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Kristin Patrick

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Kristin Patrick
BornHolyoke, MA
🏳️ NationalityAmerican
🎓 Alma materEmerson College, Southwestern University School of Law
💼 Occupation
Marketing Executive

Kristin Patrick is a business and marketing executive who currently serves as President and CMO of Eros Innovations. Patrick has over 20 years of experience in global marketing with time at GAP, Liz Claiborne, NBC Universal, Calvin Klein, The Walt Disney Company, Revlon, Playboy, and PepsiCo.[1][2]

Kristin holds a B.A in Business from Emerson College and attended Southwestern University School of Law. She resides in Los Angeles with her daughter, Olivia.

Early Career[edit]

Early in her career, Kristin was the Chief Marketing Officer for Playboy Enterprises where she created a new vision and business plan for the brand, moving Playboy into new business categories including night clubs and digital initiatives.[3]

PepsiCo[edit]

During her tenure at PepsiCo, Patrick was the first-ever Global Chief Marketing Officer where she realigned the marketing organization.[4] In 2014, Kristin led the largest global campaign in the history of the Pepsi, combining the worlds of celebrity, sport, music, fashion and art/design in support of Pepsi’s annual football program.[5][6]

After a year of global programs, Patrick then managed the complete PepsiCo Global Beverage Brands portfolio. She was responsible for defining and managing the growth agenda, expansion opportunities and marketing communication across 10 of the company’s 22 billion dollar flagship brands.[7][8]

In her final role at PepsiCo, Kristin was made the global CMO, where she was responsible for delivering the company’s long-term global growth strategy and expansion plans.[9] She was tasked with ushering in a new era of digital content and data competency while continuing to build global plans and programs across PepsiCo’s portfolio.[10] [11]

Accolades[edit]

Patrick was named one of the "Top 50 Women in Brand Marketing" by Brand Innovators in 2015 and 2016.[12][13]

She was also named to the 40 Over 40 Digital Marketers Campaign list in 2017.[14]

References[edit]

  1. "Revlon Announces a Planned Promotional Partnership With MGM To Support the 20th James Bond Film, 'Die Another Day' | Revlon, Inc". investors.revlon.com. Retrieved 2021-01-20.
  2. Staff, Adweek (2003-02-27). "Peterson Moves to Universal". Adweek. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  3. Stampler, Laura (2012-09-20). "How Playboy Is Getting Into The Alcohol Business — Today's Ad Brief". Business Insider. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  4. "PepsiCo Names Global CMO for Flagship Soda". CSP Daily News. 2013-06-25. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  5. "Getting the Jump on Mobile Advertising: A Conversation with Carolyn Everson, Kristin Patrick and Andrew Robertson". www.paleycenter.org. 2015-11-02. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  6. Rudenko, Anna (2014-02-18). "Pepsi and street artists create portraits of six top footballers". POPSOP (in русский). Retrieved 2021-01-20.
  7. "Kristin Patrick, SVP of Global Brand Development, PepsiCo - YouTube". YouTube. 2017-04-08. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  8. "Kristin Patrick « Digital Ascendant Gathering". Retrieved 2021-01-20.
  9. Chapman, Matthew (2013-06-03). "Pepsi hires Playboy marketer Kristin Patrick as CMO". www.campaignlive.co.uk. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  10. Zmuda, Natalie (2013-05-31). "Brand Pepsi Names Kristin Patrick Global Chief Marketing Officer". Ad Age. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  11. Dietz, Nadine (2018-04-14). "How PepsiCo CMO Kristin Patrick Leads Lifestyle Brands As A Cultural Curator". AdWeek. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  12. Radziul, Elizabeth (2020-01-23). "Announcing our Keynote Speaker, Kristin Patrick!". The Millennium Alliance. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  13. "Top 100 Women". Brand Innovators. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)
  14. "Digital 40 Over 40 2017: Kristin Patrick, Pepsi CMO, PepsiCo". Campaign Live. 2017-03-12. Retrieved 2021-01-20. Unknown parameter |url-status= ignored (help)


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