Known Global

From EverybodyWiki Bios & Wiki
Known Global
Private
ISIN🆔
IndustryMarketing
Founded 📆2019
Founder 👔Kern Schireson
Headquarters 🏙️, ,
Area served 🗺️
Key people
  • Kern Schireson (Chairman & CEO)
  • Jeff Kingsley (President & COO)
  • Ross Martin (President & CXO)
Members
Number of employees
🌐 Websiteknown.is
📇 Address
📞 telephone

Known Global is an American modern marketing company offering services in the advertising, design, data science, engineering and strategy field.[1]

History[edit]

Known Global was formerly Schireson Associates a data science company founded by Kern Schireson in 2003.[2] In 2014, Kern Schireson left the day-to day operations of his namesake company to take a position as Viacom’s Chief Data Officer.[3][4]

Kern Schireson later left Viacom and returned to Schireson Associates.[5][6] In 2019, Schireson Associates led by Kern received a minority investment from Intermediate Capital Group, which enabled the acquisition of Blackbird and Stun.[7] The outcome of the acquisition was the formation of a new company referred to as Known Global in 2019.[8]

The company is headquartered in New York City, with offices in Austin, Boston, Los Angeles, San Francisco, and Seattle.[9][10][11] Business Insider reported that the company's revenue reached a height of $100 million in 2019 records. [12]

Services[edit]

Known Global offers services in the marketing, design, data science, engineering and strategy fields.[13][12][14] Known’s business is currently organized into three practices: Known Science, Known Strategy and Known Studios, which work together to provide marketing services to clients.[15]

References[edit]

  1. Arnold, Thomas K.; Arnold, Thomas K. (2020-03-27). "Stun Creative, Now Known as Known, Marks 20 Years With a Merger". Variety. Retrieved 2020-05-14.
  2. Known. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" -- A New Breed Of Modern Company". www.prnewswire.com. Retrieved 2020-05-14.
  3. "Daily Research News Online no. 29266 - Two Acquisitions for Data Science Firm Schireson". www.mrweb.com. Retrieved 2020-05-14.
  4. Lafayette, Jon. "Viacom Names Kern Schireson Chief Data Officer". Multichannel. Retrieved 2020-04-29. Unknown parameter |url-status= ignored (help)
  5. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" -- A New Breed Of Modern Company". MarTech Series. 2020-02-10. Retrieved 2020-05-14.
  6. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" — A New Breed Of Modern Company". News Break. Retrieved 2020-05-14.
  7. Lafayette, Jon. "New Data Strategy Firm Formed by Acquisitions". Broadcasting & Cable. Retrieved 2020-05-14.
  8. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form "Known" -- A New Breed Of Modern Company". MarTech Series. 2020-02-10. Retrieved 2020-05-14.
  9. "Known Global LLC". www.dnb.com. Retrieved April 16, 2020. Unknown parameter |url-status= ignored (help)
  10. "Crunchbase Profile". www.crunchbase.com. April 16, 2020. Retrieved April 16, 2020. Unknown parameter |url-status= ignored (help)
  11. Arnold, Thomas. "Stun Creative, Now Known as Known, Marks 20 Years With a Merger". Yahoo Entertainment. Retrieved 2020-05-14. Unknown parameter |url-status= ignored (help)
  12. 12.0 12.1 Dua, Tanya. "Two Viacom alums are combining with an award-winning creative agency to challenge Madison Avenue and are already pulling in $100 million in revenue". Business Insider. Retrieved 2020-05-14.
  13. "Podcast: Why Stun Became Known". brief.promax.org. Retrieved 2020-05-14.
  14. "Known – About". known.is. Retrieved 2020-04-29.
  15. GmbH, finanzen net. "Data Science & Strategy Firm Schireson Acquires Stun Creative & Blackbird To Form 'Known' -- A New Breed Of Modern Company | Markets Insider". markets.businessinsider.com. Retrieved 2020-05-14.

External links[edit]