ISBN 978-7-300-08303-2. Search this book on
  • 郭贤达; 蒋炯文 (2006). 战略市场营销—经理人精要指南. 北京大学出版社. ISBN 9787301111246. Search this book on
  • Lovelock, C.; Wirtz, J.; Keh, Hean Tat; Lu, Xiongwen (2005). Services Marketing in Asia: Managing People, Technology and Strategy, 2nd ed (2 ed.). Prentice-Hall. ISBN 0131275372. Search this book on
  • Keh, Hean Tat; Chiang, Jeongwen (2004). Strategic Asian Marketing: An Essential Guide for Managers. Prentice-Hall. ISBN 978-9812445650. Search this book on

References[edit]

  1. ↑ "Hean Tat Keh". Monash University.
  2. ↑ 2.0 2.1 "Renowned marketing academic joins Monash". Monash University.
  3. ↑ "Hean Tat Keh". www.journals.elsevier.com.
  4. ↑ "Australasian Marketing Journal".
  5. ↑ "Members - CMO Council™". www.cmocouncil.org.
  6. ↑ "ANZMAC Awards". ANZMAC.
  7. ↑ "ANZMAC Awards". ANZMAC.
  8. ↑ "Monash Business School's Department of Marketing shines at 2018 ANZMAC awards". Monash Business School.
  9. ↑ Liu, Maggie Wenjing; Zhang, Lijun; Keh, Hean Tat (January 18, 2019). "Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination". Journal of International Marketing. 27: 56–73. doi:10.1177/1069031X18822968 – via journals.sagepub.com. Unknown parameter |s2cid= ignored (help)
  10. ↑ "U.S. Consumers Love Attentive Brands. Other Countries? Not So Much".
  11. ↑ Keh, Hean Tat; Sun, Jin (June 3, 2018). "The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence". Journal of Service Research. doi:10.1177/1094670518779456 – via journals.sagepub.com. Unknown parameter |s2cid= ignored (help)
  12. ↑ Nalevanko, Cynthia; Editor, Senior; Publishing, SAGE (August 23, 2018). "The Differential Effects of Online Peer Review and Expert Review on Service Evaluations".
  13. ↑ Ding, Ying; Keh, Hean Tat (November 1, 2017). "Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level". Journal of the Academy of Marketing Science. 45 (6): 848–865. doi:10.1007/s11747-017-0527-8 – via Springer Link. Unknown parameter |s2cid= ignored (help)
  14. ↑ Sun, Jin; Keh, Hean Tat; Lee, Angela Y. (December 1, 2012). "The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty". Journal of Consumer Research. 39 (4): 831–847. doi:10.1086/665983. Unknown parameter |s2cid= ignored (help)
  15. ↑ "Controlling uncertainty: Why do consumers need to believe in certain service providers?". phys.org.
  16. ↑ Keh, Hean Tat; Pang, Jun (March 1, 2010). "Customer Reactions to Service Separation". Journal of Marketing. 74 (2): 55–70. doi:10.1509/jm.74.2.55 – via journals.sagepub.com. Unknown parameter |s2cid= ignored (help)
  17. ↑ "Services marketing". business.uq.edu.au. January 1, 2016.
  18. ↑ Keh, Hean Tat; Lee, Yih Hwai (January 1, 2006). "Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards". Journal of Retailing. 82 (2): 127–136. doi:10.1016/j.jretai.2006.02.004 – via ScienceDirect.
  19. ↑ Keh, Hean Tat; Chu, Singfat; Xu, Jiye (April 1, 2006). "Efficiency, effectiveness and productivity of marketing in services". European Journal of Operational Research. 170 (1): 265–276. doi:10.1016/j.ejor.2004.04.050 – via ScienceDirect.
  20. ↑ Yan, Li; Keh, Hean Tat; Chen, Jiemiao (August 10, 2020). "Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption". Journal of Consumer Research. 47 (6): 914–936. doi:10.1093/jcr/ucaa041.
  21. ↑ Yan, Li; Keh, Hean Tat; Wang, Xiaoyu (September 26, 2019). "Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief". Journal of Business Ethics. 169 (3): 499–516. doi:10.1007/s10551-019-04295-5. hdl:10453/143072 – via Springer Link.
  22. ↑ Sun, Jin; Keh, Hean Tat; Lee, Angela Y. (March 1, 2019). "Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level". International Journal of Research in Marketing. 36 (1): 151–168. doi:10.1016/j.ijresmar.2018.12.001 – via ScienceDirect.
  23. ↑ Pang, Jun; Keh, Hean Tat; Li, Xiuping; Maheswaran, Durairaj (January 1, 2017). ""Every coin has two sides": The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice". Journal of Consumer Psychology. 27 (2): 218–230. doi:10.1016/j.jcps.2016.10.001 – via Wiley Online Library.
