Kenneth K.C. Estenson
| Kenneth K.C. Estenson | |
|---|---|
| Born | Kenneth Estenson May 14, 1972 Portland, Oregon |
| 🏫 Education | |
| 💼 Occupation |
|
| 📆 Years active | 2002–present |
Kenneth “K.C.” Estenson (born 1972) is an American businessman. He is currently the CEO of GoNoodle, a media and technology company that works with kids, teachers and parents to encourage kids to be active and mindful through video content.[1] He previously served as the SVP and General Manager of CNN Digital under Jeff Zucker. Prior to that, he was the Vice President of digital media at Disney-ABC Television Group and served as Chief of Staff for Anne Sweeney.[2]
Early life and education[edit]
Estenson was born in Portland, Oregon and grew up in Sacramento, California. He completed a B.A. in political science with honors from St. Mary’s College of California and also attended the Fletcher School of Law and Diplomacy at Tufts University. He subsequently earned a Master’s of Education from The Harvard University Graduate School of Education.[3]
Disney-ABC[edit]
Estenson spent seven years at Disney-ABC Television Group as the VP of digital media.[2] During his tenure he oversaw the digital media businesses across Disney's online, on-demand, mobile, broadband and wireless products and worked on Disney Channel Worldwide, SOAPnet and ABC Family (now known as Freeform). He also helped manage the creation of ABC News Now's broadband service.[4]
In 2007, he and his team received a Primetime Emmy® Award for Excellence in Interactive Television Programming for ABC Family’s Fallen alternate reality game.[3]
CNN[edit]
On July 17, 2008 it was announced that Estenson would be joining CNN’s online group as the SVP and GM starting September 2, 2008.[2]"Estenson Joins CNN.com". www.adweek.com. Retrieved 2018-04-15.</ref> While at CNN, he oversaw a major redesign of the website, its first in more than a decade.[5] The new platform was designed to be dynamic and enable readers to follow different CNN reporters and talent.[6]
During his tenure, CNN Digital expanded its footprint by partnering with top social media and online platforms. In 2010, CNN Digital partnered with Vice Media. Through the partnership, CNN.com featured web series produced by Vice's VBS.TV.[7] In 2011, CNN Digital expanded its footprint by acquiring the iPad news reading app Zite.[8] Two years later they launched a new YouTube channel titled “CNN Buzzfeed” to provide news and content from the outlet alongside BuzzFeed’s content.[9] The following year, CNN and Twitter partnered with Dataminer in order to create a news tool for journalists.[10]
On October 16, 2014 TheWrap reported that Estenson was let go as part of ongoing network restructuring.[11]
GoNoodle[edit]
Estenson joined GoNoodle on March 18, 2018, taking over from the company’s co-founder Scott McQuigg.[12] The Nashville based GoNoodle is an educational media and technology company that makes videos for kids.[13]
GoNoodle is available in more than 185 countries and is used by 14 million kids at school and home each month.[14] Per the Nashville Business Journal, “Estenson will focus on broadening awareness of the company, finding new collaborations and creating content that promotes the positive use of technology.”[13]
References[edit]
- ↑ "GoNoodle | Crunchbase". Crunchbase. Retrieved 2018-04-15.
- ↑ 2.0 2.1 2.2 "Estenson Joins CNN.com". www.adweek.com. Retrieved 2018-04-15.
- ↑ 3.0 3.1 "The FishbowlDC Interview: CNN's KC Estenson Looks Into His Digital Crystal Ball". Retrieved 2018-04-15.
- ↑ Kaplan, David (2008-07-17). "Industry Moves: Disney-ABC Cable Networks' Estenson Heading To CNN.com". ISSN 0190-8286. Retrieved 2018-04-15.
- ↑ Bercovici, Jeff. "CNN Overhauls Its Digital Presence For The Mobile Era". Forbes. Retrieved 2018-04-15.
- ↑ Stelter, Brian (2009). "Can CNN, the Go-to Site, Get You to Stay?". The New York Times. ISSN 0362-4331. Retrieved 2018-04-15.
- ↑ "CNN Partners With Vice Magazine, Sub Pop Records In Video Content Deal". Business Insider. Retrieved 2018-04-15.
- ↑ "Why did CNN buy the news aggregator Zite?". CNET. 2011-08-31. Retrieved 2018-04-15.
- ↑ "BuzzFeed and CNN announce joint YouTube video channel". The Independent. 2013-05-28. Retrieved 2018-04-15.
- ↑ "CNN And Twitter Partner With Dataminr To Create News Tool For Journalists – TechCrunch". techcrunch.com. Retrieved 2018-04-15.
- ↑ "CNN Digital Chief KC Estenson Out". TheWrap. 2014-10-16. Retrieved 2018-04-15.
- ↑ "Former CNN digital boss KC Estenson is running GoNoodle, an educational video company". Recode. Retrieved 2018-04-15.
- ↑ 13.0 13.1 Stinnett, Joel (March 13, 2018). "Disney, CNN vet Named CEO of Nashville Company". Nashville Business Journal. Retrieved April 15, 2018.
- ↑ Mandel, Eric (March 13, 2018). "Former CNN vice president lands CEO role with education company". Atlanta Business Journal. Retrieved April 15, 2018.
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