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Jami (director)

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BornJamshed Mahmood Raza
March 7th, 1972
Karachi, Pakistan
🏡 ResidenceKarachi, Pakistan
🏳️ Nationality
Other names
🎓 Alma materArt Center College of Design
💼 Occupation
Film Director/Producer/Writer
💵 Salary :
📆 Years active  1998–present
Notable workO21, Moor, Zinda Bhag (film) Associate producer.

Jamshed Mahmood Raza (born March 1972), popularly known as Jami, is a film director from Pakistan.[1][2][3]

Early life[edit]

Jami, watching Star Wars in 1977, knew he was hooked to the passion of cinema, and he studied film at the Art Center College of Design in Pasadena in the United States. In 1998 returned to his home, Karachi and formed the production company azadfilm.


Music director[edit]

Jami's directorial debut "Pal do Pal" changed the landscape for music videos in Pakistan. Since then he has done numerous award winning, critically acclaimed videos for pop bands and singers including Strings, Faakhir,[4] Atif Aslam, Ali Zafar, Fusion - Shafqat Amanat Ali, Ali Azmat and Hadiqa Kiyani.


Jami ventured into commercials in 2002 and there too carved a niche for him, making high impact ad films for some of the biggest brands in the country including Unilever, P&G, Nokia, Tang, Nestle, Sony Ericsson, Motorola and Standard Chartered Bank among many others

A strong portfolio spanning many styles, genres and techniques - Jami is a believer in purity and simplicity. His films are a reflection of his personality – sensitive, clear, cutting edge, experimental, creative and soulful – elevating reality to art.

Film production[edit]

Jami is also the founder of film production house namely Azad Film Company.


Music Videos[edit]

Song Singer
Bum Phata Ali Azmat
Dekhoonga Strings (band)
Ab Khud Kuch Karna Parega Strings (band) and Atif Aslam
Humsafar Strings (band)
Deewana Ali Azmat
Iss Baar Milo Hadiqa Kiani
Inteha-i-Shauq Hadiqa Kiani
Anjane Strings (band)
Chaye Chaye Strings (band)
Duur Strings (band)
Aankhain Strings (band)
Dhaani Strings (band)
Pal Do Pal Najam Sheraz


Year Film Language Starring Notes
2014 O21[5] Urdu Shaan Shahid, Ayub Khoso, Iman Ali
2015 Moor[6] Urdu, Pashto Hameed Sheikh, Samiya Mumtaz, Ayaz Samoo, Nayyar Ejaz, Soniya Hussain, Eshita Mehboob Syed Pakistan's official entry to 88th Academy Awards
TBA Downward Dog [7] Urdu, English Sajid Hasan [8]

Awards and nominations[edit]

Year Award Nominated Work Category Result
2015 Lux Style Awards O21 Best Film Director Nominated

Winner Best Director and Best Picture MOOR Lux awards

See also[edit]

  • Bilal Lashari
  • Shoaib Mansoor
  • Athar & Bilal


  1. "The techie film-maker". DAWN. 12 September 2013. Retrieved 22 December 2013.
  2. "Jami making a film". DAWN.com. Retrieved 29 August 2014.
  3. "About Jamshed Mahmood (Jami)". Herald by DAWN. Fahad Naveed. Archived from the original on 6 August 2014. Retrieved 29 August 2014.
  4. https://www.youtube.com/watch?v=FabLw-dl5og
  5. "With Operation 021, dynamic mother-son duo explores new horizons". The Express Tribune. Sher Khan. 19 August 2013. Retrieved 29 August 2014.
  6. "Jami's Moor highlights lost livelihood in Balochistan". The Express Tribune. Rafay Mahmood. 2 November 2013. Retrieved 29 August 2014.
  7. "Downward Dog: Teaser Review & Catch Up with Jami". Dawn. Mohammad Kamran Jawaid. 16 August 2013.
  8. "Sajid Hasan: The best is yet to come". The Express Tribune. 27 June 2015.

External links[edit]

This article "Jami (director)" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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