iCrossing
| ISIN | 🆔 |
|---|---|
| Industry | Digital Marketing |
| Founded 📆 | Scottsdale, AZ 1998 |
| Founder 👔 | Jeffrey Herzog |
Number of locations | United States, United Kingdom, Spain, Germany, Argentina, Peru, Mexico, Chile, South Korea |
Area served 🗺️ | |
| Services | Digital Marketing Agency |
| Members | |
Number of employees | |
| 🌐 Website | [Lua error in Module:WikidataIB at line 665: attempt to index field 'wikibase' (a nil value). ] |
| 📇 Address | |
| 📞 telephone | |
iCrossing, is a digital marketing agency owned by Hearst Corporation. The agency has 900 employees across 17 offices worldwide, with U.S. offices in New York, Chicago, San Francisco, Los Angeles, Scottsdale, Dallas and Reston.[1] iCrossing provides a variety of digital marketing services including strategy, research and analytics as well as web design and development, social media, search engine marketing, and media planning and buying.[2]
History[edit]
Founded in 1998, iCrossing began as a search engine marketing company based out of Scottsdale, Arizona.[3] Founder Jeffrey Herzog believed that “search will change the advertising landscape.” His goal was to connect consumers with brands and quantify the results.
iCrossing grew to 60 employees by 2001, and launched its first proprietary analytics tool, Interest2Action. In 2004, additional offices were established in New York City and San Francisco, which brought the company to over 100 employees.
By 2006, iCrossing entered into the mobile search field and acquired NewGate Internet.[4] Three new offices were opened in Chicago, Atlanta and Dallas, and Don Scales, who joined as COO, was promoted to President.[5] Between 2007 and 2008, iCrossing expanded its offering and geographic reach through a number of acquisitions, including: U.K. search marketing firm Spannerworks,[6] German Interactive marketing agency 3GNet, and Salt Lake City-based Sharp Analytics. In 2008, iCrossing founder and CEO Jeffrey Herzog took a board position and Don Scales took the role of CEO.[7] By this time, the company had grown to over 550 employees with more than 40 Fortune 500 clients.
In 2010, iCrossing was acquired by Hearst Corporation.[8] After the acquisition, iCrossing launched Live Media Studio, a unit dedicated to creating and distributing social content in real-time.[9] Shortly after, Patrick Stern was named Chief Creative Officer of iCrossing.[10] The next two years brought about two major acquisitions for iCrossing: Wallaby Group[11] and Red Aril. With the acquisition of Wallaby Group, iCrossing opened new offices in Argentina, Chili, Peru, Mexico and Spain. The acquisition of Red Aril provided iCrossing with a data management platform (DMP) as well as a trading desk (DSP).[12] In 2013, Don Scales left iCrossing and Brian Powley transitioned from President, North America to his new role as Global President.[13]
On March 2, 2015, Nick Brien was named CEO of iCrossing and president of Hearst Magazines Marketing Services.[14] This change maximizes iCrossing’s relationship with Hearst by allowing them to leverage the vast content, audience and data assets of Hearst Corporation in their marketing campaigns.
References[edit]
- ↑ Adweek "iCrossing CEO Don Scales Steps Down Brian Powley takes the helm"
- ↑ Bloomberg Businessweek "Company Overview of iCrossing Inc."
- ↑ Direct Marketing News "ABR 2010: iCrossing"
- ↑ Media Post News "What’s Hearst’s iCrossing Acquisition Worth?"
- ↑ Direct Marketing News "iCrossing Promotes COO Don Scales to President"
- ↑ Real Business "Tech’s exploding all across the UK, not just in London"
- ↑ Clickz "Don Scales Takes Over as CEO of iCrossing"
- ↑ Media Decoder "Google and Hearst Make Digital Acquisitions"
- ↑ Advertising Age "After Hearst Acquisition, iCrossing Moves Into Branded Content"
- ↑ Media Post News "iCrossing: Patrick Stern"
- ↑ Advertising Age "iCrossing Buys Wallaby Group"
- ↑ Digiday "Inside Hearst’s Programmatic Play"
- ↑ Marketing Land "iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley"
- ↑ Advertising Age “Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing”
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