|Inshorts Media Labs Pvt Ltd|
|News In Shorts|
|Founders||Azhar Iqubal (Co-Founder)|
Deepit Purkayastha (Co-Founder)
Anunay Arunav (Co-Founder)
|Products||Inshorts mobile app|
Inshorts (previously known as News In Shorts) is a Delhi-based company that is known for its content discovery and distribution application for Android and iOS. It aggregates news and other content such as videos, infographics, and blogs, and summarizes them in 60 words or less. As of August 2017 its app had received more than five million downloads on play store and more than One Million on itunes store and was one of the highest rated Indian news apps.
History[edit | edit source]
Inshorts was found by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav, all three of them were dropouts from the Indian Institute of Technology. Originally called "News In Shorts", the company later rebranded itself as Inshorts. It was launched as a Facebook page in 2013 before being shortlisted as one of Nasscom's 10,000 Startups. These entrepreneurs entered into the Forbes’ 30 under 30 list, bagged the award for the ‘Best Innovation App’ by the Internet and Mobile Association of India (IAMAI). It was incubated at TLabs and in 2014 raised funding from Sachin Bansal and Binny Bansal, co-founders of Flipkart. Additional early investors include Ankush Nijhawan, Gaurav Bhatnagar, Manish Dhingra, and Times Internet.
The company launched its app on Android first in 2013, following up with iOS in 2015. By February of that year, it was receiving 10,000 downloads per week. Series A funding for the company closed in February 2015 with $4 million being led by Tiger Global. Additional investors included the Bansals of Flipkart and Rebright Partners. It closed a Series B round the same year with $20 million being raised. That round was led by existing investor Tiger Global.
In 2015, Inshorts rebranded from its founding name, News In Shorts. Part of the rebranding also included expanding the content beyond news aggregation, adding videos, infographics, and blogs. In October 2015, it acquired Betaglide, a fellow TLabs incubated business. Betaglide is the creator of Retention.ai which tracks the uninstallation of apps to help with customer retention, the technology for which was incorporated into Inshorts.
Overview[edit | edit source]
Inshorts pushes content to its app, consisting of news and other updates that are each 60 words or less. The company employs a team that manually curates and provides the 60 word summary for each feed that is divided into categories such as national, business, sports, and technology. The app is available for both Android and iOS operating systems.
References[edit | edit source]
- Velayanikal, Malavika (16 February 2015). "IIT dropouts get funding from Tiger Global, Rebright Partners for News in Shorts". Tech in Asia. Retrieved 17 November 2015.
- "News In Shorts plans to add 100 jobs; rebrands as 'inshorts'". Business Standard. 31 July 2015. Retrieved 17 November 2015.
- "IIT Dropouts: Story from a facebook page to Rs. 600 crore company, Inshorts News App". dropout dudes. 2017-06-28. Retrieved 2017-11-06.
- Russell, Jon (15 February 2015). "India's News In Shorts Raises $4 Million Series A Round Led By Tiger Global". Tech Crunch. Retrieved 17 November 2015.
- Russell, Jon (8 July 2015). "Indian Media Startup News In Shorts Lands $20M Series B From Tiger Global". Tech Crunch. Retrieved 17 November 2015.
- Sahay, Priyanka (1 August 2015). "Why start-ups go for rebranding early on". Live Mint. Retrieved 17 November 2015.
- Velayanikal, Malavika (15 October 2015). "This 2-year-old news app wants to get smarter with an acquisition". Tech in Asia. Retrieved 17 November 2015.
- Murali, Malavika (15 October 2015). "Inshorts acquires app startup BetaGlide". Economic Times. Retrieved 17 November 2015.
- Ahmad, Faizan (28 April 2015). "News in Shorts - Providing worth reading news within 60 words". Tropical Post. Retrieved 17 November 2015.
- D'cruz, Aletta (13 July 2015). "News, short & digestible". Business Standard. Retrieved 17 November 2015.
- Paul, Binu (17 July 2015). "News In Shorts plans to go beyond English content, eyes over 500 daily mobile news snippets". Tech Circle. Retrieved 17 November 2015.
[edit | edit source]
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