Kristin Patrick
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| Kristin Patrick | |
|---|---|
| Born | Westfield, Massachusetts |
| 🏳️ Nationality | American |
| 🎓 Alma mater | Emerson College, Southwestern University School of Law |
| 💼 Occupation | Executive Vice President, Chief Marketing Officer of Claire’s |
| Known for | Current EVP & Chief Marketing Officer of Claire’s |
Kristin Patrick is a marketing executive and business leader who currently serves as Executive Vice President, Chief Marketing Officer, and Head of E-commerce for global fashion brand Claire’s.[1][2] She is credited with popularizing the term ‘Zalpha’ to describe the Generation Z and Generation Alpha cohorts[3][4][5][6] and has been recognized for creating opportunities for them, including the “Gen Z” college creator program at Claire’s, which was featured in The New York Times.[7][8][9][10][11][12]
Claire's[edit]
As EVP and Chief Marketing Officer, Patrick has brought Claire’s into the Metaverse with Shimmerville: a digital world on Roblox equipped with malls, games, and parks[13][14][15][16][17][18]. She has also established a partnership with Nicola Formichetti, who was named the brand’s Creative Director in Residence.[19] Patrick also led Claire's collaboration with Olivia Rodrigo's stylists for a Y2K content series[20] and led the "Get Pierced' campaign.[21][22][23][10] During Paris Fashion Week in 2023, Patrick was responsible for helping Claire’s open a new store location in Paris, featuring collaboration with the brand’s Creative Director in Residence, fashion icon Nichola Formichetti.[24][25][26] Patrick was responsible for onboarding Formichetti, who has helped re-imagine Claire’s brand in the 21st century.[27][28]
Accolades[edit]
Patrick was named to the Top 50 Entrepreneurial CMO’s List by Forbes in 2023, the list honors the 50 marketers making an impact on brands as well as culture.[29] Patrick also received an OnCon Icon Award for the Top 50 Marketers for 2023, a list which recognizes individuals who have made a considerable impact on their organization through thought leadership and innovation.[30][31][32]
Boards[edit]
Kristin currently sits on the board of a publicly traded metaverse, E-sports and Gaming company, Super League Gaming.[33] She also sits on the board of privately held performance marketing tech company, Digital Matter and the board of a publicly traded biotech company called Chromadex.[34]
References[edit]
- ↑ WW, FashionNetwork com. "Claire's appoints Kristin Patrick as new CMO". FashionNetwork.com. Retrieved 2023-07-10.
- ↑ Waldow, Julia (2023-08-16). "Modern Retail Vanguard: Kristin Patrick, Claire's". Modern Retail. Retrieved 2023-08-29.
- ↑ Hartmans, Avery. "Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power". Business Insider. Retrieved 2023-07-10.
- ↑ "The Walk and Talk With Claire's EVP and CMO". Cheddar News. Retrieved 2023-07-10.
- ↑ "Claire's CMO Kristin Patrick on How to Lean Into Your Uniqueness". Women In Retail Leadership Circle. Retrieved 2023-07-28.
- ↑ Staff, Adweek. "The Speed of Culture Podcast: Empowering Gen Zalpha in a 'Phygital' World". www.adweek.com. Retrieved 2023-08-02.
- ↑ Maheshwari, Sapna (February 12, 2023). "Wanted: Interns Who Can Make TikTok Hits". New York Times.
- ↑ Staff, Adweek. "How Claire's Is Reaching Gen Z and Gen Alpha Customers". www.adweek.com. Retrieved 2023-07-28.
- ↑ "The CMO Podcast: Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset on Apple Podcasts". Apple Podcasts. Retrieved 2023-07-28.
- ↑ 10.0 10.1 Deloitte. "At Claire's, Customer Insights Are Shaping a Brand Evolution". WSJ. Retrieved 2023-07-28.
- ↑ "Claire's marketing boss continues modernization mission with Gen Z/Alpha-led campaign". The Drum. Retrieved 2023-07-28.
- ↑ Daniels, Melissa (2023-07-13). "As competition stiffens, Claire's unveils rebranded piercing studio Pierced". Modern Retail. Retrieved 2023-08-02.
- ↑ Edelson, Sharon. "Claire's Invites Consumers To Play In The Metaverse With Launch On Roblox". Forbes. Retrieved 2023-07-10.
- ↑ Zwieglinska, Zofia (2022-10-26). "Exclusive: Claire's launches Sims-like town Shimmerville on Roblox". Glossy. Retrieved 2023-07-10.
- ↑ Waldow, Julia (2022-11-17). "From the mall to the metaverse: How Claire's is reinventing itself". Modern Retail. Retrieved 2023-07-10.
- ↑ Team, Glossy (2022-02-14). "CMO Summit Recap: Marketers brace to take on the metaverse in a big way". Glossy. Retrieved 2023-07-10.
- ↑ Waldow, Julia (2022-12-29). "An experience 'without the laws of gravity': How teen brands are making the metaverse part of their retail strategies". Modern Retail. Retrieved 2023-07-10.
- ↑ Zwieglinska, Zofia (2023-07-28). "With rebrand, Claire's leans into AI and web3". Glossy. Retrieved 2023-08-02.
- ↑ Edelson, Sharon. "Nicola Formichetti Brings His Unique Aesthetic To Claire's As Creative Director In Residence". Forbes. Retrieved 2023-07-10.
- ↑ Sidell, Misty White (2022-03-14). "Claire's Teams With Olivia Rodrigo's Stylists for Y2K Style Content Series". WWD. Retrieved 2023-07-10.
- ↑ Sutton, Samantha (February 18, 2022). "Claire's Is Cool Again". InStyle.
- ↑ "Claire's marketing boss continues modernization mission with Gen Z/Alpha-led campaign". The Drum. Retrieved 2023-07-10.
- ↑ "News: CMO of the Week: Claire's Kristin Patrick". www.brand-innovators.com. Retrieved 2023-07-10.
- ↑ Silberstein, Nicole (2023-03-06). "Claire's Aims High (and Wide) with Next-Gen Paris Store, U.S. Grocery Expansion". Retail TouchPoints. Retrieved 2023-07-10.
- ↑ Parisi, Danny (2023-03-07). "Claire's opens high-end Paris store during fashion week". Glossy. Retrieved 2023-07-10.
- ↑ Edelson, Sharon. "Claire's Opens First European Flagship In Paris, Designed With Nicola Formichetti". Forbes. Retrieved 2023-07-10.
- ↑ PAULY, ALEXANDRA (March 10, 2023). "GET READY FOR THE GREAT CLAIRE'S COMEBACK". Highsnobiety.
- ↑ "Nicola Formichetti Gets Nostalgic With His Latest Gig". ELLE. 2022-11-15. Retrieved 2023-07-10.
- ↑ Matlins, Seth. "The 2023 Forbes Entrepreneurial CMO 50". Forbes. Retrieved 2023-07-10.
- ↑ "2023 Marketing Winners | OnCon Icon Awards". onconferences. Retrieved 2023-07-10.
- ↑ Corona, Luz. "Why Kristin Patrick Only Works for Companies She Absolutely Loves". www.adweek.com. Retrieved 2023-07-28.
- ↑ "News: CMO of the Week: Claire's Kristin Patrick". www.brand-innovators.com. Retrieved 2023-07-28.
- ↑ "Board of Directors". Super League Gaming, Inc. Retrieved 2023-07-10.
- ↑ "About". ChromaDex. Retrieved 2023-07-10.
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