Hydra Group
| File:Hydra Network Logo orange.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Internet marketing Online advertising Affiliate marketing |
| Fate | Acquired by Adknowledge[1] |
| Founded 📆 | Beverly Hills, California (2003) |
| Founder 👔 | |
| Defunct | June 10, 2010[1] |
| Headquarters 🏙️ | Beverly Hills, California |
Area served 🗺️ | |
| Products 📟 | Advertising network Affiliate network Banner advertising Search engine marketing E-mail marketing |
| Members | |
Number of employees | |
| 📇 Address | |
| 📞 telephone | |
Hydra Group is an online advertising network operated by Hydra Group LLC. It specializes in "cost per action" or "cost-per-acquisition" (CPA) pricing models.
The network distributes targeted campaigns on behalf of advertisers through its affiliate network of website, paid search, incentive, lead generation, subscriber email, and co-registration publishers. Advertisers are charged on a per-result basis for verified sales, new member signups, qualified leads or other defined transaction.
As of August 2007, Hydra Group had 20 million visits to advertisers’ sites and more than 2 million transacting customers each month.[2] Advertisers served include major direct marketers, ecommerce and shopping web sites and Fortune 500 brands.
History[edit]
- The business was started in 2003 and is based in Beverly Hills, California.
- The Hydra name first appeared as "Hydra Media Group" was used to cover all business units.
- Performance ad network launched in October 2003, originally under the name "LynxTrack".
- Performance ad network renamed "Hydra Network" in October 2004.
- Hydra AdControl suite of compliance tools introduced July 2007.[3]
- Hydra LLC (then HydraMedia LLC) was named 10th in Inc. magazine's 2007 "The Fastest Growing Private Companies in America" [4]
- Hydra LLC launched its CPA network, called "Hydra Elite", in 2008.[5]
- In 2010, the company terminated approximately 15 000 lower-volume marketing partners, reducing its active base to less than 2,000.[6]
- The company was acquired by Adknowledge on June 16, 2010, for an undisclosed amount.[1]
Services[edit]
The company offers online publishers in its network the ability to choose and run CPA campaigns, conversion tracking, and payment of advertiser payouts earned. It also offers advertisers a turnkey system for delivering an online advertising message, with costs based on measured results.[7]
Awards and recognition[edit]
- Inc. 500 Fastest Growing Privately Held Companies list (2007, 2008)[8][9]
- Top 10 Fastest Growing Companies in Los Angeles two years in a row (2007, 2008)[10]
- Number 31 on Deloitte's 2008 Technology Fast 500[11]
- 2009 Internet Advertising Competition Award For Outstanding Achievement in Internet Advertising[12]
- Technology Council of Southern California's 2009 Internet/New Media Company of the Year[13]
See also[edit]
- Affiliate marketing
- Affiliate programs directories
- Affiliate networks
- Advertising network
- Online advertising
References[edit]
- ↑ 1.0 1.1 1.2 McKeefery, Kevin (June 21, 2010). "Adknowledge acquires affiliate network Hydra Group". DMNews. Retrieved August 11, 2018.
- ↑ Hydra Network Signs Three Top-Tier Advertisers, retrieved July 2, 2008
- ↑ "Hydra Network sets new compliance standard to minimize risk for advertisers running CPA-priced campaigns". Emediawire. 2007-06-28. Archived from the original on 2007-09-26. Retrieved 2007-08-22.
- ↑ "The 2007 Inc. 5000".
- ↑ Hydra Launches Elite Network Within a Network Bringing Full Transparency to CPA, retrieved July 2, 2008
- ↑ Hydra. "Hydra Sets New Quality Standard in CPA Market by Refining Publisher and Advertiser Base". www.prnewswire.com.
- ↑ Lee, Kevin (2006-11-03). "The CMO's Guide to CPA, CPC, and CPM". ClickZ. Retrieved 2007-08-22.
- ↑ http://www.inc.com/inc5000/2007/company-profile.html?id=200700100
- ↑ http://www.inc.com/inc5000/2008/company-profile.html?id=200802110
- ↑ "Hydra Wins Top Honors in Los Angeles Business Journal's 100 Fastest Growing Private Companies for Second Year in Row". Business Wire. 2008-11-17.
- ↑ http://www.deloitte.com/dtt/cda/doc/content/us_tmt_2008TechnologyFast500Winners.pdf[permanent dead link]
- ↑ "Hydra Wins 2009 Best Financial Services Ads The Client Did Not Pick Internet Advertising Award for The Exclusive Visa Black Card". www.iacaward.org.
- ↑ "Technology Council of Southern California > Home". www.siia.net.
External links[edit]
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