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John D. Bernard

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John Bernard
John Bernard Cartegena.png
Bernard at the Firefox OS launch event
BornJohn Damian Bernard
St Albans, United Kingdom
Died (1972-03-02) March 2, 1972 (age 47)
Alma materUniversity of Huddersfield (B.A.)
Chartered Institute of Marketing(Diploma)
Henley Business School (M.B.A.)
OccupationMarketing executive
Years active  1995-

John Bernard is a British businessman, start-up advisor[1], Board Member[2] and since 2017 a trustee of the Chartered Institute of Marketing [3] the largest professional marketing body in the world. Bernard was head of marketing of LG Mobile, Sony Ericsson, Mozilla and Siemens Mobile. He is credited as the creator of the "first moving 3D creative for an outdoor campaign" in the world[4], and also as the creator of the LG Mobile brand in Europe and the launching the Chocolate Phone.[5]. Bernard currently is the Marketing Director for Europe, the Middle East and Africa at Dexcom[6], a diabetes medical devices organisation.[7].

Career[edit | edit source]

After graduating from university, Bernard worked for the Granada plc, then moved to Ford Motor Company.[8] He then moved to the role of Marketing Manager for Siemens Mobile.[8]

LG Mobile[edit | edit source]

Bernard became Head of Marketing for LG Mobile in the United Kingdom[9][8] and was credited with winning 3 awards whilst with the Korean manufacturer.[10] Bernard worked for LG Mobile for almost four years, leaving to join a competitor.[11]

Sony Ericsson[edit | edit source]

Bernard then became part of the Global Marketing team for Sony Ericsson[12]. In his time there he signed up the musicians Justin Timberlake, Champions League (football) sponsorship and Usher for global campaigns[13] to produce a number of local marketing initiatives.

Mozilla[edit | edit source]

John Bernard was the Global Director of marketing at Mozilla[14] running Firefox OS, the mobile operating system. Firefox OS was a competitor to Android and Windows Phone and the first Firefox OS smartphone (ZTE Open) was launched in Spain in 2013. Firefox OS, in May 2015 was available on various mobile phones made by LG, Huawei and Alcatel in over 30 countries and was considered a success story on how to introduce a new product into a hugely competitive market[15].[16]

Bernard joined Mozilla[17] from Canonical Ltd.[18].

Recognition[edit | edit source]

John Bernard was awarded the UK Marketer of the Year for 2013,[19] Marketing Week magazine's 'Vision' 100 for 2014[20] and voted into the Drum Digirati, a list of the influential people across the breadth of the UK’s digital marketing industries.[21] Bernard was also shortlisted for the 'Digital Marketer of the Year' award.[22]

Current[edit | edit source]

Bernard is a Board member of two organisations, the Open Web Device Compliance Review Board[23] and the Chartered Institute of Marketing[24]

In 2018 it was announced that he will be conferred an Honorary Doctorate from the University of Huddersfield for 'Services to Marketing'.[25]

References[edit | edit source]

  1. "Keynote at How to Web Conference 2015" Check |url= value (help). www.youtube.com. Retrieved 11 December 2015.
  2. "OWDCRB Board". www.openwebdevice.org. Retrieved 29 January 2018.
  3. "CIM Announces 2017 Board of Trustees" (PDF). www.cim.co.uk. Retrieved 15 November 2017.
  4. "New Campaign LG Mobile". www.marketingweek.co.uk. Retrieved 8 June 2006.
  5. "How One Mobile Marketing Specialist is Now Helping to Save Lives". www.marketingweek.co.uk. Retrieved 18 April 2018.
  6. Withers, Paul (7 July 2016). "Mobile marketing veteran John Bernard to depart Mozilla - Mobile News Online". mobilenewscwp.co.uk. Retrieved 28 March 2018.
  7. "Mozilla's global marketing director leaves for Dexcom healthcare role - Marketing Week". www.marketingweek.com. Retrieved 28 March 2018.
  8. 8.0 8.1 8.2 "How John Bernard got ahead - Marketing Week". www.marketingweek.co.uk. Retrieved 28 March 2018.
  9. Ward, Mark. "Muscling in on the mobile market". BBC News. Retrieved 20 April 2018.
  10. "DDB threat to Euro over LG phone brief - Marketing Week". www.marketingweek.co.uk. Retrieved 28 March 2018.
  11. "Sony Ericsson Takes in former LG marketing head". softpedia.com. Retrieved 8 August 2007.
  12. "Sony Ericsson Recruits ex-LG Marketing Head in Senior Role". Marketing Week. 9 August 2007. Retrieved 16 May 2008.
  13. "Sony Ericsson signs R&B star Usher for Walkman range". brandrepublic.com. Retrieved 28 March 2018.
  14. "Campaign: Mozilla hires ex-LG marketer to lead mobile launch". www.marketingmagazine.co.uk. Retrieved 28 March 2018.
  15. "John Bernard Profile at Bloomberg". Bloomberg. Retrieved 20 April 2018.
  16. Mamiit, Aaron (2 March 2015). "Firefox Partners With Verizon, Other Carriers To Boost Presence Of Firefox OS In Wealthy And Developing Countries". techtimes.com. Retrieved 28 March 2018.
  17. Withers, Paul (25 September 2012). "Mozilla recruits Bernard for Firefox OS launch - Mobile News Online". mobilenewscwp.co.uk. Retrieved 28 March 2018.
  18. "Ubuntu Loses Marketing Guru to Firefox OS - OMG! Ubuntu!". omgubuntu.co.uk. 25 September 2012. Retrieved 28 March 2018.
  19. "Marketing Week Engage Awards: The magnificent winners - Marketing Week". www.marketingweek.co.uk. Retrieved 28 March 2018.
  20. "Vision 100: Explore the full list of visionaries - Marketing Week". www.marketingweek.co.uk. Retrieved 28 March 2018.
  21. "The Drum Digerati 2014". The Drum. Retrieved 28 March 2018.
  22. "The Digital Masters Awards announce the shortlists 2014 : The Up Group". www.theupgroup.com. Retrieved 28 March 2018.
  23. "OWDCRB Board". www.openwebdevice.org. Retrieved 29 January 2018.
  24. "CIM About Us Leadership". www.cim.co.uk. Retrieved 29 January 2018.
  25. "Recipients to Receive Honorary Doctorate". www.hud.ac.uk. Retrieved 10 February 2018.


This article "John D. Bernard" is from Simple English Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:John D. Bernard.



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