Let's Do This (website)
Type of site | Sports |
|---|---|
| Created by | Alex Rose, Sam Browne |
| Website | www |
| Commercial | Yes |
| Launched | 1 December 2016 |
Let’s Do This is an online marketplace for sports endurance events.
History[edit]
Let’s Do This was founded in July 2016 by University of Cambridge graduates Sam Browne and Alex Rose who are now the CEO and CPO respectively. In June 2017 it secured £1m in seed funding from various investors in sport and technology.[1]
In Summer 2019, Let’s Do This closed a $5 million seed round with sporting stars such as Serena Williams, Paula Radcliffe and Usain Bolt participating.[2] The round was led by Pete Flint at NFX and includes other notable investors such as Y Combinator, Shasta, Index and FJ Labs. Multiple individual angel investors were also involved.[3][4][5]
Products[edit]
The business states that it aims to make it easier for athletes to find endurance events online.[6] Red Bull have described them as the “Netflix of fitness” due to their familiar algorithmic approach to finding the resources most relevant to the user.[7] Currently they have over 30,000 races listed on their site ranging from local 5ks through to Ironman triathlons.[4]
In addition to searching for events, Let’s Do This launched the ability for their users to post and read reviews on races that they may be interested in.[7]
References[edit]
- ↑ Williams-Grut, Oscar. "Two Cambridge grads and a MoneySupermarket veteran raise £1 million to build the Airbnb of marathons". Business Insider.
- ↑ Fortson, Danny (August 25, 2019). "Stars sprint to start-up Let's Do This" – via www.thetimes.co.uk.
- ↑ "Endurance events startup Let's Do This raises seed cash from Serena Williams, Usain Bolt".
- ↑ 4.0 4.1 "Usain Bolt backs 'Netflix of fitness' start-up Let's Do This". Evening Standard. September 4, 2019.
- ↑ Oppenheim, Serena. "With Serena Williams And Usain Bolt As Investors, 'Let's Do This' Looks to Inspire Behavioral Change To Get People Exercising". Forbes.
- ↑ "Getting to know 'Let's Do This' | Features". August 8, 2017.
- ↑ 7.0 7.1 "The Netflix of fitness: this online tool may just change your life". Red Bull.
External links[edit]
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