LesserEvil, LLC
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Food |
| Founded 📆 | 2004 |
| Founder 👔 | Michael A. Sands |
| Headquarters 🏙️ | , , U.S. |
Area served 🗺️ | North America |
Key people | Charles Coristine, CEO |
| Products 📟 | Snack foods |
| Members | |
Number of employees | 220[1] |
| 🌐 Website | {{URL|example.com|optional display text}} |
| 📇 Address | |
| 📞 telephone | |
LesserEvil is an American snack company located in Danbury, Connecticut.[2]
History[edit]
LesserEvil was founded in 2004 by Michael A. Sands[3] (with funding from Gene Hackman & Jim Cramer) in Tuckahoe, New York.[4]
Their initial product offering was an all-natural kettlecorn, which was packaged in a vintage-style popcorn box.[4] After the introduction of an expanded variety of kettlecorn, there was a demand for more "less evil" snacks. In 2006 they introduced a second line, All-Natural Krinkle Sticks, an alternative to fried potato chips.[5]
In 2011 Charles Coristine, a former bond trader[6] acquired LesserEvil[7] and opened its Danbury factory the following year.[8] At this point, the company's headquarters was still located in Wilton, Connecticut, but would fully move all operations to the current Commerce Park location in Danbury by 2013.[9]
LesserEvil underwent a rebrand in 2019, which emphasized "mindful" snacking, reiterated by the "guru" mascots featured on the packaging.[10]
In April of 2022, the brand acquired R.E.D.D. Bar.[11] The following year, LesserEvil sold a “significant minority” stake of the business to Aria Growth Partners, with the intention to further develop manufacturing and retail distribution.[12]
For 2024, LesserEvil ‘’Homer’s Blend Organic Popcorn’’ won the best popcorn award on Good Housekeeping’s ‘’Best Snack Awards’’.[13]
Controversy[edit]
In 2023, LesserEvil was sued for misrepresenting its snacks as "healthier" than others. Speculation of the company's portrayal resulted in findings of unhealthy levels of saturated fat.[14]
References[edit]
- ↑ "LesserEvil Overview". pitchbook.com. Retrieved September 2, 2023.
- ↑ Bains, Roshini (June 17, 2022). "LesserEvil Collaborates with RIND Snacks". International Bakery. Hand Media International. Retrieved September 4, 2023.
- ↑ Moran Alterio, Julie (August 13, 2008). "Snack company markets to presidential race". The Journal News. White Plains, New York. Retrieved September 5, 2023.
- ↑ 4.0 4.1 Lee, Richard (March 8, 2012). "Judges like what they savor in LesserEvil". The Stamford Advocate. Hearst. Retrieved September 2, 2023.
- ↑ "The LesserEvil History". LesserEvil.com. LesserEvil Brand Snack Co. 2009. Archived from the original on 2009-08-12. Retrieved September 3, 2023.
- ↑ Dube, Rob (September 2, 2019). "Searching for a Smarter Snack: How This Mindful Leader Created A LesserEvil". Forbes. Advantage Media. Retrieved April 2, 2024.
- ↑ Larson, Andrew (June 26, 2023). "Nearing $100M in annual revenues, CT's LesserEvil expands organic snack foods line, readies new in-state manufacturing plant". Hartford Business Journal. New England Business Media LLC. Retrieved September 2, 2023.
- ↑ Smith, Alissa (May 30, 2013). "LesserEvil Snacks Opens A New Factory In Danbury". Daily Voice. Cantata Media LLC. Retrieved September 3, 2023.
- ↑ David W. St. Hilaire (2013). "Comprehensive Annual Financial Report for The Fiscal Year Ended June 30, 2013". City of Danbury Department of Finance. Retrieved September 2, 2023.
- ↑ Cabrey, Erin (July 13, 2020). "LesserEvil Moves Into New Categories, Expands Distribution". NOSH. NevNET. Retrieved September 3, 2023.
- ↑ Nunes, Keith (April 13, 2022). "LesserEvil enters bar category with acquisition of R.E.D.D. Bar". Food Business News. Sosland Publishing. Retrieved September 3, 2023.
- ↑ Harvey, Simon (September 21, 2023). "LesserEvil snack maker gets capital injection from Aria Growth Partners". Just Food. Verdict Media LTD. Retrieved April 3, 2024.
- ↑ Sassos, Stephanie; Jung, Alyssa (April 2, 2024). "LesserEvil snack maker gets capital injection from Aria Growth Partners". Good Housekeeping. Hearst Digital Media. Retrieved April 3, 2024.
- ↑ Steinberg, Julie (March 2, 2023). "LesserEvil Sued for 'Healthier' Claim on Allegedly Fatty Snacks". Bloomberg Law. Bloomberg Industry Group Inc. Retrieved April 2, 2024.
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