Instagram for Dentists
| Author | Shaz Memon |
|---|---|
| Illustrator | |
| Country | England |
| Language | English |
| Subject | Instagram guide book for dentist |
| Genre | Social networking |
Publication date | 2020 |
| Media type | Hardcover |
| Pages | 290 |
Instagram for Dentists is a 2020 book written by British author and dental marketing expert Shaz Memon. The book provides marketing knowledge for dental professionals who wish to use Instagram for marketing.[1]
Publication[edit]
The book was announced in 2019,[2] and was published in 2020.[3]
Summary[edit]
Instagram for Dentists is divided into many short chapters, and is written almost in bullet points.[3]
The book covers topics like: the kind of Instagram account one should have, branding an account, identifying one's voice, keeping things interesting, attracting new patients, hashtagging, getting and growing authentic followers, using the influencer approach, using instagram stories and Instagram TV, creating right images, determining the content and the timing to post etc.[1][2]
The book uses a recipe book like approach to explain the primary functions of Instagram. A photographic representation has been given for each page of the text.[4]
Reception[edit]
Thea Dickens reviewed the book in British Dental Journal. She called it a "well-produced" and "attractive" book which "holds a glamorous style throughout". She found some of the images used in the book "irrelevant", "contributing only to the style of the text rather than the substance".[4] Julian English, in his review, praised the book and remarked that the book offers "sound dental advice on all aspects of Instagram from setting up and account, to very technical posting and analysis".[3]
References[edit]
- ↑ 1.0 1.1 "Insider Knowledge To Excel in Social Media". British Dental Journal. 228 (3): 219. 2020. doi:10.1038/s41415-020-1245-z. ISSN 0007-0610.
- ↑ 2.0 2.1 Evans, Seb (14 May 2019). "Instagram for Dentists". dentistry.co.uk. Retrieved 13 June 2021.
- ↑ 3.0 3.1 3.2 English, Julian (26 February 2020). "Instagram for Dentists – the ultimate review". dentistry.co.uk. Retrieved 13 June 2021.
- ↑ 4.0 4.1 Dickens, Thea (2021). "Instagram for dentists". British Dental Journal. 230 (10): 638. doi:10.1038/s41415-021-3117-6. ISSN 0007-0610.
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