Jogo Justo
The Fair Play Project (Projeto Jogo Justo, in Portuguese) is an initiative that has the objective of reducing the tax burden on imported video games in Brazil,[1] which is around 72.18%.
Goals
The intention is to show, by providing a report based on commercial information from developers and shopkeepers, that the Brazilian gaming market has a huge potential. As a comparison, Mexico will be mentioned, where the gaming market grew eight times after its tax burden was reduced.
The Fair Play Project aims to reduce the price of games, gaming devices and their peripherals, thereby increasing the final consumer's contact with games, a form of culture increasingly widespread in the world. Therefore, the Brazilian market will develop along with the possibility of more producers settling in Brazil, generating, gradually, more employment in this sector of the economy.[2]
History
Founded by Moacyr Alves Jr., the Fair Play Project was created by an independent political, economic and profit-generating community. It began to take shape in the second half of 2010 and was submitted to the Brazilian IRS in November. During a meeting in Brasilia, the benefits of reducing the tax burden on games sold in Brazil were explained, which would cause the games to go from R$ 250,00 (~U$ 145) to R$ 99,00 (~U$ 57), approximately. If approved by the IRS, the project may come into operation at the beginning of 2011.[2]
Support
Among the companies that officially support the Fair Play Project there are big retailers such as Walmart[3] and Ponto Frio,[4] as well as developers, blogs, and other organizations related to the videogames industry,[5] such as:
- Konami
- Square Enix
- Blizzard Entertainment
- Electronic Arts
- THQ
- Activision
- Take Two Interactive Software
- Hudson Soft
References
- ↑ "Fair Play Project - Struggling for fairer game taxes' in Brazil". Archived from the original on 2010-08-11. Retrieved 2010-08-22. Unknown parameter
|url-status=ignored (help) - ↑ 2.0 2.1 Interview of the week: Moacyr Alves (Fair Play Project) Archived 2010-09-18 at the Wayback Machine
- ↑ #FAIRPLAY – Less taxes so you can play more
- ↑ "Fair Play: Reducing game's taxes". Archived from the original on 2010-07-29. Retrieved 2010-08-22. Unknown parameter
|url-status=ignored (help) - ↑ "Category: Support". Archived from the original on 2010-08-29. Retrieved 2010-08-22. Unknown parameter
|url-status=ignored (help)
This article "Jogo Justo" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Jogo Justo. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
