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Hoodie Analytics

From EverybodyWiki Bios & Wiki


  • Comment: In addition to the above, profiles (Inc), Forbes contributors (WP:FORBESCON) and Bezinga are not reliable sources so should not be used. S0091 (talk) 15:38, 18 October 2026 (UTC)


Hoodie Analytics
Private
ISIN🆔
IndustryCannabis industry, data analytics, market research
Founded 📆2020[1]
Founder 👔
Headquarters 🏙️,
Chicago, Illinois
,
United States
Area served 🗺️
United States, Canada
Key people
Wes Shepherd (chairman and CEO)[2]
Kris Walker (president)[3]
Products 📟 Market intelligence, dispensary analytics, sales enablement and CRM software
Members
Number of employees
11–50 (2026)[1]
🌐 Websitehoodieanalytics.com
📇 Address
📞 telephone

Hoodie Analytics is an American cannabis data and technology company based in Chicago, Illinois. The company collects and models retail data from licensed cannabis dispensaries in the United States and Canada, and sells market intelligence, sales and dispensary analytics software to cannabis brands, retailers, distributors and investors.[2][4] Its data covers product pricing, promotions, stocking, distribution and share of shelf, and is drawn from dispensary menus and from point-of-sale (POS), ERP and seed-to-sale system integrations.[2][5]

The company's data powers a shopping platform on the High Times website launched in 2025 and the magazine's Trans-High Market Quotations price index,[6][7] and it was ranked on the 2026 Inc. 5000 list of fast-growing private companies in the United States.[1]

History

Founding and seed funding (2020–2022)

Hoodie Analytics was founded in 2020 and is based in Chicago.[1] Its chairman and chief executive, Wes Shepherd, previously founded Channel IQ, an e-commerce pricing and product content analytics firm that was sold to Numerator in 2016.[8] At launch, the company said its executive team included former employees of the consumer data firms IRI, Nielsen, NPD and Numerator.[9]

In April 2022, Hoodie Analytics announced the close of its first funding round, for an undisclosed amount. Investors included Greenlight Ventures, Satori Investment Partners, Entourage Effect Capital and individual investors including the actor Jim Belushi. The round was the first investment made by the Arcview Seed Fund, a vehicle of the cannabis investment and research firm The Arcview Group.[2][10] Belushi, whose cannabis farm used Hoodie's data, joined the company's strategic advisory board alongside Lorne Gertner and Gregg Steinberg.[2][10] Green Market Report noted at the time that competing cannabis data firms such as BDSA had raised more substantial outside funding.[10]

At the time of the round, the company said it tracked about 3.5 million unique product offers daily across more than 8,000 dispensaries in the United States and Canada, and offered market data the day after it was collected, which it described as a first for the cannabis industry.[2]

Partnerships and platform expansion (2022–2023)

In August 2022, the cannabis brand company Bhang announced that it would use Hoodie Analytics for retail sales insights.[11] In September 2022, Hoodie Analytics and The Arcview Group announced a partnership under which Hoodie became Arcview's exclusive retail data provider and would supply data for Arcview's publications, events, consulting engagements and research.[12][13] By then the company reported tracking more than 4 million daily offers in over 8,500 dispensaries.[12] It also operated a consumer-facing product search site, Ask Hoodie.[13]

In September 2023, the company launched an updated platform that added dispensary analytics, product velocity metrics, store-level segmentation by demographic and other attributes, and integration with wholesale systems. Cannabis companies 1906 and Good Day Farm were named as clients at the launch.[14]

Series A funding (2024)

In June 2024, Hoodie Analytics closed a $5 million Series A round led by Measure 8 Partners, a firm founded by Boris Jordan, with participation from Entourage Effect Capital and Satori Investors. Earlier backers in the round included Greenlight Investors and OlsonUbben, an investment vehicle led by Tony Olson, the founder of the consumer packaged goods data company SPINS; a further $1 million was left open for follow-on investment.[4][15] In connection with the round, David Navama, a co-founder of Vitamin Capital and former president of SPINS, and Timur Sultanov of Measure 8 Partners joined the company's board of directors, while Andy Sturner of Entourage Effect Capital and John Campbell of Satori Investors joined as board observers.[16]

Media partnerships, e-commerce and recognition (2025–2026)

In April 2025, the cannabis publication Fat Nugs Magazine announced a partnership to use Hoodie's data in business coverage.[17]

