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Hoichoi

From EverybodyWiki Bios & Wiki

Hoichoi Technologies Pvt. Ltd.
(Hoichoi)
Logo for the Hoichoi
Logo used since 2025
Type of businessDivision
Type of site
OTT streaming platform
Available in
  • Bengali
  • Hindi
Headquarters18th Floor Acropolis, Rajdanga Main Road, Kolkata - 700107
Country of originIndia
Area servedWorldwide (Around 100 countries)
OwnerShree Venkatesh Films
Founder(s)Shrikant Mohta
Vishnu Mohta
Mahendra Soni
ChairpersonVishnu Mohta
Industry
Products
Services
  • Film production
  • Film distribution
  • Television production
  • Television distribution
Subsidiaries
  • Hoichoi Studios
  • Hoichoi TV+
Websitewww.hoichoi.tv
CommercialYes
RegistrationRequired
LaunchedSeptember 20, 2017; 8 years ago (2017-09-20)
Current statusActive

Hoichoi (Script error: The function "langx" does not exist.) is an Indian Bengali language subscription video on-demand over-the-top streaming television service owned by Shree Venkatesh Films.[1] The service primarily distributes films and television series produced or co-produced by Shree Venkatesh Films or Hoichoi itself, with the service also hosting content from other providers, content add-ons, video rental and purchasing services.[2]

Hoichoi was launched on 20 September 2017.[3] SVF appointed Rediffusion Y&R as the creative agency behind Hoichoi, which had been responsible for naming it as well as creating its brand visual identity and advertisement campaigns. Chaired by Vishnu Mohta, Hoichoi was co-founded by Mohta along Shrikant Mohta and Mahendra Soni.[4]

History

Vishnu Mohta, Shrikant Mohta and Mahendra Soni of Shree Venkatesh Films launched Hoichoi on 20 September 2017.[5] In May 2023, Hoichoi announced its movie production wing titled "Hoichoi Studios".[6][7] Shri Swapankumarer Badami Hyenar Kobole (2024) marked the first theatrical release of Hoichoi Studios.[8]

In March 2025, Hoichoi launched a new format titled "Hoichoi TV+" to bridge the gap between TV and OTT.[9] Hoichoi TV+ will follow a multi-episode format, where episodes will be released at regular intervals, but they will be available on demand.[10]

Content

Hoichoi is a Bengali language OTT platform and de-facto focusses on the production and distribution of content created in Bengali language.[11] It also dubs a large portion of its shows in Hindi. English subtitles are available in all of its original productions, including web series, short films, documentaries and movies.[12]

Subscription

Streaming facilities

Hoichoi has partnered with aggregation services like Amazon Prime Video and local telecom providers for providing bundle OTT services.[13] As of 2025, current partnerships include JioFiber, Airtel XStream, Alliance Broadband, Wishnet and Meghbela Broadband. JioFiber customers on Silver and above plans gets access to Hoichoi through their Jio Set-Top box. It can also be streamed on the JioTV+ app.[14] Besides, Hoichoi content can also be streamed on Amazon Prime Video against a subscription.[15]

Partnerships

Technological partnership

In October 2016, Hoichoi collaborated with US technological firm "Viewlift" to create the official website and app for Hoichoi.[16] "Viewlift" is the technological and distribution partner of Hoichoi worldwide. They overview and regulate the development of full service video infrastructure and support the distribution, consumption and monetization of the company.[17]

Developmental partnership

"Rediffusion Y&R" was appointed as the developmental firm behind Hoichoi. They coined the name of the platform. Rediffusion Y&R created the brand's visual identity and takes care of its visual campaigns.[18]

International ventures

Bangladesh

In 2019, Hoichoi got 1000 subscribers from digital subscriptions via international credit cards at an annual plan of ৳499. Hoichoi partnered with "Meena Bazaar" to sell offline subscription cards for Hoichoi Bangladesh. Three months and twelve months plan's subscription cards were made available at 17 outlets of Meena Bazaar in Bangladesh. Through similar partnerships with other companies, Hoichoi gathered 21,000 Bangladeshi subscribers in 2019.[19]

Hoichoi also signed an agreement with "Gadget & Gears" for the distribution of scratch cards in Bangladesh. For buying a smartphone from Gadget & Gears, the customers would receive free Hoichoi subscription cards offering 3 months to 1 year's subscription.[20]

