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Kred Influence Measurement

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Kred Influence Measurement, or Kred, is a website created by PeopleBrowsr[1] that attempts to measure online social influence. It provides two scores, called "Influence" and "Outreach", which are based upon an openly published algorithm. "Influence" measures the likelihood that someone will act upon the user's posts, and "Outreach" measures the user's tendency to share other people's content. PeopleBrowsr CEO Jodee Rich claims that these scores reflect trust and generosity.[2]

Kred also provides separate discrete scores for a user's overall social network participation as well as its affiliation with interest-based communities. "Community membership" is determined by words used in a person's Twitter Bio as well as keywords and hashtags they have historically used in their posts. In addition, a person is included as a member of a community if they are found to have high "Influence" within that community regardless of whether they have used the keywords that would automatically identify them as such.


On May 15, 2012, Kred released a Developer API to help developers identify Influencers in their applications[3][4][5][6].

On June 26, 2012, Kred announced "Rewards" based upon one's score, giving away discounts and product samples.[7]

On August 21, 2012, Kred launched Kred Story, which uses social media data and influence measurement to produce a personal visual stream from activity on a Twitter ID or hashtag.[8][9]

On December 19, 2013 KredTLD Pty Ltd. received a Registry Agreement signed by ICANN for the .Kred Top Level Domain, after passing all the required processes needed to become a Registry Operator for the string[10].

On September 3, 2015, Kred acquired Empire Avenue[11] - Social Marketing and Stockmarket App. The application was renamed as Empire.Kred and progressively adapted to complement Kred’s Influence Platform suite of products[12]. Empire Avenue was officially launched to the public in July 2010[13][14].

In August, 2018 Kred announced their “Journey” integrating with blockchain and developing their Kred Coins Non-Fungible Token product[15].


  1. Gale, Porter. "Hello, Klout. Meet 'Kred'". Advertising Age. Retrieved 21 October 2011.
  2. Lazar, Shira. "Social Media Breakdown: How Kred Can Make Your Business Smarter". Entrepreneur. Retrieved 21 October 2011.
  3. "Identify Influencers With PeopleBrowsr Kred API". CMSWire.com. Retrieved 2019-01-15.
  4. "Kred's New PeopleBrowsr API Analyzes 1,200 Days of Social Media Posts". www.adweek.com. Retrieved 2019-01-15.
  5. DelonyinTechnology, David (2012-05-17). "PeopleBrowsr Opens Up Kred API for Businesses Wanting To Track Social Media Influence". Walyou. Retrieved 2019-01-15.
  6. "PeopleBrowsr Launches Social Media API for Identifying Influencers".
  7. Costine, Josh. June 26, 2012. "Kred Starts Offering Rewards So Maybe You’ll Finally Give A Damn About Your Influence Score." https://techcrunch.com/2012/06/26/kred-rewards/
  8. Peterson, Tim. "Kred Story Tracks Social Influence 'Beyond being just a number'". Adweek. Retrieved 22 August 2012.
  9. Isaac, Mike. "With New Kred and Klout Revamps, It's Makeover Season for Social Influence". All Things D. Retrieved 22 August 2012.
  10. ".kred Registry Agreement - ICANN". www.icann.org. Retrieved 2019-01-15.
  11. Wijayawardhana, Duleepa (2015-09-10). "Empire Avenue becomes Empire.Kred". This is our life. Retrieved 2019-01-15.
  12. "How Empire.Kred increased my Klout score". Nicky Kriel | Social Media Trainer & Consultant | Social Media for Business. 2015-11-18. Retrieved 2019-01-15.
  13. "Empire Avenue Launches on Facebook". Laughing Squid. 2011-04-05. Retrieved 2019-01-15.
  14. "Empire Avenue: I Built an Empire. Will You?". CMSWire.com. Retrieved 2019-01-15.
  15. Coins, Ƙred (2018-08-13). "Our Journey Creating a Crypto Coin by Jodee Rich". Ƙred Coins. Retrieved 2019-01-15.

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