  24. ↑ Palmeira, Mauricio; Spassova, Gerri; Keh, Hean Tat (September 1, 2015). "Other-serving bias in advice-taking: When advisors receive more credit than blame". Organizational Behavior and Human Decision Processes. 130: 13–25. doi:10.1016/j.obhdp.2015.06.001 – via ScienceDirect.
  25. ↑ Wang, Xia; Sun, Luping; Keh, Hean Tat (December 1, 2013). "Consumer responses to variety in product bundles: The moderating role of evaluation mode". International Journal of Research in Marketing. 30 (4): 335–342. doi:10.1016/j.ijresmar.2013.03.005 – via ScienceDirect.
  26. ↑ Wang, Wenbo; Keh, Hean Tat; Bolton, Lisa E. (June 1, 2010). "Lay Theories of Medicine and a Healthy Lifestyle". Journal of Consumer Research. 37 (1): 80–97. doi:10.1086/649772. Unknown parameter |s2cid= ignored (help)
  27. ↑ Bolton, Lisa E.; Keh, Hean Tat; Alba, Joseph W. (October 10, 2018). "How Do Price Fairness Perceptions Differ across Culture?". Journal of Marketing Research. 47 (3): 564–576. doi:10.1509/jmkr.47.3.564 – via journals.sagepub.com. Unknown parameter |s2cid= ignored (help)
  28. ↑ Liu, Lei; Zhang, Jin; Keh, Hean Tat (December 1, 2018). "Event-Marketing And Advertising Expenditures: The Differential Effects On Brand Value and Company Revenue". Journal of Advertising Research. 58 (4): 464–475. doi:10.2501/JAR-2017-043 – via www.journalofadvertisingresearch.com. Unknown parameter |s2cid= ignored (help)
  29. ↑ "Event marketing may boost young brands | WARC". origin.warc.com.
  30. ↑ Torelli, Carlos J.; Özsomer, Ayşegül; Carvalho, Sergio W.; Keh, Hean Tat; Maehle, Natalia (July 1, 2012). "Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?". Journal of Marketing. 76 (4): 92–108. doi:10.1509/jm.10.0400 – via journals.sagepub.com. Unknown parameter |s2cid= ignored (help)
  31. ↑ Eng, Li Li; Keh, Hean Tat (December 1, 2007). "The Effects of Advertising and Brand Value on Future Operating and Market Performance". Journal of Advertising. 36 (4): 91–100. doi:10.2753/JOA0091-3367360407 – via Taylor and Francis+NEJM. Unknown parameter |s2cid= ignored (help)
  32. ↑ Chu, Singfat; Keh, Hean Tat (December 1, 2006). "Brand value creation: Analysis of the Interbrand-Business Week brand value rankings". Marketing Letters. 17 (4): 323–331. doi:10.1007/s11002-006-9407-6 – via Springer Link. Unknown parameter |s2cid= ignored (help)
  33. ↑ Keh, Hean Tat; Wang, Di; Yan, Li (February 2, 2021). "Gimmicky or Effective? The Effects of Imaginative Displays on Customers' Purchase Behavior". Journal of Marketing. doi:10.1177/0022242921997359.
  34. ↑ Xie, Yi; Keh, Hean Tat (April 2, 2016). "Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises". Journal of Advertising. 45 (2): 211–226. doi:10.1080/00913367.2015.1134362 – via Taylor and Francis+NEJM. Unknown parameter |s2cid= ignored (help)
  35. ↑ Zhang, Jianjun; Keh, Hean Tat (March 1, 2010). "Interorganizational Exchanges in China: Organizational Forms and Governance Mechanisms". Management and Organization Review. 6 (1): 123–147. doi:10.1111/j.1740-8784.2009.00148.x – via Cambridge University Press. Unknown parameter |s2cid= ignored (help)
  36. ↑ Keh, Hean Tat; Xie, Yi (October 1, 2009). "Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment". Industrial Marketing Management. 38 (7): 732–742. doi:10.1016/j.indmarman.2008.02.005 – via ScienceDirect.
  37. ↑ Keh, Hean Tat; Nguyen, Thi Tuyet Mai; Ng, Hwei Ping (July 1, 2007). "The effects of entrepreneurial orientation and marketing information on the performance of SMEs". Journal of Business Venturing. 22 (4): 592–611. doi:10.1016/j.jbusvent.2006.05.003 – via ScienceDirect.
  38. ↑ Keh, Hean Tat; Foo, Maw Der; Lim, Boon Chong (December 4, 2017). "Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs". Entrepreneurship Theory and Practice. 27 (2): 125–148. doi:10.1111/1540-8520.00003 – via journals.sagepub.com. Unknown parameter |s2cid= ignored (help)

External links[edit]


Category:Living people Category:Marketing theorists Category:Monash University faculty Category:Year of birth missing (living people) Category:University of Washington alumni Category:Academic journal editors

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