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iMerit is an India- and U.S.-based data-annotation company.[1]


iMerit employs more than 2,200 workers in nine offices around the world that label large amounts of data for industries including agriculture, autonomous driving, insurance, manufacturing, medical imaging, and retail.[1][2] The company’s employees provide data-annotation services, such as transcribing audio files and identifying objects in photos, that assist data-driven applications including artificial intelligence and machine learning.[3]

Employees may perform such tasks as analyzing video footage of automobile drivers’ facial expressions and eye blinks to determine driver fatigue, review voice recordings from smart speakers to understand language, or analyze satellite images of buildings and construction sites for risk assessment algorithms for insurance companies. iMerit's platform tracks each worker's performance and offers ongoing training. The company has achieved a 95% accuracy rate.[4][5]


iMerit was founded in 2012 by former HP and Cisco Systems executives Radha and Dipak Basu.[2][6] Most of its customers are in the United States, with the balance in the United Kingdom and Germany.[7] In 2015, the company raised $3.5 million from billionaires Michael Dell, Pierre Omidyar, and Vinod Khosla.[5][8] In 2020, the company raised $20 million in Series B Funding.[9]


The company is known for employing people without formal education and providing technical training that helps raise them out of poverty.[8] Nearly 52% of its workforce is made up of women, and many come from Indian families with incomes below the U.S. equivalent of $150 per month.[10] They make up to 10 times what their families once earned.[2][5][11][12]


  1. 1.0 1.1 Murgia, Madhumita (July 23, 2019). "AI's new workforce: the data-labelling industry spreads globally". Financial Times. Unknown parameter |url-status= ignored (help)
  2. 2.0 2.1 2.2 Metz, Cade (2019-08-16). "A.I. Is Learning From Humans. Many Humans. (Published 2019)". The New York Times. ISSN 0362-4331. Retrieved 2021-03-07.
  3. Wladawsky-Berger, Irving (2018-11-23). "Some Good Tech News: Entrepreneurs Leverage Tech for Economic Inclusion". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-03-07.
  4. "AI's dirty little secret: It's powered by people". AP NEWS. 2018-03-05. Retrieved 2021-03-07.
  5. 5.0 5.1 5.2 Savchuk, Katia. "Billionaires Invest $3.5 Million In Firm Bringing Marginalized Youth Into The Digital Economy". Forbes. Retrieved 2021-03-07.
  6. Chakraberty, Sumit (2020-09-20). "All-women team in Bharat helps world adopt AI". mint. Retrieved 2021-04-05.
  7. Chengappa, Sangeetha. "iMerit to create 1,200 data services jobs in AI, machine learning in FY2019". The Hindu Businessline. Retrieved 2021-03-07. Unknown parameter |url-status= ignored (help)
  8. 8.0 8.1 Chakraberty, Sumit (2020-09-20). "All-women team in Bharat helps world adopt AI". mint. Retrieved 2021-04-05.
  9. "First on Cheddar: iMerit Raises $20 Million in Series B Funding For A.I. Initiatives". Cheddar. Retrieved 2021-03-07.
  10. "How India's data labellers are powering the global AI race". FactorDaily. 2019-03-21. Retrieved 2021-04-05.
  11. Paynter, Ben (2017-05-11). "Why The Dell Foundation Is Betting Big On Social Entrepreneurs". Fast Company. Retrieved 2021-03-07.
  12. Law, Abhishek. "Digital services start-up iMerit looks to ramp up overseas presence". The Hindu Businessline. Retrieved 2021-03-07. Unknown parameter |url-status= ignored (help)

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