HIRO Media
| Logo for HIRO Media | |
| Private | |
| ISIN | 🆔 |
| Industry | Video ad serving, Digital Video |
| Founded 📆 | August 2005 |
| Founder 👔 | |
| Headquarters 🏙️ | Tel Aviv, Israel |
Area served 🗺️ | |
Key people | Ariel Napchi, Founder and Chief Executive Officer |
| Members | |
Number of employees | |
| 🌐 Website | http://www.hiro-media.com |
| 📇 Address | |
| 📞 telephone | |
HIRO Media ("HIRO") is an online video content supply-side platform (SSP) that provides a range of video distribution and monetization solutions and technologies. HIRO is known for presenting the concept of Digital Casual Viewership.[1]
Through HIRO’s video-distribution and monetization platform and network of over 150,000 sites, the company streamlines and optimizes video syndication by serving more than 4 billion video-ads per month.
HIRO specializes in helping content owners jettison the old TV broadcast model for a more effective and profitable online content syndication model, as well as helping clients transition from B2B to B2C markets.
History[edit]
In 2005, HIRO launched the world’s first free ad supported video download service with Jetix Israel. In, 2006, HIRO Media created the download technology for NBCU's dotcomedy.com.[2]
In 2007, HIRO Media and Reshet TV launched with HIRO media a download service, which became the first free ad supported download service from a broadcaster.[3]
In March 2008, HIRO launched a catch up TV service with ninemsn and Yahoo! in Australia[4] and rambler in Russia.[5]
In 2010, the company began to focus on the video streaming environment and, in 2011, introduced the Casual Viewership model. HIRO launched the model with Swiss-based viewster,[6] the leading global digital VOD provider, followed by launches with content from Ginx TV channel, Mark Burnett,[7] Dori Media Group, Fashion One Channel and others.
According to Deloitte research, HIRO is one of the fastest growing companies in EMEA, with a 22219% growth in revenues from 2009 to 2013, and a growth to 4 billion ad serves a month during 2014.[8]
Technology and Data[edit]
HIRO's technology optimizes deliverability and performance in all areas of the online video-advertising and syndication spectrum. The company’s core focus is providing solutions for content owners to manage their video-ad sales, inventory, and analytics, while ensuring multiplatform delivery and transparency.[9] HIRO’s technology enables the seamless distribution of video content to a high number of sites and serves as the infrastructure for the casual viewership concept.[10]
Industry Leadership[edit]
Standards and Compliance[edit]
In 2014, HIRO partnered with MRC-accredited Integral Ad Science (“IAS”), to create and provide one of the first solutions of integrated certified brand-safety and viewability-measurement video monetization platform. This partnership makes HIRO one of the first companies to comply with the Viewable Impression Measurement Guidelines proposed by the Media Rating Council (MRC).[9]
The Viewable Impression Measurement Guidelines are a cross-industry initiative and part of the Making Measurement Make Sense (3MS) mission, which was founded by the American Association of Advertising Agencies (4As), the Association of National Advertisers (ANA), the Interactive Advertising Bureau (IAB), and the Media Rating Council (MRC).[9][11]
Deloitte Technology Fast 500 (EMEA, 2014)[edit]
HIRO Media was ranked the 7th fastest growing technology company in the Deloitte Technology Fast 500 EMEA 2014 (Deloitte Fast 500), a ranking of the 500 fastest growing technology companies in EMEA. Rankings are based on percentage revenue growth over five years, during which time HIRO grew 22219%. The company's growth is attributed to the strengths of its casual viewership, or “Daytime of the Internet” platform, and ability to provide content-syndication-monetization solutions that are simple, effective and comprehensive.[12]
Technology Fast 50 (Israel, 2014)[edit]
HIRO Media was named the 4th fastest growing technology company in Israel, based on percentage revenue growth over a five-year period. The Deloitte Brightman Almagor Zohar Technology Fast 50 Program recognizes and honors the 50 fastest growing public and private technology companies in Israel, on an annual basis.[8]
Casual Viewership[edit]
Casual Viewership, or the “Daytime of the Internet,” is a new segment of online video that follows the known traits of daytime TV, or that is outside primetime. This segment is not named for the time of day, however it is named for the mental status of the viewer. Similar to Daytime Television, viewers do not intentionally seek out the content their viewing, however they encounter the content while browsing the internet. Furthermore, the content within this segment is not necessarily the newest content, however it is content that is well known to viewers. As a result, viewers are more likely to remain engaged when viewing content within this segment of video, allowing advertisers to more effectively engage with viewers.
External links[edit]
References[edit]
- ↑ "IAB Mixx Conference 2014". IAB Mixx. Interactive Advertising Bureau. Retrieved September 29, 2014.
- ↑ "WSJ: NBC Unit To Enable Ad-Supported Downloads For P2P Networks". The Wall Street Journal. 2007-08-10.
- ↑ Jaafar, Ali (2007-10-19). "Variety: Israeli TV programs available online".
- ↑ "Sydney Morning Herald: TV takes the online challenge". The Sydney Morning Herald. 2008-04-17.[dead link]
- ↑ Andrews, Robert. "Rambler Launching TV/Movie Downloads Site, A 'Russian Hulu'". Washington Post. The Washington Post. Retrieved September 2, 2014.
- ↑ Winslow, George. "Viewster Selects HIRO Media". Broadcasting & Cable. News Bay Media. Retrieved September 30, 2014.
- ↑ "Electric Sheep Partners With Mark Burnett and Launches a New Millennial-Focused Website: TheUpperCut.TV". PR Newswire. UBM plc. Retrieved August 4, 2014.
- ↑ 8.0 8.1 "Technology Fast 50 - Israel" (PDF). Deloitte. Deloitte. Retrieved November 1, 2014.
- ↑ 9.0 9.1 9.2 "HIRO Media Incorporates Integral Ad Science Ad Viewability and Brand Safety Solutions on its Platform". WN.com. Retrieved June 6, 2014.
- ↑ Napchi, Oded. "Video Content's Evolution". Media Post.
- ↑ "Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement". IAB. Interactive Advertising Bureau. Retrieved June 13, 2011.
- ↑ "Technology Fast 500™ Europe, Middle East & Africa (EMEA): The 2014 Winners". Deloitte. Deloitte Touche Tohmatsu Limited (DTTL). Retrieved 5 December 2014.
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