In late 2025, Hoodie Analytics and High Times, which had been acquired earlier that year by investors including Matt Stang and Josh Kesselman, launched a shopping and product discovery platform on the magazine's website. Built on Hoodie's data, it lets readers find legal products from articles and place orders for pickup at licensed retailers in their area, with sales completed in person to comply with state rules; at launch the platform supported retailers using the Dutchie and Blaze e-commerce systems, and High Times editors also gained access to Hoodie's analytics for market coverage.[18] MJBizDaily reported that the ability to order a product from a link in an article appeared to be a first for the industry, and that Hoodie tracked more than 10,000 licensed retailers and 9 million product SKUs for the platform. Retailers could join a free Hoodie program, Hoodie Connect, for additional listing exposure and order referrals.[6] Industry consultants quoted by MJBizDaily described the service as a step toward a mainstream online shopping experience, while the president of a premium edibles brand cautioned that e-commerce listings place premium products in direct price comparison with cheaper ones and bypass recommendations from dispensary staff.[6]

In September 2026, High Times relaunched its Trans-High Market Quotations, a cannabis price column the magazine had published since its first issue in 1974, as an interactive online index of state-by-state prices. The index is built on point-of-sale data from Hoodie Analytics, which High Times described as covering about 12,000 licensed dispensaries backed by more than 4,000 direct POS integrations; the magazine disclosed that the arrangement is an editorial partnership in which no money changed hands and Hoodie has no say over its coverage.[7] A High Times analysis based on the data reported that the national average price of an eighth of an ounce of cannabis flower was $22.72 in August 2026, and that 24 of 34 states with comparable data had cut prices over the prior year.[19]

In August 2026, Hoodie Analytics was ranked No. 3,258 on the Inc. 5000, with three-year revenue growth of 91 percent, in the list's artificial intelligence and data category.[1]

Products and services

Hoodie Analytics sells a set of subscription software products built on its retail dataset:[5]

  • Market Intelligence estimates retail sales velocity, weighted ACV distribution and competitor market share at the store level across U.S. state cannabis markets and several Canadian provinces.[5]
  • Dispensary Analytics compares shelf composition and product presence across competing dispensaries.[20]
  • Sales Enablement and a field-sales CRM track out-of-stocks, assortment gaps and in-market performance for brand sales teams, and support visit logging and route planning.[5][21]
  • Retail Site Selection models potential dispensary locations, including estimated sales and nearby competition.[5]
  • Hoodie Connect is a free retailer program offering listing exposure and order referrals through partner platforms such as High Times.[6]
  • Where-to-Buy and Brand Catalog tools provide product locators for consumers and a central product information catalog for brands.[5]
  • A National Hemp Beverage Tracker covers sales of hemp-derived beverages in liquor, wine and specialty stores.[22]
  • Hoodie MCP provides access to the company's data through the Model Context Protocol, allowing AI assistants to query it directly.[23]

The platform integrates with cannabis point-of-sale and retail software providers including Flowhub and Dutchie, which list Hoodie Analytics as an analytics and wholesale integration partner.[24][25]

Data sources and media use

Hoodie Analytics combines several types of data. It monitors live online menus at dispensaries in the United States and Canada and uses automated and human review to standardize product listings; it receives contributed transaction data through direct integrations with retail POS systems; and it uses wholesale data from ERP and seed-to-sale software partners, along with anonymized mobile location data around retail stores and demographic data about store trade areas.[5][7] In 2022, Forbes described the company's approach as attempting to track every product in every dispensary daily, a goal it attributed to the historically fragmented state of cannabis market data under differing state regulations.[2]

Publicly traded multi-state cannabis operators use Hoodie's data in investor reporting. Curaleaf cited Hoodie Analytics as the source for its national market share ranking in its 2025 annual results filed with the U.S. Securities and Exchange Commission,[26] Cresco Labs cited it in its third-quarter 2025 results,[27] and Verano Holdings attributes the market share and brand performance data in its earnings calls to Hoodie.[28]

