HipGuide
HipGuide is a company, founded as a city guide in 1998 by former Accenture consultant, Syl Tang with an internet site and HipBites, an emailed magazine that reports on what’s new in the way of hotels, bars, restaurants, and shopping in its nine flagship cities. Additionally, the magazine spotlights other cities, such as Sydney or Shanghai, and also includes interviews with authors, special deals for readers etc. In April 2009, Nielsen NetRatings audited the readership which had grown to 562,300.[1]
The company received attention for being a new generation of media companies and drew early press in Newsweek, New York Magazine, leading to its inclusion in a book about the era, Digital Hustlers: Living Large and Falling Hard in Silicon Alley.[2] [3][4] [5].
The site became one of Yahoo’s and the BBC’s recommended guides read by more than a thousand media outlets, including the New York Times, Vogue, The Wall Street Journal, Harper’s Bazaar and the Financial Times which resulted in a celebrity following that included Sarah Jessica Parker and Jay Z.[6]
After the dot-com bubble burst, HipGuide was noted for continuing to operate as one of the only remaining companies of the dozen or so which had been featured in New York Magazine, raising the question of whether or not female entrepreneurs were more likely to be the economic downturn's casualty. [7] [8]
The company survived however and and became a case study in a McGraw-Hill Management DVD series, Introduction to Business, which has been used at American University, Purdue University, Clemson University, the University of Albany, the University of Nebraska amongst others.[9][10][11][12]
HipGuide currently supplies original editorial and commentary for a variety of media companies, such as CNN, Forbes, NBC, and the Associated Press detailing trends, new openings, consumption and behavioral economic predictions and other similar coverage. [13] [14] [15] [16][17] [18]
In particular, the company has had a relationship with the Financial Times since 2005 providing over 150 pieces of journalism on consumption.[19]
Tang is involved in consulting to companies and governments providing insights into likely external changes that affect their long term planning. Most notably, she created a plan to help the State of Michigan retain and attract trend-setters as part of their Cool Cities Initiative.
Founder[edit]
Syl Tang is a New York-based trend tracker and futurist, who in addition to HipGuide, writes for the Financial Times[1], She has also been a columnist and contributor to Vogue, Forbes, Star Magazine, AM New York, The New York Times and InStyle Magazine and appeared as herself in the TV series The House of Boateng, a show produced by Ben Silverman, who is behind The Office, Ugly Betty and The Tudors. In 2016, she won the WJA [2] Awards of Excellence Media Award for this body of work.[20]. Tang is the author of Disrobed [3] which focuses on the areas of sociology, economics, and social psychology, first published by Rowman & Littlefield in 2017.
External links[edit]
- Official website
- [4], Search results on FT.com for Tang's pieces - trend, style, watch and jewellery articles
References[edit]
This article "HipGuide" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ O'Donnell, Richard (2011-08-24). "Gorkana meets...Syl Tang". Gorkana, a Cision Company.
- ↑ Grigoriadis, Vanessa (2000-03-06). "Silicon Alley's New Elite". New York Magazine (2000-03-06).
- ↑ Sherman, Aliza (2000-10-09). "Meeting the Elite". Newsweek.
- ↑ Colligan, Victoria (July 27, 2004). "Syl Tang". Ladies Who Launch. Retrieved 12 September 2017.
- ↑ Hait, Casey; Weiss, Stephen (2003). Digital Hustlers: Living Large and Falling Hard in Silicon Alley. HarperCollins. ISBN 9780756760489. Search this book on
- ↑ Gonzales, Rudy (2013-09-03). "Interview: Syl Tang, founder of Hipguide.com". Sportswear International.
- ↑ Fan, Maureen (2000-12-04). "Silicon Valley borrows Manhattan's `Pink slip' parties for ex-dot-commers". Knight Ridder Tribune.
- ↑ Sherman, Aliza (2002-01-01). "Dotcom Damage". Entrepreneur Magazine.
- ↑ Introduction to Business. https://www.scribd.com/presentation/329447401/Sesi-02-Ch03-Entrepreneurs-Managers-and-Employees: Scribd. Search this book on
- ↑ Godsey. "Management 422". University of Nebraska.
- ↑ Fogelman, M. "Management 341". University at Albany.
- ↑ "Management 201". Clemson University.
- ↑ Pecknold, Joy (2016-01-05). "Where 7 Travel Pros Want to Go in 2016". Huffington Post.
- ↑ Gotham Gazette Staff (2004-12-17). "What Will the Big Stories Be in 2005". Gotham Gazette.
- ↑ Laneri, Raquel (2008-12-17). "Inside the World's Coolest Hotels". NBC News.
- ↑ Elliott, Christopher (2009-09-28). "Five Insider Strategies for Avoiding a Hotel Billing Error". CNN.
- ↑ Sherman, Lauren (2008-10-09). "How To Live the Good Life on Less". Forbes.
- ↑ D'INNOCENZIO, Anne (2006-03-27). "Companies leasing the lap of luxury". Associated Press; Houston Chronicle.
- ↑ "Articles by Tang, Financial Times".
- ↑ Davis, Ashley (2016-07-26). "WJA Awards for Excellence Winners". National Jeweler Magazine.
