Rory Sutherland
| Rory Sutherland | |
|---|---|
 Business of Software - Rory Sutherland.jpg | |
| Born | 1965 Usk, Monmouthshire, Wales |
| 🏳️ Nationality | British |
| 💼 Occupation | Advertising executive, copywriter, speaker, author |
Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive. He is the current Executive Creative Director of OgilvyOne.[1] He was vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice,[2] part of the Ogilvy & Mather group of companies. He wrote The Wiki Man.[3]
Career history[edit]
Sutherland read Classics at Christ's College, Cambridge, upon graduation he joined Ogilvy & Mather Direct in 1988 [4] as a planner before then becoming a copywriter working on the Microsoft account in its pre Windows days.[5] He was notoriously called the 'worst graduate trainee that Ogilvy & Mather had ever hired'.[6]
In 1995 he was made Head of Copy at OgilvyOne and then became Creative Director in 1997 before becoming Executive Creative Director in 2002.[7] In April 2009 Sutherland was elected President of the Institute of Practitioners in Advertising, making him the first creative and direct marketer to hold the post.[8] In 2012 he was awarded an honorary doctorate (D.Litt) by Brunel University London.[9] Sutherland became a Visiting Professor at the University for the Creative Arts in September 2016.[10]
Talks and speaking engagements[edit]
Rory Sutherland has delivered a number of well received and popular conference talks for organizations, including:
- Life lessons from an Ad Man [11] for TED talks
- Sweat the small stuff [12] for TED talks
- Perspective is everything [13] for TED talks
- The next revolution will be psychological not technological[14] for the Institute of Communication Agencies
The Wiki Man[edit]
Sutherland writes a fortnightly column for The Spectator, called "The Wiki Man", the article covers his thoughts on technology and the internet.[15] He has also authored a book entitled The Wiki Man, a collection of his blog posts, tweets, interviews and reference materials.
Personal life[edit]
Sutherland is married with twin daughters.[5]
References[edit]
- ↑ Rory Sutherland bio, edge.org; accessed 6 October 2015.
- ↑ Behavioural Sciences Practice sets up shop in Singapore, ogilvy.com, July 2014.
- ↑ Rory Sutherland biography, Creativebrief.com; accessed 6 October 2015.
- ↑ IDM background of Rory Sutherland
- ↑ 5.0 5.1 TED biography of Rory Sutherland, ted.com; accessed 6 October 2015.
- ↑ Creative Brief biography of Rory Sutherland, creativebrief.com; accessed 6 October 2015.
- ↑ Profile Archived 2015-04-02 at the Wayback Machine, ipa.co.uk; accessed 6 October 2015.
- ↑ IPA profile of Rory Sutherland Archived 2015-04-02 at the Wayback Machine
- ↑ Sutherland profile, wiredevent.co.uk; accessed 6 October 2015.
- ↑ http://www.uca.ac.uk/news/new-visiting-professors-/
- ↑ Rory Sutherland's 'Life lessons from an Ad Man TED talk
- ↑ Rory Sutherland's Sweat the small stuff TED talk
- ↑ Rory Sutherland's Perspective is everything TED talk
- ↑ Rory Sutherland's 'The Next Revolution Will Be Psychological Not Technological talk
- ↑ Rory Sutherland's Spectator Wiki Man Pages
External links[edit]
- Rory Sutherland on TwitterLua error in Module:WikidataCheck at line 23: attempt to index field 'wikibase' (a nil value).
- Wiki Man columns in The Spectator.
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