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Inshorts

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Inshorts Medialabs Private limited
Type of businessPrivate
FoundedMay 2013 (2013-05)
HeadquartersNoida,India
Founder(s)Azhar Iqubal
Deepit Purkayastha
Anunay Arunav
ProductsInshorts mobile app
Websiteinshorts.com

Inshorts is a Noida-based company that provides a content discovery app for Android and iOS.[1] It aggregates news and other content such as videos, infographics, and blogs and summarizes them in 60 words or less.[2] As of April 2019 its app had received more than 10 million downloads.[3]

Contents[edit]

History[edit]

Inshorts was founded by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav, all three of whom were dropouts from the Indian Institutes of Technology.[4][5] Originally called News In Shorts, the company later rebranded itself as Inshorts.[6][7] It was launched as a Facebook page in 2013 before being shortlisted as one of Nasscom's 10,000 Startups.[4] It was incubated at TLabs and in 2014 raised funding from Sachin Bansal and Binny Bansal, co-founders of Flipkart.[4]Additional early investors include Ankush Nijhawan, Gaurav Bhatnagar, Manish Dhingra, and Times Internet.[4]
The company launched its app on Android first in 2014, following up with iOS in 2015.[8] Later in 2015, Inshorts moved into the vernacular mobile market by launching a Hindi interface of the app.[9][10][11][12] Inshorts rebranded from its founding name, News In Shorts.[13] Part of the rebranding also included expanding the content beyond news aggregation, adding videos, infographics, and blogs.[13] In October 2015, it acquired Betaglide, a fellow TLabs incubated business.[14] Betaglide is the creator of Retention.ai which tracks the uninstall of apps to help with customer retention, the technology for which it was incorporated into Inshorts.[15]
In 2016, the app collaborated with over 30 content publishers and 5 e-commerce players to scale up its platform.[16] In 2016, Inshorts won the IAMAI (Internet And Mobile Association of India) ‘Best Innovative Mobile App of the year’ award.[17] The company generates revenue from the advertisement banners in the form of short videos, or pictures.[18] The first ad on its app was published in July 2016.[19] The company became operationally profitable in November 2017, garnering a net revenue run rate of Rs 25 crore.[20]
In 2019, Inshorts launched a location-based app, Public, which registered 10 million users within 6 months of launch.[21]


This article "Inshorts" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Inshorts. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

  1. Mukherjee, Sukanya (07 December 2017).Exclusive: Content Discovery Startup Inshorts Raises $5 Mn Funding From Tiger Global, Inc 42. Retrieved 1 March 2020.
  2. D’cruz, Aletta (13 July 2015).News, short & digestibleBusiness Standard. Retrieved 1 March 2020.
  3. Mallya, Harshith (04 February 2015). "Flipkart co-founders backed News In Shorts is now the highest-rated news app on Google Play". YourStory. Retrieved 1 March 2020.
  4. 4.0 4.1 4.2 4.3 Velayanikal, Malavika (16 February 2015). "IIT dropouts get funding from Tiger Global, Rebright Partners for News in Shorts". Tech in Asia. Retrieved 1 March 2020.
  5. Krishan, Ridhima (16 June 2018) "IIT Dropout: Story from a Facebook page to Rs. 600 cr company, Inshorts News". Dropout dudes. Retrieved 1 March 2020.
  6. "News In Shorts plans to add 100 jobs; rebrands as 'inshorts'". Business Standard. 31 July 2015. Retrieved 17 November 2015.
  7. Soni, Yati (01 August 2015) "News in Shorts Rebrands As inshorts, Now A Content Discovery Platform". inc42. 01 August 2015. Retrieved 29 February 2020.
  8. Russell, Jon (15 February 2015). "India’s News In Shorts Raises $4 Million Series A Round Led By Tiger Global". Tech Crunch. Retrieved 1 March 2020.
  9. Pai, Vivek (26 November 2015). "Inshorts adds Hindi news and interface to app". Medianama. Retrieved 1 March 2020.
  10. "Inshorts is now available in Hindi". IIFL. 26 November 2015. Retrieved 1 March 2020.
  11. "News mobile app Inshorts now available in Hindi". BusinessLine. 27 November 2015. Retrieved 1 March 2020.
  12. Singh, Vishal (25 November 2015). "Inshorts Goes Vernacular With Its Hindi Interface". Inc42. Retrieved 1 March 2020.
  13. 13.0 13.1 Sahay, Priyanka (1 August 2015). "Why start-ups go for rebranding early on". Live Mint. Retrieved 1 March 2020.
  14. Murali, Malavika (15 October 2015). "Inshorts acquires app startup BetaGlide". Economic Times. Retrieved 1 March 2020.
  15. Pai, Vivek (15 October 2015). "Inshorts acquires analytics platform Retention.ai". Medianama. Retrieved 1 March 2020.
  16. Laghate, Gaurav (20 April 2016). "News app Inshorts partners with over 30 content publishers, 5 e-commerce players". EconomicTimes. Retrieved 1 March 2020.
  17. BestMediaInfo Bureau (12 February 2016). "IAMAI Digital Awards: Interactive Avenues is Best Digital Agency of Year". Best Media Info. Retrieved 1 March 2020.
  18. Sethia, Shreyansh (04 July 2018). "InShorts : 60 words to stay updated with the world". The Indian Wire. Retrieved 1 March 2020.
  19. "Inshorts reports Rs 60 crore revenue run rate for FY19, but targets Rs 80 crore". Money Control. 04 December 2018. Retrieved 1 March 2020.
  20. Shankar, Shashwati (04 January 2018). "Advertisements drive profits for news app InShorts". Economic Times. Retrieved 1 March 2020.
  21. Alawadhi, Neha (09 January 2020). "Inshorts social video app Public gets 10 million users in 6 months". Business Standard. Retrieved 1 March 2020.