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LAMAR

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LAMAR
Lamar Milk.jpg
LAMAR
Native name
لمار
ISIN🆔
Founded 📆1985
Founder 👔Hany Talaat Moustafa
Headquarters 🏙️Cairo, Egypt
Number of locations
3
Area served 🗺️
Products 📟 Milk, Juice, Drink and Alternative Dairy
Members
Number of employees
🌐 Websitelamaregypt.com
📇 Address
📞 telephone

Lamar is a food processing company and is the brand name of Alexandria Agriculture. Lamar provides the Egyptian market with diversified products such as Milk, Juices, Drinks and Dairy Alternative. Lamar is in a strategic partnership with Tetra Pak.

History[edit]

Hany Talaat Mostafa built “Alexandria Agricultural Company” in 1985. Aiming to provide sources for many business whether in the dairy field or the fruit sector, through the farm which is located in Nubaria.[1] In 2011, LAMAR built their manufacturing unit inside the factory to be able to produce packaged products. In 2012 launched for the first time a consumer good product under the brand name LAMAR while in partnership with Tetra Pak, a multinational food packaging and processing company from Sweden. The milk doesn't include powder, additives and is 100% natural from the farm. In 2013 LAMAR introduced its juice range which is 100% natural with no added sugar or preservatives. In 2017, Lamar launched their drink range with different flavors. In 2018, LAMAR was the first Egyptian brand to introduce locally manufactured Almond milk.

Farm and Factory[edit]

Farm[edit]

Lamar's farm is Located in Nubaria, 75 kilometers away from Alexandria and spread across 3,000 Acres. It's specialized in the cultivation of different types of fruit: dates, apricots, pomegranates, and grapes. In addition to farming agricultural crops to feed LAMAR cows, such as corn and green fodder. Currently it's hosting more than 3000 Holstein cow.

LAMARs irrigation system

Main crops[edit]

  • Pomegranate
  • Apricot
  • Corn
  • Wheat
  • Flame Seedless Red Grapes
  • Crimson Seedless Red Grapes
  • Thompson Seedless Green Grapes
  • Superior[disambiguation needed] Seedless Green Grapes

A fully integrated Milk Process[edit]

Culf at LAMARs farm

LAMAR takes care of the entire milking process from raising the calves until reaching the final product all on the same campus.

  • Raising the calves
  • Cultivating cow feed
  • Feeding the cows
  • Milking the cows
  • Processing of fresh milk
  • Final Product

Products[edit]

Milk[edit]

Lamar offers 3 types of milk without additives or preservatives and 100% natural. Comes in 3 types; full cream, skimmed milk and semi-skimmed milk.

100% Natural Juices[2][edit]

100% natural juice from concentrate, no sugar added and no preservatives.

Drinks[edit]

Lamar introduced its drink range in 2017 with no added colors.

Dairy Alternative[edit]

In 2018, Lamar was the first local brand to introduce Almond milk to the Egyptian market to cater specifically to the lactose intolerant customers.

References[edit]

  1. "'طلعت مصطفى' تخطط لطرح 'لمار' في البورصة". البوابة نيوز. Retrieved 2019-05-06.
  2. ""لمار": مليار جنيه استثمارات الشركة ونهدف فتح أسواق تصديرية بالشرق الأوسط". اليوم السابع. 2016-06-02. Retrieved 2019-05-06.


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