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Hoichoi

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Hoichoi
hoichoi TV
Type of site
OTT video streaming platform
Available inBangla
Country of originIndia
Area servedWorldwide
OwnerVishnu Mohta, Shrikant Mohta, Mahendra Soni
ParentShree Venkatesh Films
Websitewww.hoichoi.tv
CommercialYes
RegistrationRequired
Launched20 September 2017; 7 years ago (20 September 2017)[1]

Hoichoi is an Indian Over-the-top media service that offers Bengali original movies and web series and Hindi-dubbed shows. hoichoi is owned by Shree Venkatesh Films.[2][3][4][5] It was launched in September 2017[6] and currently available in iOS, Android, Web, Fire TV, Roku, and Google TV. The platform currently contains over 600+ movies and 135+ original web series for its subscribed users.[7]

Technology Partner[edit]

The content management system of this streaming service is powered by Viewlift. SVF gave the mandate to viewlift back in 2016.[8] Hoichoi platform uses SVOD model to monetize its paid content.

Content[edit]

Hoichoi platform offers free as well as paid streaming of movies and web series. It mostly focuses Bengali language content but also has some Hindi-dubbed web series with English subtitle. To watch premium content, users have to subscribe to the premium plans and enjoy a wide range of non-fiction, socio-drama, comedy, and horror movies and web series.[9] The content is available across all countries.[10]

Hoichoi Studios[edit]

In 2023, Hoichoi launched its own film studios named hoichoi studios.[11][12] Shri Swapankumarer Badami Hyenar Kobole is the first film produced by hoichoi.tv's own film studios.[13]

References[edit]

  1. "Bengali digital content platform 'Hoichoi' launched". India.com. Retrieved 20 September 2017.
  2. "SVF launches Bengali digital content platform". BusinessLine. 2017-09-21. Retrieved 2024-02-05.
  3. "Ahead of Durga Puja, SVF unveils Bengali digital content platform 'Hoichoi' - The Economic Times". m.economictimes.com. Retrieved 2024-05-12.
  4. archive, From our online (2018-09-21). "Bengali video streaming platform Hoichoi eyes offline presence to expand business". The New Indian Express. Retrieved 2024-02-05.
  5. "Hoichoi's Soumya Mukherjee on marketing strategies and focus on originals". Financialexpress. 2024-03-26. Retrieved 2024-05-12.
  6. "SVF's Hoichoi app marks first birthday by announcing over 30 new web series, and a slew of films". www.indulgexpress.com. 19 September 2018. Retrieved 2024-02-05.
  7. "Hoichoi - About Us". Hoichoi. 12 May 2024.
  8. Bureau, P. C. Q. (2017-09-14). "Hoichoi is powered by International digital platform 'ViewLift'". PCQuest. Retrieved 2024-02-05.
  9. Jha, Lata (2023-09-30). "Bengali OTT hoichoi witnesses 40% jump in direct subscriptions". mint. Retrieved 2024-02-05.
  10. www.ETBrandEquity.com. "Hoichoi eyes presence in global markets - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-02-05.
  11. "Bengali OTT Hoichoi launches film studio, announces release of 24 new titles for 2024". Moneycontrol. 2023-09-29. Retrieved 2024-02-05.
  12. "Hoichoi ventures into a new format of storytelling with Hoichoi studios". www.telegraphindia.com. Retrieved 2024-02-05.
  13. Ramachandran, Naman (2023-05-16). "Hoichoi, Bengali-Language Streamer, Launches Studio With Adaptation of Cult Pulp Novels (EXCLUSIVE)". Variety. Retrieved 2024-02-05.


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