Jeetendr Sehdev
| Jeetendr Sehdev | |
|---|---|
 Jeetendr Sehdev.png Sehdev in Los Angeles in March 2015 | |
| Born | April 19, 1978[1][better source needed] Bristol, England |
| 🏡 Residence | Los Angeles, California, USA |
| 🏫 Education | |
| 💼 Occupation | Celebrity Branding Authority Adjunct Professor of Marketing Marketing Executive |
| 📆 Years active | 1998 - present |
| 🌐 Website | Jeetendr.com |
Jeetendr Sehdev is a British-American professor, media personality and celebrity branding expert.[2][3][4] He currently lectures on marketing at USC Annenberg School for Communication and Journalism and appears frequently in media outlets worldwide to comment on celebrity branding.
Early life and education[edit]
Sehdev was born in England and attended an all-boys independent school.[5][better source needed]
He received a BSc in Pharmacology from Bristol University and a Master's degree in Modern History from Oxford University. Sehdev then worked in both investment banking and management consulting prior to attending Harvard University where he earned his MBA in 2004.[6]
Career[edit]
Sehdev has held executive roles at several of the leading advertising agencies, including Partner and Director at Ogilvy & Mather and Group Planning Director at TBWA\Chiat\Day. He also served as Chief Marketing Officer of Belkin International.[7]
Sehdev is the creator of the JAAM Index, a tool for measuring celebrity influence.[8]
Writing and commentary[edit]
He is a contributor to Forbes,[9] Adweek,[10] Fast Company,[11] and The Guardian.[12] His television appearances have included those on The Today Show,[13] Access Hollywood,[14] The Insider, CNN,[15] CBS,[16] Bloomberg News,[17] Al Jazeera,[18] and Fox.[19]
He is the author of the forthcoming book The Kim Kardashian Principle (St. Martin’s Press, March 21, 2017).[20] The UK and Commonwealth publishing rights have been purchased by Piatkus.[21]
In 2013, Forbes named him one of the real Mad Men of L.A.[22]
References[edit]
- ↑ "Jeetendr Sehdev". IMDb. Retrieved 8 July 2015.
- ↑ Saul, Heather (April 30, 2016). "The rise and rise of the celebrity couple, a powerful, influential and highly profitable brand". The Independent. Retrieved 24 December 2016.
- ↑ Saul, Aaron (December 26, 2013). "Jay Z's Brand Is Suffering Because People Don't Trust Him Anymore". Business Insider. Retrieved 24 December 2016.
- ↑ Bazilian, Emma (April 10, 2016). "How Kylie Jenner Built a Sprawling Audience—and a Booming Brand—at Age 18". AdAge. Retrieved 24 December 2016.
- ↑ Oetting, Jami. "Lessons from Childhood for the Ad Exec". The Agency Post. HubSpot. Retrieved 15 June 2015.
- ↑ "Recent Alumni Perspective: Model Behavior". Harbus. 12 October 2004. Retrieved 15 June 2015.
- ↑ "Walton Isaacson Names Jeetendr Sehdev as Vice President of Planning". Business Wire. May 15, 2012. Retrieved 24 December 2016.
- ↑ Bednarski, P.J. "The Most Influential Person On YouTube Is... KSI?". MediaPost. Retrieved 24 December 2016.
- ↑ "What JLo Can Teach You About Personal Branding". Forbes. 27 August 2013. Retrieved 17 June 2015.
- ↑ Sehdev, Jeetendr (20 January 2014). "Bruno Mars Isn't a Superstar Like Other Super Bowl Alumni, and That's Why He's the Perfect Choice". Adweek. Retrieved 17 June 2015.
- ↑ Sehdev, Jeetendr. "What Your Brand Can Learn From Today's Biggest Celebrities". Fast Company. Retrieved 27 June 2015.
- ↑ Sehdev, Jeetendr (19 July 2013). "What brands can learn from Justin Bieber and his 'Beliebers'". The Guardian. Retrieved 17 June 2015.
- ↑ Murray, Elizabeth (29 January 2015). "Justin Bieber releases apology video: I'm not who I was pretending to be". The Today Show. Retrieved 27 June 2015.
- ↑ "Jeetendr Sehdev on the Bill Cosby Rape Allegations". Access Hollywood. Vimeo. Retrieved 17 June 2015.
- ↑ "NFL's Credibility Questioned". CNN. Retrieved 17 June 2015.
- ↑ "What does the Confederate flag represent in pop culture?". CBS News. Retrieved 30 June 2015.
- ↑ "Measuring the Power of an Oscar". Bloomberg Business. Retrieved 17 June 2015.
- ↑ "Gender flips turn sexism on its head". Al Jazeera. 15 April 2014. Retrieved 28 June 2015.
- ↑ "Starbucks' college plan a branding win?". Fox Business. Retrieved 17 June 2015.
- ↑ "The Kim Kardashian Principle". Macmillan Publishers. Macmillan Publishers. Retrieved 24 December 2016.
- ↑ Cowdrey, Katherine (December 1, 2015). "What companies can learn from Kim Kardashian to Piatkus". The Bookseller. Retrieved 24 December 2016.
- ↑ Rooney, Jennifer (14 August 2013). "Mad Men of L.A.: Here's What's Different About The SoCal Advertising World". Forbes Magazine. Retrieved 17 June 2015.
External links[edit]
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