Jaffa fabrika biskvita a.d., Crvenka
| LLC | |
| Traded as | BELEX: JAFA |
| ISIN | 🆔 |
| Industry | Confectionery production |
| Founded 📆 | 1975 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Bojan Knežević (Managing Director)[1] |
| Products 📟 | Confectionery |
| Members | |
Number of employees | |
| Parent | Kappa Star Limited |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Jaffa Crvenka is a Serbian food company based in Crvenka, specializing in confectionery products. Its most well-known product is its Jaffa Cakes, sharing the same name as the original McVitie's biscuits.
History
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka. The following year, in 1976, production of 'Jaffa cakes' biscuits commenced.[2] Later, in 1981, a new product entitled 'Munchmallow' was introduced, which consists of an egg white cream filling on a thin biscuit, covered in a chocolate layer.
From 2004 onwards, Jaffa began expanding its assortment of products, starting with the 'O'cake' wholegrain biscuits, introducing new flavors of 'Jaffa cakes' and 'Munchmallow' and, later in 2006, introducing 'Domaći keks' (Homemade biscuits) teacakes. In 2007, Jaffa introduced its own versions of the 'Petit Beurre' and 'Polo' biscuits, and later in 2008, Jaffa entered the salty snacks market with the introduction of the 'Tak' brand, consisting of crunchy salty crackers, and the same year they introduced their own brand of Neapolitan wafers, 'Napolitanka', initially named 'Jaffolitanke' until it was rebranded to its current name in 2014.
In 2017, Jaffa acquired the confectionery company Banini Kikinda for €15 million,[3] after Banini had been ordered to sell its factory in Kikinda as to repay its debt to creditors.[4]
References
- ↑ "Bojan Knezevic, Managing Director of Banini and Jaffa Crvenka – Merger gives us great opportunities". icbbg.rs. Intercity Broker. Retrieved 16 September 2016.
- ↑ "Jaffa history". jaffa.rs. Jaffa Crvenka. Retrieved 16 September 2016.
- ↑ "Serbia's Jaffa buys insolvent confectionery group Banini for 15 mln euro - report". seenews.com. SeeNews. Retrieved 16 September 2016.
- ↑ "Serbian court orders sale of confectionery group Banini's factory in Kikinda". seenews.com. SeeNews. Retrieved 16 September 2016.
External links
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