Post 2020, Hoichoi partnered with multiple telecom companies and broadband providers in Bangladesh such as GrameenPhone, Link3, Robi and Banglalink. Despite the debit card, credit card and digital wallet facilities; scratch cards remain as the prevalent mode of payment for buying a subscription.[21]

Middle East

In an interview with Business Today, Hoichoi co-founder Vishnu Mohta said that in the Middle East, they are taking a career billing approach for the Bengali users to avail a Hoichoi subscription. They are trying this method of payment since a large number of the Bengali speaking audience in the Middle East are migrant workers from Bangladesh and don't have access to digital payments.[22]

South East Asia

In 2022, Hoichoi decided to expand its viewer base in South East Asia, particularly in Malaysia and Singapore. Hoichoi has partnered with local telecom and broadband service providers like "Sohoj" in Malaysia and is undergoing discussion with different telecom service providers, for a similar partnership in Singapore.[23]

Revenue and user base

In an interview in September 2020, Vishnu Mohta of Hoichoi claimed to have more than 13 million paid subscribers worldwide, with 40% of its subscribers from overseas.[24]

In an interview in 2022, Mohta claimed that 40% of their revenue comes from international customers.[25]

In 2023, Mohta claimed a 40% increase in direct subscription and an average engagement time per user at 59 minutes.[26]

Hoichoi Originals

Hoichoi Originals refers to content produced by Hoichoi or its affiliates.[27]

Films

Year Film Director Ref.
2018 Teen Cup Chaa Debaloy Bhattacharya, Mainak Bhaumik, Pathikrit Basu [28]
Laboratory Soumik Chattopadhyay [29]
2020 Tasher Ghawr Sudipto Roy [30]
Detective Joydeep Mukherjee [31]
2021 Tangra Blues Supriyo Sen [32]

Web series

Three seasons originals

Year Series Director No. of episodes Ref.
2017-2018-2021 Hello Soumik Chattopadhyay (All seasons)
  • Season 1 - 8
  • Season 2 - 8
  • Season 3 - 12
[33]
2017-2018-2019 Dupur Thakurpo
  • Season 1 - 10
  • Season 2 - 5
  • Season 3 - 5
[34]
2018-2019-2020 Charitraheen Debaloy Bhattacharya (All seasons)
  • Season 1 - 11
  • Season 2 - 9
  • Season 3 - 10
[35]
2018-2018-2020 Mismatch Soumik Chattopadhyay (All seasons)
  • Season 1 - 6
  • Season 2 - 5
  • Season 3 - 5
[36]
2019-2020-2020 Rahasya Romancha Series Abhirup Ghosh (All seasons)
  • Season 1 - 5
  • Season 2 - 6
  • Season 3 - 6
[37]

Two seasons originals

Year Series Director No. of episodes Ref.
2018-2021 Shei Je Holud Pakhi Season 1 - Anirban Mallik
Season 2 - Joydeep Mukherjee
  • Season 1 - 7
  • Season 2 - 8
[38]
2019-2021 Paap Season 1 - Anupam Hari
Season 2 - Joydeep Mukherjee
  • Season 1 - 5
  • Season 2 - 5
[39]
2019-2022 Montu Pilot Debaloy Bhattacharya (Both seasons)
  • Season 1 - 9
  • Season 2 - 10
[40]
2021-2021 Mohomaya Kamaleshwar Mukherjee (Both seasons)
  • Season 1 - 5
  • Season 2 - 5
[41]
2021-2023 Indu Season 1 - Sayantan Ghosal
Season 2 - Abhimanyu Mukherjee
  • Season 1 - 8
  • Season 2 - 8
[42]
2022-2023 Bodhon Aditi Roy (Both seasons)
  • Season 1 - 8
  • Season 2 - 6
[43]
Sampurna Sayantan Ghosal (Both seasons)
  • Season 1 - 6
  • Season 2 - 6
[44]
Gora Season 1 - Sayantan Ghosal
Season 2 - Joydeep Mukherjee
  • Season 1 - 8
  • Season 2 - 8
[45]
2022-2024 Feludar Goyendagiri Srijit Mukherjee (Both seasons)
  • Season 1 - 6
  • Season 2 - 6
[46]
2023-2024 Gobhir Joler Maach Suman Das (Both seasons)
  • Season 1 - 8
  • Season 2 - 8
[47]
Rajneeti Sourav Chakraborty (Both seasons)
  • Season 1 - 7
  • Season 2 - 7
[48]
2024-2025 Lojja Aditi Roy (Both seasons)
  • Season 1 - 6
  • Season 2 - 6
[49]
2024-2025 Advocate Achinta Aich Joydeep Mukherjee (Both seasons)
  • Season 1 - 7
  • Season 2 - 7
[50]

