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International broadcast of My Little Pony: Friendship Is Magic

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Hasbro is currently in the process of localizing their Generation Four My Little Pony toy line in many countries.

While many countries are currently receiving G4 products, as of 2011 those same countries (such as Russia) still released G3.5 products as well. Only a handful of countries outside the United States had converted to G4 entirely or even begun receiving G4 toys and merchandise officially.

As for the broadcast of the television series itself outside the United States, thus far it is currently airing in English for the English Canadian audience on Treehouse TV, as well as the Australian audience on Boomerang and Eleven. It formerly aired on Boomerang for audiences in the United Kingdom. Season two episodes did not air, though season three episodes are now being aired on Tiny Pop.

Originally, though no defined date was stated, there was an announcement for other television debuts of the show roughly during the summer of 2011 in other countries, such as Denmark, the Middle East, Norway, Spain, Sweden, and the United Kingdom. This had been done via a deal Hasbro made with Turner Broadcasting System Europe to distribute this show, as well as other shows based on Hasbro's intellectual properties, throughout various channels they own in those regions, such as Boing (Spain), Boomerang, Cartoon Network (Denmark, Middle East, Norway, Sweden), and Cartoonito (UK).[1] More recently, the UK release of the series had been clarified further, adding that the series will debut at the end of July 2011 on Cartoon Network, along with the full, official release of the G4 line of toys.[2] However, unlike prior reports, the first season eventually premiered earlier in the UK on Boomerang instead, starting on July 4, 2011, and broadcasting once every weekday afterwards. (For further information, see "United Kingdom and Australia broadcast" below.) The European Spanish dub had been confirmed to debut in September 2011 via Boing. The European French dub was confirmed to be coming to the preschoolers' channel TiJi.[3] The Italian dub had made its debut on Italia 1 starting August 29, 2011.[4] The German dub was confirmed to debut on Nickelodeon starting September 17, 2011.[5] The Dutch dub started airing on Nickelodeon/Nick Jr. early September 2011, and was largely unnoticed by not being shown in most TV-guides or even on Nickelodeon's own sites. The Polish dub debuted on MiniMini on October 15, 2011.[6]

Japanese broadcast[edit]

The Japanese dub debuted on TV Tokyo on April 2, 2013. 52 episodes have been announced, and the show will also air in English.[7] It features numerous formatting changes and cuts, such as a completely redone opening theme, another opening theme that replaced the first one starting with the show's fourteenth episode, a third opening theme that replaced the second starting with the fortieth episode, a closing theme, and a second closing theme that replaced the first one in the show's twenty-seventh episode, with new background visuals to accompany the second closing starting with the thirty-second episode.

Both closing themes contains two segments. The first called is "Ponies' Gallery", which displays clips of the characters Twilight Sparkle, Pinkie Pie, Rainbow Dash, Applejack, Rarity, Fluttershy, the three Cutie Mark Crusaders, Zecora, and Cheerilee. It does not change from episode to episode. The second is a preview of the next episode that displays clips and the title of the next episode.

Little Pony TV[edit]

Little Pony TV is a short live-action segment inserted before closing credits in the Japanese version of My Little Pony Friendship is Magic. The segment is presented by Suzuko Mimori, who also voices Pinkie Pie and sings the first intro theme for the Japanese version. The segment features Mimori and Twilight Sparkle talking, and ends with a segment called "Lucky Pony Slot", which functions like a slot machine, and picks a different character each episode.

Best Selection[edit]

Beginning April 1, 2014, TV Tokyo is running a rebroadcast of select Friendship is Magic episodes called "My Little Pony Friendship is Magic Best Selection".[8] The rebroadcast episodes are largely unchanged from their initial premiere on TV Tokyo, but the run includes a fourth opening theme and uses the extended version of the English theme song as its closing theme. The ending sequence's "Ponies' Gallery" also includes Princess Celestia.

United Kingdom and Australian broadcasts[edit]

Since its first airing at the start of July, the UK broadcast has been placed in several different time slots (3PM, 7AM, 1:30PM, 10:30AM and 6:30AM), has had weekend episodes added to and removed from its schedule, and has both picked up and seemingly lost sponsoring from Tesco. However, until 2012, the weekend episodes were never in continuity with the episodes played during the previous week, and no episode after Fall Weather Friends was shown, Boomerang instead opting to air the first half of the first season repeatedly. On irregular weeks there would be no episodes, with the network airing a marathon of another show instead.