The company and its executives are also cited as sources in coverage of state cannabis markets. In a September 2026 article on the contraction of Oklahoma's medical cannabis industry, The Oklahoman described Hoodie Analytics as a Chicago firm that tracks the cannabis industry nationwide and quoted Shepherd's view that most of the state's surplus production was being diverted to the illegal market rather than sold in licensed stores. The same article used Hoodie's sales estimates to rank individual Oklahoma dispensaries by annual sales.[29]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 "Hoodie Analytics". Inc. Inc. 5000 2026. Retrieved October 17, 2026.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 Bryant, Jacqueline (April 5, 2022). "Introducing Hoodie Analytics: A Cannabis Tech Firm Offering Next-Day Market Insights". Forbes. Retrieved October 17, 2026.
  3. ↑ "Hoodie Delivers Cannabis Industry's First Next-Day Market Insights, Closes Inaugural Funding" (Press release). Hoodie Analytics. April 5, 2022. Retrieved October 17, 2026 – via mg Magazine.
  4. ↑ 4.0 4.1 "Exclusive: Cannabis Data Firm Hoodie Analytics Secures $5M Funding With Large Institutional Backers". Benzinga. June 27, 2024. Retrieved October 17, 2026.
  5. ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 "Cannabis Market Intelligence Software". Hoodie Analytics. Retrieved October 17, 2026.
  6. ↑ 6.0 6.1 6.2 6.3 Jackson, Margaret (December 17, 2025). "Cannabis e-commerce option is bringing industry closer to normal". MJBizDaily. Retrieved October 17, 2026.
  7. ↑ 7.0 7.1 7.2 "Are You Overpaying for Weed? High Times Brought Back Its 1974 Price Tracker to Tell You". High Times. September 2026. Retrieved October 17, 2026.
  8. ↑ "Executive Spotlight: Wes Shepherd". Green Market Report. April 8, 2022. Archived from the original on December 11, 2023. Retrieved October 17, 2026. Unknown parameter |url-status= ignored (help)
  9. ↑ "Hoodie Delivers Cannabis Industry's First Next-Day Market Insights, Closes Inaugural Funding". Highly Capitalized. April 11, 2022. Retrieved October 17, 2026.
  10. ↑ 10.0 10.1 10.2 "Hoodie Analytics Closes First Round of Fundraising". Green Market Report. April 5, 2022. Archived from the original on June 9, 2023. Retrieved October 17, 2026. Unknown parameter |url-status= ignored (help)
  11. ↑ "Bhang Partners with Hoodie Analytics" (Press release). Bhang Inc. via Newsfile. August 31, 2022. Retrieved October 17, 2026.
  12. ↑ 12.0 12.1 "Hoodie Analytics, Arcview Set Retail Cannabis Data Partnership". Cannabis Equipment News. September 2022. Retrieved October 17, 2026.
  13. ↑ 13.0 13.1 "Hoodie Analytics and The Arcview Group Announce Strategic Partnership" (Press release). Business Wire. September 8, 2022. Retrieved October 17, 2026.
  14. ↑ "Hoodie Analytics Unveils New Market Intelligence and Product Data Management Platform" (Press release). PR Newswire. September 25, 2023. Retrieved October 17, 2026.
  15. ↑ "Hoodie Raises $5M for its Cannabis Market Intelligence Platform". Cannabis Equipment News. June 2024. Retrieved October 17, 2026.
  16. ↑ "Series A Round Gives $5m Hug for Hoodie". Daily Research News Online. June 28, 2024. Retrieved October 17, 2026.
  17. ↑ "Fat Nugs Magazine Partners with Hoodie Analytics to Deliver Business and Mediation Insights in the Cannabis Industry" (Press release). Fat Nugs Magazine. April 15, 2025. Retrieved October 17, 2026.
  18. ↑ "High Times, Hoodie Analytics Launch Cannabis Shopping and Discovery Platform". Cannabis Equipment News. December 5, 2025. Retrieved October 17, 2026.
  19. ↑ "An Eighth of Weed Costs $15 in Washington and $52 in Kentucky. The Reason Isn't What You Think". High Times. September 2026. Retrieved October 17, 2026.
  20. ↑ "Dispensary Analytics". Hoodie Analytics. Retrieved October 17, 2026.
  21. ↑ "Hoodie CRM". Hoodie Analytics. Retrieved October 17, 2026.
  22. ↑ "National Hemp Beverage Tracker". Hoodie Analytics. Retrieved October 17, 2026.
  23. ↑ "Hoodie MCP". Hoodie Analytics. Retrieved October 17, 2026.
  24. ↑ "Partner with Hoodie Analytics and Flowhub". Flowhub. Retrieved October 17, 2026.
  25. ↑ "Dutchie Cannabis Integrations & Partners". Dutchie. Retrieved October 17, 2026.
  26. ↑ "Curaleaf Reports Fourth Quarter and Full Year 2025 Results (Exhibit 99.7, Form 40-F)". U.S. Securities and Exchange Commission. 2026. Retrieved October 17, 2026.
  27. ↑ "Cresco Labs Reports $165M in Q3 Revenue; Net Loss of $22M". Cannabis Business Times. November 5, 2025. Retrieved October 17, 2026.
  28. ↑ "Verano Holdings Corp. Q2 2026 Earnings Call Transcript". Verano Holdings. August 5, 2026. Retrieved October 17, 2026.
  29. ↑ Fenwick, Ben (September 13, 2026). "Oklahoma's medical marijuana industry is in freefall. What happened?". The Oklahoman. Retrieved October 17, 2026.


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