TestFreaks
| TestFreaks company logo | |
| Private | |
| ISIN | 🆔 |
| Industry | Digital Marketing Review Website |
| Founded 📆 | 2007 |
| Founders 👔 | Kristofer Arwin Magnus Wiberg Martin Alexanderson |
| Headquarters 🏙️ | Stockholm, Sweden |
Area served 🗺️ | |
Key people | Johan Hedberg (CTO) Sean Creech (CRO) |
| Services | Aggregated reviews User reviews Review data API Review widget Q&A widget |
| Members | |
Number of employees | 15 |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
TestFreaks is a company with solutions for B2C retailers. The company is a product review aggregator, meaning that both expert/professional- and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.[1]
Besides the aggregated reviews, TestFreaks also operates post-purchase customer review collection and moderation service in several different languages.
The consumer website TestFreaks was a review site launched 2007[2] in several different languages. The website allowed users to read reviews and compare prices of a wide range of products. The consumer site was retired in March 2020. Since 2011, the company has gradually increased their solutions to suit e-commerce websites, retailers and manufacturers.
History
TestFreaks was launched in 2007 by the former Founders of PriceRunner, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone, an investor in PriceRunner, also invested in TestFreaks.[3] It was envision and as a test site and community, drawing inspiration from YouTube, Myspace, Last.fm and Wikipedia.[4] The financial model was based on compensation when users clicked on links to other sites.[5]
In 2011, TestFreaks launched a badge product[6] allowing retailers to include product scores, pros and cons and review snippets directly onto their product and category listings pages. In a short time more than 100 retailers adopted the system which is also capable of collecting reviews from customers on the site and through post-purchase emails.
In 2012, an API was launched to provide similar content which could sit alongside existing tabs. With the increasing interest from retailers, TestFreaks also started operating pro-active post-purchase review collection and moderation service. This creates unique content for a retailer which is fully indexed to give SEO value as well as increase conversion rate. Service reviews can also be collected to gather feedback about the customer experience.
In 2015, TestFreaks launched its Q&A module, which can be implemented using a simple script. This allows retailers to collect, answer and publish questions and answers as a way of increasing conversion rate and lower the bounce rate.
By 2017, TestFreaks has been successful in moving large retailers from industry leaders such as Bazaarvoice and Reevoo, saving them huge sums in monthly subscription fees, whilst providing a very similar service.[7]
References
- ↑ "PriceRunner founders to launch 'Test Freaks' — Today's Top Stories". Archived from the original on 2011-07-19. Retrieved 2011-04-13. Unknown parameter
|url-status=ignored (help) TestFreaks to launch - ↑ Olsson, Björn Anders (18 May 2007). "Prylfantasten redo för nästa steg". Dagens Industri (in Swedish). pp. 36–37.CS1 maint: Unrecognized language (link)
- ↑ Carlbom, Torbjörn (23 May 2007). "COME BACK!". Veckans Affärer (in Swedish).CS1 maint: Unrecognized language (link)
- ↑ Svanell, Adam (24 April 2007). "Freaks får ny sajt". Svenska Dagbladet (in Swedish). pp. 3 B.CS1 maint: Unrecognized language (link)
- ↑ Leijonhufvud, Jonas (5 September 2008). "Testsajt söker kvinnor". Dagens Nyheter (in Swedish). p. 38.CS1 maint: Unrecognized language (link)
- ↑ Badge product
- ↑ "TestFreaks to Launch in US After Bazaarvoice's Anti-trust Ruling". PRWeb. Retrieved 2018-08-24.
External links
This article "TestFreaks" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:TestFreaks. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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