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Rory Sutherland

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Rory Sutherland
Business of Software - Rory Sutherland.jpg
Born1965
Usk, Monmouthshire, Wales
🏳️ NationalityBritish
💼 Occupation
Advertising executive, copywriter, speaker, author

Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive. He is the current Executive Creative Director of OgilvyOne.[1] He was vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice,[2] part of the Ogilvy & Mather group of companies. He wrote The Wiki Man.[3]

Career history[edit]

Sutherland read Classics at Christ's College, Cambridge, upon graduation he joined Ogilvy & Mather Direct in 1988 [4] as a planner before then becoming a copywriter working on the Microsoft account in its pre Windows days.[5] He was notoriously called the 'worst graduate trainee that Ogilvy & Mather had ever hired'.[6]

In 1995 he was made Head of Copy at OgilvyOne and then became Creative Director in 1997 before becoming Executive Creative Director in 2002.[7] In April 2009 Sutherland was elected President of the Institute of Practitioners in Advertising, making him the first creative and direct marketer to hold the post.[8] In 2012 he was awarded an honorary doctorate (D.Litt) by Brunel University London.[9] Sutherland became a Visiting Professor at the University for the Creative Arts in September 2016.[10]

Talks and speaking engagements[edit]

Rory Sutherland has delivered a number of well received and popular conference talks for organizations, including:

The Wiki Man[edit]

Sutherland writes a fortnightly column for The Spectator, called "The Wiki Man", the article covers his thoughts on technology and the internet.[15] He has also authored a book entitled The Wiki Man, a collection of his blog posts, tweets, interviews and reference materials.

Personal life[edit]

Sutherland is married with twin daughters.[5]

References[edit]

External links[edit]


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