At the beginning of 2012, Boomerang began advertising a "new season" of My Little Pony, to begin on January 9 at 3PM; however, the clips they showed were from the second half of the first season.[9] On January 9, Suited for Success was broadcast for the first time, and followed the same pattern, repeating all episodes from Suited for Success to The Best Night Ever multiple times.

On the March 5, 2012, the show apparently went on hiatus, and in October, most traces of the show were completely removed from the Boomerang's UK website, despite the My Little Pony page in the GB version of Hasbro's website still saying (as of November 2012) that Boomerang still airs the show at 3PM. The site was later overhauled and the misinformation removed. One viewer emailed Cartoon Network, and was allegedly informed that they no longer hold the broadcasting rights to the show.[10] New episodes premiere online at Rigg's Multiplex on Fridays, with the series playing exclusively on Bin Weevils.[11]

The show returned to broadcast on the Tiny Pop channel on September 28, 2013.[12] The run started with The Crystal Empire - Part 1, with four airing times; on the main channel at 3PM and 7:30PM, and on Tiny Pop's +1 hour channel at 4PM and 8:30PM. Episodes are aired daily. The channel then moved on to the first half of Season 2, with the second half following from February 1, 2014, but omitting The Super Speedy Cider Squeezy 6000. The show later began appearing on Tiny Pop's sister channels Pop and PopGirl. PopGirl is currently airing episodes from Season 3 while Pop is airing episodes from Season 1. Tiny Pop continues to show re-runs of Season 2.

The Australian broadcast of Friendship is Magic is much like the UK broadcast in most regards. The show debuted on Cartoon Network Australia on October 31, 2011 at 6:30 AM Australian Eastern Daylight Savings Time and remained in that time slot on weekdays. It was eventually pulled off in mid-December and premiered on Boomerang in early January 2012 with a better advertising campaign and established time slots (12:00 PM and 8:00 PM on weekdays and 9:00 AM on weekends; changed to 8:00 AM and 5:00 PM on weekdays). Also like the UK broadcast, only the first half of season one (Friendship is Magic, part 1 up to Fall Weather Friends) and reruns of it are shown until new episodes were advertised in March 2012, which are the latter half of season one. Reruns of the entire first season are currently being aired on Boomerang, with both halves assigned to separate time slots. It formerly aired on the "Toasted TV" block of Channel Eleven at 8:30 AM, starting on August 5,[13] but as of September 10, 2013, it no longer airs there.

Language dubs[edit]

My Little Pony Friendship is Magic has many localized titles in different languages:

  • Arabicماي ليتل بوني
  • Chinese (Simplified) — 小马宝莉:友情就是魔法
  • Chinese (Taiwan) — 彩虹小馬 - 我的小小馬:友情就是魔法
  • Chinese (Traditional) — 小馬寶莉:友情就是魔法
  • CzechMůj malý pony: Přátelství je magické
  • DanishMy Little Pony: Venskab er ren magi — not to be confused with the Norwegian title.
  • DutchMy Little Pony: Vriendschap is betoverend
  • EstonianMy Little Pony: Sõprus on imepärane
  • FinnishMy Little Pony: Ystävyyden taikaa
  • French (Canada) — My Little Pony: La Magie de L'amitié
  • French (France and Belgium) — My Little Pony: Les amies, c'est Magique
  • GermanMy Little Pony – Freundschaft ist Magie
  • GreekMy Little Pony: Η Φιλία είναι Μαγική
  • HungarianÉn kicsi pónim – Varázslatos barátság
  • ItalianMy Little Pony - L'amicizia è magica
  • JapaneseMy Little Pony ~トモダチは魔法~
  • Korean마이 리틀 포니: 우정은 마법
  • NorwegianMy Little Pony: Vennskap er ren magi — not to be confused with the Danish title.
  • PolishMy Little Pony: Przyjaźń to magia
  • Portuguese (Brazil) — My Little Pony: A Amizade é Mágica
  • Portuguese (Portugal) - My Little Pony: A Mágica Amizade
  • RomanianMicul meu ponei: Prietenia este magică
  • RussianДружба — это чудо (originally Мои маленькие пони Дружба — это чудо)
  • SerbianMoj mali poni: Prijateljstvo je čarolija
  • SlovakMy Little Pony: Priateľstvo je magické
  • Slovene (POP TV version) — Moj mali poni Čarobno prijateljstvo
  • Slovene (Minimax version) — Moj mali poni Prijateljstvo je čarobno
  • South Korea마이리틀포니
  • Spanish (Latin America and Spain) My Little Pony: La Magia de la Amistad. The Latin America and Spain versions share the same title, and have completely different dubs, like the Portuguese dubs.
  • SwedishMy Little Pony: Vänskap är magisk
  • Thaiมายลิตเติ้ลโพนี่ มิตรภาพอันแสนวิเศษ
  • TurkishMy Little Pony: Arkadaşlık Sihirlidir
  • UkrainianДружба — це диво
  • Mongolia (DreamBox version) — Миний бяцхан одой морь: Шидэт нөхөрлөл
  • Mongolia (ECO TV version) — Миний бяцхан пони: Нөхөрлөлийн ид шид

Other than the titles, virtually all the characters' English names have been retained in most of the dubs.

