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Ira Zlotowitz

From EverybodyWiki Bios & Wiki

Ira (Yisroel)[1] Zlotowitz is the "founder and president of Eastern Union Funding, a private real estate mortgage brokerage."[2] He also founded a company eponymously named The Ira Group.

His areas of success include having "a knack for incentives"[3][4] and ways to be memorable.[5]


His career began at age 21, working for Meridian Capital.[6][7]

He attributes success to two things: "The first thing is God" and the second is "amazing technology."[2] Zlotowitz's personal goal he described as "to help people help themselves."[8]

Just as Zlotowitz established a practice that he and his senior managers give out a $2 bill with every business card, so that "This card, they never forget,"[2], even his part-time employees are not allowed to forget to be "available all the time ... day and night,"[9] even on vacation,[10] conceding that "the biggest negative to Eastern Union is that people talk about the high turnover." He defends this practice by saying "we do .. training" even if the trainee is someone who in the future will be willing to work with him as an outsider.[11]

His hiring philosophy is to look for complementary skills to those already onboard.[10]

Educating others[edit]

He speaks publicly on the benefits of invesing in real estate,[12] covering both general and specific topics[13][14] His audience includes the American Midwest.[15]

Eastern Union Funding[edit]

His role in the 2001-founded Eastern Union Funding is to be the "rainmaker" to deals, for which his partner Abraham Bergman[7][6] is to ensure that their customers are given proper service.[2] The firm's fee-capping moves[16] and competitors' reasons against it were covered by The Wall Street Journal [17]

The company's funding areas include medical facilities.[18]

Yellow pages lists one of its business addresses at the same address as that of the ArtScroll business founded by Ira Zlotowitz's late father.[19][20]

The Ira Group[edit]

In 2019 Zlotowitz launched a second business, named The Ira Group.[21] Unlike those who need funding to invest in real estate, this business is about enabling returns on funds that, through his business, is channeled by real estate investors. Zlotowitz terms this business, which is a form of crowdfunding,[10] a "consumer-to-business" approach.[22]


Zlotowitz was born in 1976[2] to Meir and Rachel Zlotowitz,[5] the same year his late father began ArtScroll.

He and his wife Rachel have 3 children.[23]


  1. "JP103114". The Jewish Press. October 28, 2014.
  2. 2.0 2.1 2.2 2.3 2.4 Vivian Marino (August 12, 2014). "Ira Zlotowitz". The New York Times.
  3. "Eastern Union Funding". Crain's New York Business. 2014. As a rabbinical student .. game to motivate sixth- and seventh-graders
  4. After a school raised money for orphans of a massacre, Zlotowitz pledged matching funds to raise more money, for the family of the Druz policeman who died "to save others who were still in shul during the attack." "At Rambam, perspectives on Har Nof". The Jewish Star (New York). December 23, 2014.
  5. 5.0 5.1 Barbara Bensoussan (February 17, 2015). "Make It Whole". Mishpacha.
  6. 6.0 6.1 "Ira Zlotowitz".
  7. 7.0 7.1 "40 Under 40: Ira Zlotowitz, 29, President, Eastern Union Funding". Crain's New York Business.
  8. Yitzchok Saftlas (October 2, 2017). "Meet Ira Zlotowitz, The Man Whose Cold-Calling Helped Introduce Ivanka to Jared".
  9. Sunday morning thru Friday before Sundown
  10. 10.0 10.1 10.2 Meny Hoffman (August 19, 2019). "How to Build and Sustain a High-Performing Team with Ira Zlotowitz".
  11. "we do .. training ... from my dad .. employees are not an expense, they’re investments, they’re family, they’re people"
  12. Episode 101: Ira Zlotowitz, President of Eastern Union Funding: "Mind Your Business". ABC Radio. to receive a greater return on your commercial real estate investments
  13. "General Partners vs. Limit Partners." Ira Zlotowitz. ABC Radio, July 18, 2017
  14. "two hour course .. free of charge .. " (December 16, 2019)
  15. {{cite web |url= |title=The Midwest’s Most Prestigious Real Estate Firms Host Eastern Union's President Ira Zlotowitz This Week, As He Presents To The Local Detroit, Cincinnati, And Cleveland Communities |date=July 22, 2019{{
  16. "2014 .. capped its fees at $250,000 ... last year to $135,000"
  17. Peter Grant (January 24, 2016). "Eastern Union Rewrites the Rules: New York commercial-mortgage broker says its flexible fees reflect a changing market". The Wall Street Journal. caused a ripple .. 'you get what you pay for'
  18. Joshua Burd (April 23, 2017). "Underwriter joins Eastern Union health care group". Real Estate NJ.
  19. "Eastern Mortgage Banking Service in Totowa, NJ with Reviews".
  20. "Eastern Union Funding". Brownstoner Magazine. the most trusted commercial real estate mortgage brokerage firm in the U.S.
  21. John Jordan (May 14, 2019). "Eastern Union Founder Launches Firm to Educate Public on the 'Power of Lending'".
  22. "Eastern Union Funding". Baltimore Jewish Life. May 16, 2019.
  23. "Ira Zlotowitz".

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