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Led By Donkeys

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Led By Donkeys is an anti-Brexit campaign group created by its four founding members in December 2018.[1][2] Their main campaign consists of billboards containing past statements by pro-Brexit politicians which appear to undermine their political position.[3][4] Initially run as a guerilla operation for the first few billboards[5], it was then expanded into a crowdfunded campaign that legitimately purchased the advertising space it used.[6][7] Its name derives from the phrase "lions led by donkeys" used to describe soldiers in the First World War.[5]

In March 2019, Led By Donkeys posters and banners were a prominent feature of the People's Vote March demonstration in central London.[8][9][10] In the same month, an advertising truck displaying anti-Brexit messages paid for by Led By Donkeys accompanied the pro-Brexit March to Leave.[11][12] The multinational outdoor advertising operator JCDecaux refused to display their posters, giving the reason that they were "too political".[13]

In April 2019, the Brexit Party set up an official website at thebrexitparty.org, but did not register the corresponding .com domain at thebrexitparty.com, allowing Led By Donkeys to cyber squat the .com domain name, the same tactic they used initially to squat on other people’s billboards illegally.[14][15]

References[edit]

  1. Bedingfield, Will (2019-03-29). "How the viral Led by Donkeys anti-Brexit campaign is haunting flip-flopping politicians". Wired UK. ISSN 1357-0978. Retrieved 2019-04-19.
  2. Seddon, Sean (2019-03-10). "The North East man behind the viral anti-Brexit posters". nechronicle. Retrieved 2019-03-28.
  3. "Billboard expertly trolls Theresa May with her own anti-Brexit message". indy100. 2019-03-27. Retrieved 2019-03-28.
  4. "Anti-Brexit billboard featuring PM's 'tweet' appears in Weymouth". Dorset Echo. Retrieved 2019-03-28.
  5. 5.0 5.1 Wollaston, Sam (2019-02-07). "Four men with a ladder: the billboard campaigners battling Brexit". The Guardian. ISSN 0261-3077. Retrieved 2019-03-28.
  6. "A campaign to put politician's words on billboards has hit £30k in nine hours". The Big Issue. 2019-01-18. Retrieved 2019-03-28.
  7. "Led by Donkeys: How four dads made asses out of Westminster". Evening Standard. 2019-03-29. Retrieved 2019-04-19.
  8. "Brexit protesters unfurl giant banner mocking David Davis". The Independent. 2019-03-23. Retrieved 2019-03-28.
  9. Marsh, Sarah; Quinn, Ruth (2019-03-23). "Brexit march: '1 million' rally for people's vote - as it happened". The Guardian. ISSN 0261-3077. Retrieved 2019-04-05.
  10. "Lessons from the ads that captured the People's Vote march". www.campaignlive.co.uk. Retrieved 2019-03-28.
  11. Martin, Dan (2019-03-24). "Updates: March to Leave Brexit protest hits Leicestershire". leicestermercury. Retrieved 2019-03-24.
  12. "Farage targeted with 'where's Nigel' signs on anti-Brexit march". The Independent. 2019-03-18. Retrieved 2019-03-28.
  13. "JCDecaux refuses to let pro-remain group Led By Donkeys advertise on sites". www.campaignlive.co.uk. Retrieved 2019-04-19.
  14. "Anti-Brexit activists take over Farage's new party site". 2019-04-12.
  15. "Brexit Party URL taken hostage by pro-EU group because Farage forgot to register the website". The Independent. 2019-04-12. Retrieved 2019-04-12.

External links[edit]

  • Led By Donkeys on TwitterLua error in Module:WikidataCheck at line 23: attempt to index field 'wikibase' (a nil value).



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