One season originals

Year Series Director No. of episodes Ref.
2018 Dhanbad Blues Sourav Chakraborty 9 [51]
2019 Taranath Tantrik Q 10 [52]
Manbhanjan Abhijit Chowdhury 2 [53]
Astey Ladies Abhijit Chowdhury 9 [54]
2020 Pabitra Puppies Debaloy Bhattacharya 5 [55]
2021 Mouchaak Sayantan Ghosal 7 [56]
Boyfriends & Girlfriends Suvankar Paul 5 [57]
Subharambha Abhijit Chowdhury 6 [58]
Mandaar Anirban Bhattacharya 5 [59]
Turu Love Abhijit Chowdhury 8 [60]
Murder in the Hills Anjan Dutt 8 [61]
2022 Uttoron Joydeep Mukherjee 7 [62]
Murder By The Sea Anjan Dutt 8 [63]
Rawkto Bilaap Monideep Saha 5 [64]
Hostel Days Satyaki Kundu, Souvik Mondal 6 [65]
Tiktiki Dhrubo Banerjee 6 [66]
Hello! Remember Me? Abhimanyu Mukherjee 8 [67]
2023 Homestay Murders Sayantan Ghosal 6 [68]
Mr. Kolketa Surajit Chatterjee 8 [69]
Kumudini Bhavan Arkadeep Mallika Nath 6 [70]
Indubala Bhaater Hotel Debaloy Bhattacharya 8 [71]
Durgo Rawhoshyo Srijit Mukherjee 6 [72]
Antormahal Abhrajit Sen 6 [73]
2024 Boka Bakshote Bondi Debaloy Bhattacharya 6 [74]
Chemistry Mashi Sourav Chakraborty 6 [75]
Jaha Bolibo Shotto Bolibo Chandrasish Ray 6 [76]
Bijoya Sayantan Ghosal 7 [77]
Parineeta Aditi Roy 6 [78]
Talmar Romeo Juliet Arpan Garai 5 [79]
Kolonko Abhimanyu Mukherjee 8 [80]
Nikosh Chhaya Parambrata Chattopadhyay 6 [81]
Kaalratri Ayan Chakraborty 6 [82]
2025 Bishohori Srijit Roy 6 [83]
Dainee Nirjhar Mitra 6 [84]
Bhog Parambrata Chattopadhyay 6 [85]
Batashey Gungun Arijeet Toton Chakrabarty 7 [86]
Birangana Nirjhar Mitra 7 [87]

Hoichoi Originals Bangladesh

Year Title Director(s) Cast Note
2019 Dhaka Metro Abdullah Al Mamun Neville Ferdous Hasan, Aupee Karim Anthology drama
2020 Ekattor Tanim Noor Mostafizur Noor Imran, Nusrat Imrose Tisha Set during 1971 Liberation War
Taqdeer Syed Ahmed Shawki Chanchal Chowdhury Crime thriller
2021 Mohanagar Ashfaque Nipun Mosharraf Karim Crime drama, single-night story
Boli Shankha Dasgupta Chanchal Chowdhury, Shohel Mondol Crime thriller
2022 Dour Raihan Rafi Mosharraf Karim Thriller
Karagar Syed Ahmed Shawki Chanchal Chowdhury Mystery-thriller set in a prison
Kaiser Tanim Noor Afran Nisho Detective Thriller
2023 Sabrina Ashfaque Nipun Mehazabien Chowdhury, Nazia Haque Orsha Psychological crime drama
Bodh Amitabh Reza Chowdhury Afzal Hossain Crime, drama
2024 Buker Moddhye Agun Taneem Rahman Angshu Ziaul Faruq Apurba, Yash Rohan Thriller around Salman Shah mystery
2025 Jimmi Asfaque Nipun Jaya Ahsan, Iresh Zaker Suspense drama

References

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External links


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