List of countries and their channels that broadcast FiM
Country / Region Broadcaster(s)
Worldwide Carousel International (Russian)
Australia Boomerang, Eleven (formerly)
Belgium vtmKzoom (Dutch)
Canada Treehouse TV (English), Yoopa (French)
Czech Republic Minimax (formerly), TV Barrandov
Denmark Boomerang (formerly), Nickelodeon
Finland Nelonen Nappula
France Gulli, TiJi
Germany Nickelodeon, Nick Jr. (formerly)
Greece Nickelodeon,[14] Star Channel[citation needed]
Hungary Minimax
Italy Boomerang, Cartoonito, Italia 1 (formerly)
Japan TV Tokyo, TV Aichi, TV Setouchi, TV Hokkaido, TV Osaka, TVQ Kyushu Broadcasting, AT-X
Latin America (including Brazil) Discovery Kids
Malaysia NTV7
MENA region Cartoon Network Arabic (formerly), Spacetoon
Mongolia DreamBox, Eco TV (formerly), Eh Oron TV (formerly)
Netherlands Kindernet (formerly), Nickelodeon
Norway Boomerang (formerly), Nickelodeon
Philippines Cartoonito
Poland MiniMini+
Portugal Canal Panda
Russia Carousel
Singapore Okto
Slovenia Minimax, POP TV
South Korea Tooniverse
Spain Boing (formerly), Cartoonito (formerly), Disney Channel
Sweden Boomerang (formerly), Nickelodeon
Taiwan YoYo TV
Thailand Boomerang
Ukraine PlusPlus
United Arab Emirates e-Junior
United Kingdom Boomerang (formerly), Pop, Pop Girl, Tiny Pop

References[edit]

  1. "Hasbro Shows to Air in Europe & Middle East in 2011". Raving Toy Maniac. December 13, 2010. Retrieved August 31, 2011.
  2. http://www.mylittleponynews.com/2011/06/uk-friendship-is-magic-and-g4-toys.html
  3. "Friendship is Magic, going international!". My Little Pony News. August 16, 2011. Retrieved August 31, 2011.
  4. "The Italian Man who went to Equestria". My Little Pony News. August 25, 2011. Retrieved August 31, 2011.
  5. "Ponies, now in Germany!". My Little Pony News. September 2, 2011. Retrieved September 3, 2011.
  6. "Ponies to air in Poland!". For Glorious Equestria. October 2, 2011. Retrieved October 4, 2011.
  7. "【速報】テレビアニメ『マイリトルポニー~トモダチは魔法~』4月よりテレビ東京系にて放送決定! 日本語吹替には声優ユニット「ミルキィホームズ」メンバー4名を起用!!". animate.tv (in Japanese). January 23, 2013. Retrieved January 23, 2013.CS1 maint: Unrecognized language (link) Translation available here.
  8. "『マイリトルポニー ~トモダチは魔法~ ベストセレクション』放送のお知らせ". mylittleponyjapan.com (in Japanese). March 12, 2014. Retrieved April 7, 2014.CS1 maint: Unrecognized language (link)
  9. "My Little Pony: Friendship is Magic - Second UK TV Trailer". January 25, 2012. Retrieved September 20, 2012.
  10. "Post in "Any information on Boomerang showing Ponies?" on UK of Equestria forums". October 14, 2012. Retrieved November 21, 2012.
  11. "EXCLUSIVE: My Little Pony: Friendship is Magic Series 2 Arrives!". Bin Weevils. June 21, 2013. Retrieved June 22, 2013.
  12. "Tiny Pop (UK) My Little Pony starts 28th September Promo - 2013". September 7, 2013. Retrieved 2013-09-10.
  13. "Old Toasted TV schedule". Retrieved September 27, 2013.
  14. "nickelodeon - My Little Pony". nickelodeon.gr. Nickelodeon. Retrieved 11 August 2014.

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