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Kris Duggan

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Kris Duggan
BornSydney, Australia
🏳️ NationalityAustralian
💼 Occupation
Serial entrepreneur and technology investor
BetterWorks and Badgeville

Kris Duggan (10 July 1974) is an Australian-born serial entrepreneur and technology investor who is currently based in Palo Alto, California, United States. He is also an advisor and educator. Duggan is co-founding multiple technology companies, including BetterWorks and Badgeville.[1]

Duggan frequently contributes to well-known online magazines, such as Wired,[2] FastCompany[3] and Medium.[4]


Kris Duggan is known for advising and investing in various technology companies based in Silicon Valley, including Palantir Technologies, RelateIQ (acquired by Salesforce.com), Addepar, Blend Labs, Turo, and Gusto.

In 2010, Duggan co-founded Badgeville, where he served as the founding CEO. The company provided gamification and social engagement services in order to influence and measure user behavior. In 2016, Badgeville had over 100 employees and 300 customers, and was subsequently acquired by CallidusCloud, a publicly traded company.

In 2013, Duggan co-founded BetterWorks, where he served as the founding CEO. BetterWorks was an enterprise software company that focused on innovation in performance management. The company is funded by Kleiner Perkins (board member: John Doerr) and Emergence Capital (board member: Jason Green). BetterWorks has approximately 150 employees and a large network of global clientele.

Duggan also serves as an advisory chair to the Alchemist Accelerator, an organization which facilitates enterprise startups and advises new entrepreneurs.

Duggan has also taught as an adjunct faculty at Singularity University, and frequently speaks on topics such as customer loyalty, gamification, employee engagement, scaling startups, and performance management.

Early life and education[edit]

Kris Duggan was born in Sydney, Australia. He moved to Houston, Texas when he was a child, and later moved to Southern California. Duggan received his MBA in Information Technology from the University of California, Irvine. In 1999, he moved to Silicon Valley.


In 2013, Duggan co-founded BetterWorks in Silicon Valley. BetterWorks is a technology company that helps companies, managers and employees succeed at work.[5] BetterWorks uses Goal Science™ principles to help optimize operations for companies, and uses the Objectives and Key Results (OKRs) method for goal setting.[6]

Funded by Kleiner Perkins (board member: John Doerr) and Emergence Capital (board member: Jason Green) the company has raised $80 million in capital.



In 2010, Kris Duggan co-founded Badgeville.[7] He was CEO of the company for 3 years. During his tenure as CEO of Badgeville, he raised $40 million in capital for the company, grew it to over 100 employees, and secured over 300 customers.[8] Badgeville is also known as the Behavior Platform and has helped business leaders measure and influence behavior in both customer-facing and employee-facing user experiences.[9]


Badgeville's customers included various Fortune 500 companies, such as Deloitte, EMC, Oracle, Dell, AOL, Samsung, NBC, The Active Network, Recyclebank, and Universal Music.


Badgeville has been featured in over 300 major media publications and outlets including features in the New York Times[10] and the Wall Street Journal.[11]


Badgeville's numerous awards include:

  • TechCrunch Disrupt's Audience Choice 2010[12]
  • Forbes America's Most Promising New Companies[13]
  • LeWeb's Startup Finalist[14]
  • Twiistup's Showoff finalist[15]
  • Forrester's Groundswell B2B and B2C[16]
  • Gartner's Cool Vendor in Social CRM[17]


CallidusCloud, a publicly traded company, acquired Badgeville in 2016. SAP acquired Callidus in 2018.

Other career roles[edit]


Duggan has served as an advisor to Addepar from 2012 to 2014, where he assisted with go-to-market strategy and execution.[18] During this period, Duggan helped Addepar lunch a campaign targeting Registered Investment Advisors. Since then, Addepar has gone on to raise over $140 million in funding.[19]


From 2009 until 2013, Duggan served as an advisor to Palantir Technologies, assisting with go-to-market strategy and execution.[18] He played an integral role in the company's development, including its expansion into the federal government.[20]


From 2006 to 2010, Duggan was the vice president of sales for Socialtext, delivering enterprise social software for collaboration. Duggan helped drive business for Socialtext's comprehensive suite of social could apps.[18]


From 2003 to 2006, Duggan held senior sales management positions with WebEx prior to its acquisition by Cisco for $3.2 billion.[18][21] It is currently known as Cisco WebEx, and provides a wide variety of virtual software tools such as web and video conferencing.


Kris Duggan is an advisory chair to the Alchemist Accelerator, an organization which facilitates enterprise startups and advises new entrepreneurs. He has also served as an adjunct faculty member for Singularity University.[22]

Personal life[edit]

Duggan currently resides in Palo Alto with his family.


  • Kris Duggan; Kate Shoup (23 January 2013). Business Gamification For Dummies. John Wiley & Sons. ISBN 978-1-118-46694-0. Search this book on Amazon.com Logo.png


  1. entrepreneur.com
  2. Duggan, Kris (2013). No More Boring Software. Wired. Accessed2
  3. FastCompany
  4. Medium
  5. "The Continuous Performance Management Platform – BetterWorks". BetterWorks.
  6. "Continuous Performance Management Process & Feedback Management". Archived from the original on 15 April 2015. Retrieved 10 April 2015. Unknown parameter |url-status= ignored (help)
  7. "Getting Stuff Done: It's a Goal, and a Rating System". New York Times.
  8. https://www.forbes.com/sites/danschawbel/2014/12/01/kris-duggan-how-companies-can-master-goal-setting/
  9. "Badgeville: The #1 Gamification Platform for the Enterprise". Badgeville.
  10. Bryant, Adam (9 March 2013). "Kris Duggan of Badgeville, on the 'Getting Stuff Done' Index". The New York Times.
  11. Silverman, Rachel Emma (10 October 2011). "Latest Game Theory: Mixing Work and Play" – via www.wsj.com.
  12. Contributor. "Lessons From TechCrunch Disrupt Audience Choice Winner Badgeville's Launch".
  13. Forbes, America's Most Promising Companies List (30 November 2011). "America's Most Promising Companies, #92". Forbes
  14. "The Dos And Don'ts Of Startup Pitching – Why Super Marmite Crushed It And GreenPocket Didn't #LeWeb10 Competition". 20 December 2010.
  15. "Error".
  16. "Forrester : Marketing : Forrester Research Announces The 2012 Forrester Groundswell Award Winners For Excellence In Social Media". www.forrester.com.
  17. Badgeville, Badgeville Named as Cool Vendor (May 2012). "Cool Companies". Forbes
  18. 18.0 18.1 18.2 18.3 "Kris Duggan – Crunchbase". Crunchbase.
  19. "Addepar raises $140 million so more of the ultra rich can know exactly what they're doing with their money". TechCrunch.
  20. "The quantified Serf". The Economist.
  21. "Cisco Buys WebEx for $32 billion". Tech Crunch.
  22. " 6 fresh ways to motivate the Millennials at your company". The American Genius. 18 December 2014. Marti Trewe.

External links[edit]